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Better Design Drives Action
Problems Are Opportunities
It’s Hard To Make Things Simple
Always Test Something
Use Shorter Words
Automation Is Your Friend
Dominate Events
One Idea Per Slide
Use Fewer Words
Channel Your Inner Freud
Keep It Simple
Segment.
Don’t Overplan
Talk To Detractors
Find A Mentor
SEM Is Burstable
Stand-up Everyday
Build A Culture Of Openness
Know Your Competitors
Design Matters
Hire The Best Writer
Remember Who You’re Talking To
SEO Is Sustainable
Market After The Sale
Practice Telling Stories
Master Your Martech
Have A Bias Towards Performance
Get Good At Asking Questions
More ≠ Better
Own Your Mistakes
Learn Something On Friday
Every Touchpoint Matters
Learn Layouts
Words Are Design
Kill Your Darlings
Ideas Are Free
Sit On Sales Calls