Always Test Something
Use Shorter Words
Keep It Simple
Have A Bias Towards Performance
Design Matters
Get Good At Asking Questions
Better Design Drives Action
Every Touchpoint Matters
Words Are Design
Learn Something On Friday
Find A Mentor
Channel Your Inner Freud
SEM Is Burstable
Dominate Events
Don’t Overplan
Talk To Detractors
One Idea Per Slide
SEO Is Sustainable
Use Fewer Words
Market After The Sale
Ideas Are Free
Problems Are Opportunities
Build A Culture Of Openness
Segment.
Automation Is Your Friend
Practice Telling Stories
Hire The Best Writer
Remember Who You’re Talking To
Learn Layouts
Kill Your Darlings
Sit On Sales Calls
Master Your Martech
Stand-up Everyday
Own Your Mistakes
Know Your Competitors
It’s Hard To Make Things Simple
More ≠ Better