Find A Mentor
Remember Who You’re Talking To
Talk To Detractors
Design Matters
Segment.
Learn Layouts
Don’t Overplan
Get Good At Asking Questions
More ≠ Better
Have A Bias Towards Performance
Kill Your Darlings
Practice Telling Stories
Sit On Sales Calls
Master Your Martech
Always Test Something
SEO Is Sustainable
SEM Is Burstable
Use Shorter Words
Channel Your Inner Freud
Keep It Simple
Market After The Sale
Learn Something On Friday
Build A Culture Of Openness
It’s Hard To Make Things Simple
Use Fewer Words
Know Your Competitors
Stand-up Everyday
Automation Is Your Friend
Words Are Design
Every Touchpoint Matters
Own Your Mistakes
Hire The Best Writer
One Idea Per Slide
Better Design Drives Action
Dominate Events
Problems Are Opportunities
Ideas Are Free