Kill Your Darlings
SEO Is Sustainable
Learn Layouts
Find A Mentor
Hire The Best Writer
Dominate Events
Use Shorter Words
Ideas Are Free
Learn Something On Friday
Channel Your Inner Freud
Keep It Simple
Practice Telling Stories
Design Matters
Automation Is Your Friend
Every Touchpoint Matters
Master Your Martech
Better Design Drives Action
Segment.
Stand-up Everyday
Always Test Something
Talk To Detractors
Words Are Design
Know Your Competitors
Market After The Sale
Sit On Sales Calls
Remember Who You’re Talking To
Get Good At Asking Questions
Own Your Mistakes
It’s Hard To Make Things Simple
Have A Bias Towards Performance
More ≠ Better
One Idea Per Slide
Don’t Overplan
Use Fewer Words
Build A Culture Of Openness
Problems Are Opportunities
SEM Is Burstable