Hire The Best Writer
Stand-up Everyday
Practice Telling Stories
Every Touchpoint Matters
Always Test Something
Ideas Are Free
Find A Mentor
Use Fewer Words
Design Matters
Problems Are Opportunities
Talk To Detractors
Market After The Sale
Get Good At Asking Questions
Dominate Events
Own Your Mistakes
Use Shorter Words
Better Design Drives Action
More ≠ Better
Channel Your Inner Freud
Segment.
SEM Is Burstable
Master Your Martech
Remember Who You’re Talking To
SEO Is Sustainable
Learn Something On Friday
One Idea Per Slide
Kill Your Darlings
It’s Hard To Make Things Simple
Keep It Simple
Know Your Competitors
Automation Is Your Friend
Don’t Overplan
Have A Bias Towards Performance
Sit On Sales Calls
Learn Layouts
Words Are Design
Build A Culture Of Openness