Kill Your Darlings
Find A Mentor
Stand-up Everyday
Segment.
Know Your Competitors
Learn Something On Friday
Sit On Sales Calls
Talk To Detractors
SEO Is Sustainable
Better Design Drives Action
Hire The Best Writer
Use Shorter Words
Every Touchpoint Matters
Market After The Sale
Dominate Events
Don’t Overplan
SEM Is Burstable
Own Your Mistakes
Always Test Something
Master Your Martech
Get Good At Asking Questions
One Idea Per Slide
Automation Is Your Friend
Words Are Design
Channel Your Inner Freud
Use Fewer Words
Practice Telling Stories
Learn Layouts
More ≠ Better
Have A Bias Towards Performance
Keep It Simple
It’s Hard To Make Things Simple
Ideas Are Free
Build A Culture Of Openness
Problems Are Opportunities
Remember Who You’re Talking To
Design Matters