Own Your Mistakes
Always Test Something
Dominate Events
Learn Something On Friday
Use Shorter Words
Better Design Drives Action
More ≠ Better
Segment.
SEM Is Burstable
Remember Who You’re Talking To
Find A Mentor
Words Are Design
Every Touchpoint Matters
Learn Layouts
Problems Are Opportunities
Stand-up Everyday
Kill Your Darlings
Have A Bias Towards Performance
Master Your Martech
Get Good At Asking Questions
Sit On Sales Calls
One Idea Per Slide
Know Your Competitors
Market After The Sale
Talk To Detractors
SEO Is Sustainable
Channel Your Inner Freud
Design Matters
Automation Is Your Friend
Build A Culture Of Openness
Practice Telling Stories
It’s Hard To Make Things Simple
Don’t Overplan
Hire The Best Writer
Ideas Are Free
Keep It Simple
Use Fewer Words