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Remember Who You’re Talking To
Get Good At Asking Questions
Better Design Drives Action
Learn Layouts
One Idea Per Slide
Know Your Competitors
Market After The Sale
Keep It Simple
Learn Something On Friday
Talk To Detractors
It’s Hard To Make Things Simple
SEM Is Burstable
Hire The Best Writer
Have A Bias Towards Performance
Use Shorter Words
Always Test Something
Build A Culture Of Openness
Dominate Events
Master Your Martech
Words Are Design
Don’t Overplan
Design Matters
Stand-up Everyday
More ≠ Better
Every Touchpoint Matters
Find A Mentor
SEO Is Sustainable
Segment.
Problems Are Opportunities
Practice Telling Stories
Ideas Are Free
Channel Your Inner Freud
Sit On Sales Calls
Kill Your Darlings
Own Your Mistakes
Use Fewer Words
Automation Is Your Friend