Have A Bias Towards Performance
Ideas Are Free
Dominate Events
Words Are Design
Market After The Sale
Design Matters
SEM Is Burstable
Every Touchpoint Matters
Use Fewer Words
Channel Your Inner Freud
Own Your Mistakes
Kill Your Darlings
SEO Is Sustainable
Segment.
Don’t Overplan
Talk To Detractors
Build A Culture Of Openness
Always Test Something
Remember Who You’re Talking To
Problems Are Opportunities
Use Shorter Words
Get Good At Asking Questions
Find A Mentor
One Idea Per Slide
Automation Is Your Friend
Learn Something On Friday
Hire The Best Writer
Know Your Competitors
It’s Hard To Make Things Simple
Sit On Sales Calls
Keep It Simple
Practice Telling Stories
More ≠ Better
Better Design Drives Action
Stand-up Everyday
Master Your Martech
Learn Layouts