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Channel Your Inner Freud
Design Matters
Master Your Martech
Use Shorter Words
Ideas Are Free
Get Good At Asking Questions
Learn Layouts
Talk To Detractors
Market After The Sale
Every Touchpoint Matters
Hire The Best Writer
Don’t Overplan
Build A Culture Of Openness
Have A Bias Towards Performance
Find A Mentor
Segment.
Problems Are Opportunities
Stand-up Everyday
Automation Is Your Friend
Own Your Mistakes
SEM Is Burstable
One Idea Per Slide
SEO Is Sustainable
More ≠ Better
Keep It Simple
Use Fewer Words
Dominate Events
Learn Something On Friday
Sit On Sales Calls
It’s Hard To Make Things Simple
Know Your Competitors
Remember Who You’re Talking To
Words Are Design
Kill Your Darlings
Better Design Drives Action
Always Test Something
Practice Telling Stories