Dominate Events
Ideas Are Free
Stand-up Everyday
Build A Culture Of Openness
Words Are Design
SEO Is Sustainable
Learn Something On Friday
Use Fewer Words
Automation Is Your Friend
SEM Is Burstable
Use Shorter Words
Remember Who You’re Talking To
Master Your Martech
Sit On Sales Calls
Know Your Competitors
Have A Bias Towards Performance
Channel Your Inner Freud
Hire The Best Writer
Problems Are Opportunities
Learn Layouts
Get Good At Asking Questions
Practice Telling Stories
Market After The Sale
Design Matters
Find A Mentor
One Idea Per Slide
Don’t Overplan
Kill Your Darlings
Keep It Simple
Own Your Mistakes
Talk To Detractors
Always Test Something
Every Touchpoint Matters
Better Design Drives Action
More ≠ Better
It’s Hard To Make Things Simple
Segment.