It’s Hard To Make Things Simple
Segment.
Find A Mentor
Have A Bias Towards Performance
Learn Layouts
Get Good At Asking Questions
Ideas Are Free
Sit On Sales Calls
Use Shorter Words
Problems Are Opportunities
Master Your Martech
Automation Is Your Friend
Channel Your Inner Freud
Learn Something On Friday
Own Your Mistakes
Stand-up Everyday
Know Your Competitors
Remember Who You’re Talking To
One Idea Per Slide
SEM Is Burstable
SEO Is Sustainable
Kill Your Darlings
Practice Telling Stories
Build A Culture Of Openness
More ≠ Better
Always Test Something
Hire The Best Writer
Every Touchpoint Matters
Talk To Detractors
Better Design Drives Action
Design Matters
Words Are Design
Use Fewer Words
Market After The Sale
Keep It Simple
Don’t Overplan
Dominate Events