Every Touchpoint Matters
Keep It Simple
Sit On Sales Calls
Master Your Martech
Always Test Something
Talk To Detractors
It’s Hard To Make Things Simple
Ideas Are Free
Practice Telling Stories
Learn Something On Friday
Learn Layouts
Get Good At Asking Questions
Don’t Overplan
Better Design Drives Action
Have A Bias Towards Performance
Find A Mentor
SEM Is Burstable
One Idea Per Slide
Channel Your Inner Freud
Hire The Best Writer
Dominate Events
Words Are Design
More ≠ Better
Build A Culture Of Openness
Segment.
Automation Is Your Friend
Problems Are Opportunities
Kill Your Darlings
Stand-up Everyday
Use Shorter Words
Market After The Sale
Own Your Mistakes
Design Matters
SEO Is Sustainable
Know Your Competitors
Remember Who You’re Talking To
Use Fewer Words