Know Your Competitors
SEM Is Burstable
Master Your Martech
Use Shorter Words
Get Good At Asking Questions
Don’t Overplan
Talk To Detractors
Use Fewer Words
One Idea Per Slide
Kill Your Darlings
Market After The Sale
Sit On Sales Calls
Remember Who You’re Talking To
Learn Something On Friday
SEO Is Sustainable
Own Your Mistakes
More ≠ Better
Automation Is Your Friend
Find A Mentor
Always Test Something
Dominate Events
Have A Bias Towards Performance
Design Matters
Channel Your Inner Freud
Words Are Design
Learn Layouts
Segment.
Hire The Best Writer
Ideas Are Free
Keep It Simple
Practice Telling Stories
It’s Hard To Make Things Simple
Stand-up Everyday
Problems Are Opportunities
Every Touchpoint Matters
Better Design Drives Action
Build A Culture Of Openness