Stand-up Everyday
Channel Your Inner Freud
Always Test Something
Better Design Drives Action
Remember Who You’re Talking To
It’s Hard To Make Things Simple
Don’t Overplan
Talk To Detractors
Automation Is Your Friend
Design Matters
Hire The Best Writer
Kill Your Darlings
One Idea Per Slide
Own Your Mistakes
Dominate Events
Sit On Sales Calls
Segment.
Ideas Are Free
Build A Culture Of Openness
Have A Bias Towards Performance
Use Shorter Words
Keep It Simple
Master Your Martech
Every Touchpoint Matters
SEM Is Burstable
Practice Telling Stories
Learn Something On Friday
Get Good At Asking Questions
More ≠ Better
Use Fewer Words
Problems Are Opportunities
Market After The Sale
Find A Mentor
SEO Is Sustainable
Words Are Design
Learn Layouts
Know Your Competitors