Kill Your Darlings
Better Design Drives Action
Words Are Design
Master Your Martech
Have A Bias Towards Performance
Ideas Are Free
Know Your Competitors
Every Touchpoint Matters
SEM Is Burstable
It’s Hard To Make Things Simple
Practice Telling Stories
Remember Who You’re Talking To
More ≠ Better
Channel Your Inner Freud
Segment.
Get Good At Asking Questions
Own Your Mistakes
One Idea Per Slide
Use Fewer Words
Market After The Sale
Stand-up Everyday
Build A Culture Of Openness
Find A Mentor
Hire The Best Writer
Always Test Something
Talk To Detractors
Learn Layouts
Don’t Overplan
Automation Is Your Friend
Keep It Simple
Dominate Events
Sit On Sales Calls
Design Matters
Use Shorter Words
SEO Is Sustainable
Learn Something On Friday
Problems Are Opportunities