Sit On Sales Calls
Kill Your Darlings
Use Shorter Words
Practice Telling Stories
Keep It Simple
Words Are Design
Build A Culture Of Openness
More ≠ Better
Dominate Events
Master Your Martech
Find A Mentor
Every Touchpoint Matters
Design Matters
Don’t Overplan
Automation Is Your Friend
Learn Layouts
Market After The Sale
Segment.
One Idea Per Slide
Better Design Drives Action
It’s Hard To Make Things Simple
Ideas Are Free
SEO Is Sustainable
Remember Who You’re Talking To
Always Test Something
Channel Your Inner Freud
Use Fewer Words
Stand-up Everyday
SEM Is Burstable
Get Good At Asking Questions
Know Your Competitors
Have A Bias Towards Performance
Learn Something On Friday
Talk To Detractors
Hire The Best Writer
Own Your Mistakes
Problems Are Opportunities