Kill Your Darlings
Know Your Competitors
Keep It Simple
Dominate Events
Find A Mentor
Use Fewer Words
SEO Is Sustainable
Automation Is Your Friend
Sit On Sales Calls
Channel Your Inner Freud
Market After The Sale
Talk To Detractors
Stand-up Everyday
Ideas Are Free
Design Matters
Learn Something On Friday
Better Design Drives Action
Practice Telling Stories
More ≠ Better
Remember Who You’re Talking To
One Idea Per Slide
Always Test Something
Have A Bias Towards Performance
It’s Hard To Make Things Simple
Segment.
Master Your Martech
Don’t Overplan
Learn Layouts
Hire The Best Writer
Own Your Mistakes
Every Touchpoint Matters
SEM Is Burstable
Build A Culture Of Openness
Problems Are Opportunities
Words Are Design
Use Shorter Words
Get Good At Asking Questions