Practice Telling Stories
Channel Your Inner Freud
Find A Mentor
Sit On Sales Calls
Always Test Something
SEM Is Burstable
Better Design Drives Action
Don’t Overplan
Stand-up Everyday
Ideas Are Free
Problems Are Opportunities
Hire The Best Writer
Segment.
Use Shorter Words
Every Touchpoint Matters
Dominate Events
Market After The Sale
Have A Bias Towards Performance
Automation Is Your Friend
Kill Your Darlings
Talk To Detractors
Learn Something On Friday
One Idea Per Slide
Words Are Design
Build A Culture Of Openness
It’s Hard To Make Things Simple
Keep It Simple
More ≠ Better
Learn Layouts
Design Matters
SEO Is Sustainable
Own Your Mistakes
Remember Who You’re Talking To
Use Fewer Words
Know Your Competitors
Master Your Martech
Get Good At Asking Questions