Words Are Design
Know Your Competitors
Learn Layouts
Problems Are Opportunities
Market After The Sale
One Idea Per Slide
Dominate Events
Sit On Sales Calls
It’s Hard To Make Things Simple
Better Design Drives Action
Hire The Best Writer
SEO Is Sustainable
Stand-up Everyday
Talk To Detractors
Build A Culture Of Openness
Master Your Martech
Find A Mentor
Have A Bias Towards Performance
SEM Is Burstable
Keep It Simple
Use Fewer Words
Own Your Mistakes
Get Good At Asking Questions
Don’t Overplan
Channel Your Inner Freud
Segment.
Always Test Something
Learn Something On Friday
More ≠ Better
Automation Is Your Friend
Use Shorter Words
Kill Your Darlings
Remember Who You’re Talking To
Ideas Are Free
Practice Telling Stories
Design Matters
Every Touchpoint Matters