Design Matters
Use Shorter Words
It’s Hard To Make Things Simple
Ideas Are Free
Keep It Simple
Always Test Something
Stand-up Everyday
Market After The Sale
One Idea Per Slide
Learn Something On Friday
SEO Is Sustainable
Talk To Detractors
Channel Your Inner Freud
Better Design Drives Action
Have A Bias Towards Performance
Use Fewer Words
Kill Your Darlings
Master Your Martech
More ≠ Better
Automation Is Your Friend
Know Your Competitors
Words Are Design
Sit On Sales Calls
Segment.
Dominate Events
Every Touchpoint Matters
Remember Who You’re Talking To
Get Good At Asking Questions
Problems Are Opportunities
Hire The Best Writer
Own Your Mistakes
Learn Layouts
Don’t Overplan
Build A Culture Of Openness
Practice Telling Stories
Find A Mentor
SEM Is Burstable