Keep It Simple
Get Good At Asking Questions
More ≠ Better
Words Are Design
One Idea Per Slide
SEM Is Burstable
Build A Culture Of Openness
Market After The Sale
Learn Something On Friday
Channel Your Inner Freud
Sit On Sales Calls
Remember Who You’re Talking To
It’s Hard To Make Things Simple
Use Fewer Words
Don’t Overplan
SEO Is Sustainable
Ideas Are Free
Design Matters
Practice Telling Stories
Segment.
Master Your Martech
Talk To Detractors
Problems Are Opportunities
Own Your Mistakes
Find A Mentor
Know Your Competitors
Dominate Events
Always Test Something
Use Shorter Words
Learn Layouts
Stand-up Everyday
Kill Your Darlings
Better Design Drives Action
Hire The Best Writer
Have A Bias Towards Performance
Every Touchpoint Matters
Automation Is Your Friend