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Casual Marketing Thoughts
Segment.
Words Are Design
Find A Mentor
Have A Bias Towards Performance
Know Your Competitors
Automation Is Your Friend
Better Design Drives Action
Sit On Sales Calls
Remember Who You’re Talking To
Every Touchpoint Matters
Hire The Best Writer
Use Fewer Words
Ideas Are Free
Talk To Detractors
Always Test Something
Kill Your Darlings
Design Matters
Market After The Sale
Stand-up Everyday
Learn Something On Friday
More ≠ Better
Get Good At Asking Questions
Use Shorter Words
Keep It Simple
Build A Culture Of Openness
It’s Hard To Make Things Simple
Master Your Martech
Practice Telling Stories
Channel Your Inner Freud
SEM Is Burstable
One Idea Per Slide
Don’t Overplan
Learn Layouts
SEO Is Sustainable
Problems Are Opportunities
Own Your Mistakes
Dominate Events