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Don’t Overplan
Build A Culture Of Openness
Design Matters
Find A Mentor
Own Your Mistakes
Remember Who You’re Talking To
Problems Are Opportunities
Better Design Drives Action
Dominate Events
Master Your Martech
Keep It Simple
Know Your Competitors
Market After The Sale
Practice Telling Stories
Kill Your Darlings
Talk To Detractors
Stand-up Everyday
Sit On Sales Calls
Learn Something On Friday
Get Good At Asking Questions
One Idea Per Slide
Have A Bias Towards Performance
Learn Layouts
Use Fewer Words
Use Shorter Words
SEM Is Burstable
SEO Is Sustainable
Hire The Best Writer
Channel Your Inner Freud
Words Are Design
Always Test Something
Every Touchpoint Matters
Automation Is Your Friend
More ≠ Better
Ideas Are Free
It’s Hard To Make Things Simple
Segment.