Build A Culture Of Openness
Master Your Martech
Segment.
Practice Telling Stories
Don’t Overplan
More ≠ Better
Channel Your Inner Freud
Stand-up Everyday
Have A Bias Towards Performance
Kill Your Darlings
Learn Layouts
Always Test Something
SEM Is Burstable
Sit On Sales Calls
SEO Is Sustainable
Words Are Design
Find A Mentor
Own Your Mistakes
Dominate Events
Remember Who You’re Talking To
Know Your Competitors
Talk To Detractors
Market After The Sale
Every Touchpoint Matters
Keep It Simple
Hire The Best Writer
Get Good At Asking Questions
Design Matters
Learn Something On Friday
Use Fewer Words
Problems Are Opportunities
Better Design Drives Action
One Idea Per Slide
Use Shorter Words
It’s Hard To Make Things Simple
Automation Is Your Friend
Ideas Are Free