More ≠ Better
Keep It Simple
Always Test Something
Every Touchpoint Matters
Automation Is Your Friend
SEM Is Burstable
Use Fewer Words
Use Shorter Words
Talk To Detractors
Kill Your Darlings
Design Matters
Master Your Martech
Problems Are Opportunities
Know Your Competitors
Find A Mentor
Build A Culture Of Openness
Remember Who You’re Talking To
Have A Bias Towards Performance
Better Design Drives Action
Learn Something On Friday
Words Are Design
Stand-up Everyday
Ideas Are Free
Learn Layouts
It’s Hard To Make Things Simple
Channel Your Inner Freud
One Idea Per Slide
Segment.
Own Your Mistakes
Practice Telling Stories
Market After The Sale
Don’t Overplan
Hire The Best Writer
Sit On Sales Calls
Get Good At Asking Questions
SEO Is Sustainable
Dominate Events