Remember Who You’re Talking To
Ideas Are Free
More ≠ Better
Master Your Martech
Always Test Something
Automation Is Your Friend
Every Touchpoint Matters
SEM Is Burstable
Build A Culture Of Openness
Hire The Best Writer
Have A Bias Towards Performance
Kill Your Darlings
Keep It Simple
Dominate Events
Segment.
Get Good At Asking Questions
Learn Layouts
Design Matters
Practice Telling Stories
Talk To Detractors
Sit On Sales Calls
Learn Something On Friday
Own Your Mistakes
Market After The Sale
One Idea Per Slide
SEO Is Sustainable
Words Are Design
Stand-up Everyday
Problems Are Opportunities
Better Design Drives Action
Know Your Competitors
Find A Mentor
Channel Your Inner Freud
Use Fewer Words
Use Shorter Words
Don’t Overplan
It’s Hard To Make Things Simple