Talk To Detractors
Use Fewer Words
SEO Is Sustainable
Use Shorter Words
Have A Bias Towards Performance
Channel Your Inner Freud
Hire The Best Writer
Segment.
Don’t Overplan
Automation Is Your Friend
Practice Telling Stories
Remember Who You’re Talking To
Better Design Drives Action
Design Matters
Ideas Are Free
Master Your Martech
Stand-up Everyday
Sit On Sales Calls
Build A Culture Of Openness
One Idea Per Slide
Get Good At Asking Questions
Market After The Sale
Always Test Something
Know Your Competitors
Problems Are Opportunities
More ≠ Better
Words Are Design
Dominate Events
Find A Mentor
SEM Is Burstable
Own Your Mistakes
It’s Hard To Make Things Simple
Learn Something On Friday
Learn Layouts
Keep It Simple
Kill Your Darlings
Every Touchpoint Matters