Don’t Overplan
Problems Are Opportunities
Remember Who You’re Talking To
Hire The Best Writer
Dominate Events
Use Fewer Words
Always Test Something
Build A Culture Of Openness
Sit On Sales Calls
Market After The Sale
SEM Is Burstable
Learn Something On Friday
Have A Bias Towards Performance
Find A Mentor
SEO Is Sustainable
Every Touchpoint Matters
Practice Telling Stories
Words Are Design
It’s Hard To Make Things Simple
Ideas Are Free
Automation Is Your Friend
One Idea Per Slide
Channel Your Inner Freud
Better Design Drives Action
Know Your Competitors
Design Matters
Get Good At Asking Questions
Use Shorter Words
Keep It Simple
Own Your Mistakes
Learn Layouts
Master Your Martech
More ≠ Better
Talk To Detractors
Stand-up Everyday
Kill Your Darlings
Segment.