Learn Something On Friday
Problems Are Opportunities
Keep It Simple
SEO Is Sustainable
Find A Mentor
Channel Your Inner Freud
Always Test Something
Remember Who You’re Talking To
Words Are Design
Know Your Competitors
Learn Layouts
More ≠ Better
Get Good At Asking Questions
One Idea Per Slide
Sit On Sales Calls
Every Touchpoint Matters
Hire The Best Writer
Dominate Events
Stand-up Everyday
Talk To Detractors
Master Your Martech
Better Design Drives Action
SEM Is Burstable
Segment.
Kill Your Darlings
Have A Bias Towards Performance
Automation Is Your Friend
Build A Culture Of Openness
Ideas Are Free
Use Shorter Words
It’s Hard To Make Things Simple
Design Matters
Own Your Mistakes
Don’t Overplan
Market After The Sale
Practice Telling Stories
Use Fewer Words