Design Matters
Segment.
Stand-up Everyday
One Idea Per Slide
Find A Mentor
Problems Are Opportunities
Dominate Events
Master Your Martech
Build A Culture Of Openness
Remember Who You’re Talking To
Always Test Something
More ≠ Better
Kill Your Darlings
Get Good At Asking Questions
Use Fewer Words
Channel Your Inner Freud
Keep It Simple
Don’t Overplan
Learn Layouts
Learn Something On Friday
Better Design Drives Action
Sit On Sales Calls
Market After The Sale
Words Are Design
Have A Bias Towards Performance
Practice Telling Stories
Every Touchpoint Matters
SEO Is Sustainable
It’s Hard To Make Things Simple
Own Your Mistakes
Know Your Competitors
Use Shorter Words
Automation Is Your Friend
SEM Is Burstable
Talk To Detractors
Hire The Best Writer
Ideas Are Free