Market After The Sale
Learn Something On Friday
Channel Your Inner Freud
Talk To Detractors
More ≠ Better
Every Touchpoint Matters
Master Your Martech
Always Test Something
Segment.
Have A Bias Towards Performance
Better Design Drives Action
Stand-up Everyday
Dominate Events
Use Shorter Words
Kill Your Darlings
Sit On Sales Calls
Find A Mentor
Keep It Simple
Automation Is Your Friend
Don’t Overplan
SEM Is Burstable
SEO Is Sustainable
Know Your Competitors
Words Are Design
One Idea Per Slide
Problems Are Opportunities
Own Your Mistakes
Build A Culture Of Openness
Use Fewer Words
Design Matters
It’s Hard To Make Things Simple
Remember Who You’re Talking To
Hire The Best Writer
Get Good At Asking Questions
Practice Telling Stories
Learn Layouts
Ideas Are Free