Design Matters
Find A Mentor
Dominate Events
Market After The Sale
Use Shorter Words
Every Touchpoint Matters
Build A Culture Of Openness
Keep It Simple
One Idea Per Slide
More ≠ Better
Learn Something On Friday
Words Are Design
Kill Your Darlings
Automation Is Your Friend
Practice Telling Stories
Hire The Best Writer
Master Your Martech
Talk To Detractors
Channel Your Inner Freud
Better Design Drives Action
Know Your Competitors
Have A Bias Towards Performance
Always Test Something
It’s Hard To Make Things Simple
Learn Layouts
Get Good At Asking Questions
Problems Are Opportunities
Sit On Sales Calls
SEM Is Burstable
Ideas Are Free
Use Fewer Words
Don’t Overplan
Own Your Mistakes
Segment.
SEO Is Sustainable
Remember Who You’re Talking To
Stand-up Everyday