Talk To Detractors
Market After The Sale
Use Fewer Words
Always Test Something
Build A Culture Of Openness
Words Are Design
Stand-up Everyday
More ≠ Better
It’s Hard To Make Things Simple
Use Shorter Words
Get Good At Asking Questions
Remember Who You’re Talking To
Dominate Events
Own Your Mistakes
Problems Are Opportunities
Don’t Overplan
Kill Your Darlings
Segment.
Learn Layouts
Learn Something On Friday
Practice Telling Stories
Automation Is Your Friend
Ideas Are Free
Design Matters
SEO Is Sustainable
Hire The Best Writer
Better Design Drives Action
SEM Is Burstable
Keep It Simple
One Idea Per Slide
Sit On Sales Calls
Know Your Competitors
Channel Your Inner Freud
Every Touchpoint Matters
Master Your Martech
Have A Bias Towards Performance
Find A Mentor