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Master Your Martech
Kill Your Darlings
Always Test Something
Build A Culture Of Openness
One Idea Per Slide
Learn Something On Friday
Use Fewer Words
Talk To Detractors
Keep It Simple
Market After The Sale
Better Design Drives Action
Don’t Overplan
Have A Bias Towards Performance
Automation Is Your Friend
Hire The Best Writer
Every Touchpoint Matters
Own Your Mistakes
Use Shorter Words
It’s Hard To Make Things Simple
Learn Layouts
Problems Are Opportunities
Practice Telling Stories
Remember Who You’re Talking To
Stand-up Everyday
Segment.
Dominate Events
Sit On Sales Calls
Words Are Design
SEO Is Sustainable
SEM Is Burstable
Ideas Are Free
Find A Mentor
Know Your Competitors
Design Matters
Channel Your Inner Freud
More ≠ Better
Get Good At Asking Questions