Talk To Detractors
Always Test Something
Practice Telling Stories
Ideas Are Free
Kill Your Darlings
One Idea Per Slide
It’s Hard To Make Things Simple
Remember Who You’re Talking To
Have A Bias Towards Performance
Learn Layouts
Market After The Sale
Stand-up Everyday
Get Good At Asking Questions
Design Matters
Words Are Design
SEM Is Burstable
SEO Is Sustainable
Every Touchpoint Matters
More ≠ Better
Use Shorter Words
Channel Your Inner Freud
Master Your Martech
Keep It Simple
Build A Culture Of Openness
Problems Are Opportunities
Use Fewer Words
Sit On Sales Calls
Automation Is Your Friend
Hire The Best Writer
Learn Something On Friday
Own Your Mistakes
Dominate Events
Segment.
Find A Mentor
Don’t Overplan
Better Design Drives Action
Know Your Competitors