Talk To Detractors
Market After The Sale
SEM Is Burstable
More ≠ Better
It’s Hard To Make Things Simple
Use Fewer Words
Learn Something On Friday
Master Your Martech
Build A Culture Of Openness
Have A Bias Towards Performance
Every Touchpoint Matters
Segment.
Remember Who You’re Talking To
Hire The Best Writer
Practice Telling Stories
One Idea Per Slide
Ideas Are Free
Use Shorter Words
Dominate Events
Sit On Sales Calls
Keep It Simple
Stand-up Everyday
Get Good At Asking Questions
Own Your Mistakes
Always Test Something
Problems Are Opportunities
Automation Is Your Friend
Words Are Design
Don’t Overplan
Kill Your Darlings
Channel Your Inner Freud
Design Matters
Find A Mentor
Learn Layouts
Know Your Competitors
SEO Is Sustainable
Better Design Drives Action