Remember Who You’re Talking To
Keep It Simple
Market After The Sale
Use Shorter Words
Get Good At Asking Questions
SEM Is Burstable
Don’t Overplan
Words Are Design
Every Touchpoint Matters
Own Your Mistakes
Design Matters
Sit On Sales Calls
Hire The Best Writer
More ≠ Better
Channel Your Inner Freud
Have A Bias Towards Performance
Talk To Detractors
Always Test Something
Ideas Are Free
Dominate Events
It’s Hard To Make Things Simple
Problems Are Opportunities
Learn Layouts
Automation Is Your Friend
One Idea Per Slide
Find A Mentor
Learn Something On Friday
SEO Is Sustainable
Practice Telling Stories
Segment.
Stand-up Everyday
Better Design Drives Action
Build A Culture Of Openness
Know Your Competitors
Master Your Martech
Use Fewer Words
Kill Your Darlings