SEO Is Sustainable
Every Touchpoint Matters
Get Good At Asking Questions
SEM Is Burstable
Kill Your Darlings
Know Your Competitors
Find A Mentor
One Idea Per Slide
Ideas Are Free
Words Are Design
Sit On Sales Calls
Practice Telling Stories
Design Matters
Market After The Sale
Dominate Events
Master Your Martech
Channel Your Inner Freud
Keep It Simple
Don’t Overplan
Always Test Something
More ≠ Better
Problems Are Opportunities
Own Your Mistakes
Hire The Best Writer
Stand-up Everyday
Have A Bias Towards Performance
Remember Who You’re Talking To
Automation Is Your Friend
Learn Something On Friday
It’s Hard To Make Things Simple
Better Design Drives Action
Build A Culture Of Openness
Use Fewer Words
Learn Layouts
Segment.
Use Shorter Words
Talk To Detractors