Learn Layouts
Own Your Mistakes
Know Your Competitors
Always Test Something
Find A Mentor
Master Your Martech
Ideas Are Free
Words Are Design
Learn Something On Friday
Design Matters
Every Touchpoint Matters
Automation Is Your Friend
Don’t Overplan
SEM Is Burstable
Hire The Best Writer
Keep It Simple
Remember Who You’re Talking To
Have A Bias Towards Performance
Practice Telling Stories
Use Fewer Words
Segment.
Dominate Events
Problems Are Opportunities
Stand-up Everyday
Kill Your Darlings
It’s Hard To Make Things Simple
Get Good At Asking Questions
Sit On Sales Calls
SEO Is Sustainable
Market After The Sale
One Idea Per Slide
Build A Culture Of Openness
Talk To Detractors
Channel Your Inner Freud
Use Shorter Words
Better Design Drives Action
More ≠ Better