Words Are Design
Build A Culture Of Openness
Find A Mentor
Problems Are Opportunities
Have A Bias Towards Performance
Practice Telling Stories
Design Matters
Talk To Detractors
More ≠ Better
SEO Is Sustainable
SEM Is Burstable
Automation Is Your Friend
Own Your Mistakes
Always Test Something
Every Touchpoint Matters
Get Good At Asking Questions
Hire The Best Writer
It’s Hard To Make Things Simple
Know Your Competitors
Use Fewer Words
Market After The Sale
Learn Something On Friday
Segment.
One Idea Per Slide
Ideas Are Free
Sit On Sales Calls
Learn Layouts
Better Design Drives Action
Remember Who You’re Talking To
Master Your Martech
Keep It Simple
Dominate Events
Kill Your Darlings
Stand-up Everyday
Don’t Overplan
Use Shorter Words
Channel Your Inner Freud