More ≠ Better
Always Test Something
Know Your Competitors
Keep It Simple
Sit On Sales Calls
Master Your Martech
Better Design Drives Action
Get Good At Asking Questions
Segment.
Don’t Overplan
Every Touchpoint Matters
Design Matters
Have A Bias Towards Performance
Own Your Mistakes
SEM Is Burstable
Use Fewer Words
Kill Your Darlings
Market After The Sale
It’s Hard To Make Things Simple
Hire The Best Writer
Problems Are Opportunities
Talk To Detractors
Automation Is Your Friend
Find A Mentor
One Idea Per Slide
Channel Your Inner Freud
Ideas Are Free
Stand-up Everyday
Practice Telling Stories
Build A Culture Of Openness
Dominate Events
Learn Layouts
Use Shorter Words
Learn Something On Friday
SEO Is Sustainable
Words Are Design
Remember Who You’re Talking To