Segment.

In a world of automation, segmentation isn’t all that sexy, but it’s the most important piece of the pie.

Segmenting your visitors and users helps deliver more targeted and relevant experiences and should be one of the first things you tackle when building out your flywheel/funnel/centrifuge/quadrant/other-buzzword marketing process.

Here’s an article from 8 years ago where I dig into this a bit more.

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