Get Good At Asking Questions
Dominate Events
Stand-up Everyday
Kill Your Darlings
Talk To Detractors
Segment.
Words Are Design
SEM Is Burstable
Find A Mentor
Every Touchpoint Matters
One Idea Per Slide
Automation Is Your Friend
Hire The Best Writer
Always Test Something
Learn Something On Friday
Keep It Simple
More ≠ Better
Problems Are Opportunities
Remember Who You’re Talking To
Don’t Overplan
Master Your Martech
Better Design Drives Action
Practice Telling Stories
Know Your Competitors
Sit On Sales Calls
Learn Layouts
Use Shorter Words
Ideas Are Free
Own Your Mistakes
Use Fewer Words
Build A Culture Of Openness
Market After The Sale
SEO Is Sustainable
Channel Your Inner Freud
It’s Hard To Make Things Simple
Design Matters
Have A Bias Towards Performance