Better Design Drives Action
Hire The Best Writer
Learn Layouts
Talk To Detractors
Have A Bias Towards Performance
Know Your Competitors
Get Good At Asking Questions
Learn Something On Friday
Design Matters
More ≠ Better
Practice Telling Stories
Automation Is Your Friend
Master Your Martech
Kill Your Darlings
Don’t Overplan
Market After The Sale
Problems Are Opportunities
It’s Hard To Make Things Simple
Use Shorter Words
Segment.
Always Test Something
Dominate Events
Channel Your Inner Freud
Keep It Simple
Build A Culture Of Openness
Stand-up Everyday
Words Are Design
Sit On Sales Calls
Use Fewer Words
Find A Mentor
SEO Is Sustainable
SEM Is Burstable
Every Touchpoint Matters
Own Your Mistakes
Remember Who You’re Talking To
One Idea Per Slide
Ideas Are Free