Sit On Sales Calls
Better Design Drives Action
Segment.
Ideas Are Free
Use Shorter Words
Kill Your Darlings
Design Matters
Hire The Best Writer
Automation Is Your Friend
Find A Mentor
Practice Telling Stories
One Idea Per Slide
Keep It Simple
Learn Layouts
Channel Your Inner Freud
SEO Is Sustainable
Market After The Sale
Have A Bias Towards Performance
Know Your Competitors
Every Touchpoint Matters
Learn Something On Friday
Stand-up Everyday
Always Test Something
SEM Is Burstable
Get Good At Asking Questions
More ≠ Better
Master Your Martech
Use Fewer Words
Build A Culture Of Openness
It’s Hard To Make Things Simple
Own Your Mistakes
Words Are Design
Talk To Detractors
Dominate Events
Problems Are Opportunities
Remember Who You’re Talking To
Don’t Overplan