Hire The Best Writer
Use Fewer Words
Know Your Competitors
Better Design Drives Action
Problems Are Opportunities
Find A Mentor
Talk To Detractors
Build A Culture Of Openness
SEO Is Sustainable
Market After The Sale
Stand-up Everyday
Automation Is Your Friend
Ideas Are Free
Dominate Events
Master Your Martech
Every Touchpoint Matters
Keep It Simple
Kill Your Darlings
Sit On Sales Calls
One Idea Per Slide
Remember Who You’re Talking To
Design Matters
Have A Bias Towards Performance
Don’t Overplan
Own Your Mistakes
Words Are Design
Learn Something On Friday
It’s Hard To Make Things Simple
Use Shorter Words
Practice Telling Stories
Always Test Something
SEM Is Burstable
Channel Your Inner Freud
Get Good At Asking Questions
Segment.
Learn Layouts
More ≠ Better