Have A Bias Towards Performance
Use Shorter Words
Remember Who You’re Talking To
Channel Your Inner Freud
Learn Layouts
Hire The Best Writer
Problems Are Opportunities
Dominate Events
Words Are Design
Practice Telling Stories
Find A Mentor
Design Matters
Sit On Sales Calls
Better Design Drives Action
Automation Is Your Friend
SEM Is Burstable
Use Fewer Words
Always Test Something
Market After The Sale
Own Your Mistakes
One Idea Per Slide
More ≠ Better
Segment.
Every Touchpoint Matters
It’s Hard To Make Things Simple
Build A Culture Of Openness
Stand-up Everyday
Know Your Competitors
Get Good At Asking Questions
Ideas Are Free
Don’t Overplan
Kill Your Darlings
SEO Is Sustainable
Master Your Martech
Learn Something On Friday
Keep It Simple
Talk To Detractors