Remember Who You’re Talking To
Keep It Simple
Every Touchpoint Matters
Practice Telling Stories
Market After The Sale
Problems Are Opportunities
Learn Layouts
Sit On Sales Calls
Build A Culture Of Openness
Own Your Mistakes
One Idea Per Slide
SEM Is Burstable
Have A Bias Towards Performance
Use Shorter Words
Know Your Competitors
Dominate Events
SEO Is Sustainable
Design Matters
It’s Hard To Make Things Simple
Talk To Detractors
Always Test Something
Stand-up Everyday
Don’t Overplan
Ideas Are Free
Kill Your Darlings
Segment.
Words Are Design
Channel Your Inner Freud
Use Fewer Words
Get Good At Asking Questions
Automation Is Your Friend
Hire The Best Writer
Find A Mentor
Better Design Drives Action
More ≠ Better
Learn Something On Friday
Master Your Martech