Find A Mentor
Words Are Design
Keep It Simple
Problems Are Opportunities
Design Matters
Kill Your Darlings
Remember Who You’re Talking To
Don’t Overplan
SEM Is Burstable
SEO Is Sustainable
Have A Bias Towards Performance
Dominate Events
Learn Something On Friday
Talk To Detractors
Get Good At Asking Questions
Use Fewer Words
Ideas Are Free
More ≠ Better
Sit On Sales Calls
Stand-up Everyday
Channel Your Inner Freud
One Idea Per Slide
Hire The Best Writer
Own Your Mistakes
Segment.
Every Touchpoint Matters
Automation Is Your Friend
Know Your Competitors
Master Your Martech
Use Shorter Words
It’s Hard To Make Things Simple
Practice Telling Stories
Always Test Something
Better Design Drives Action
Build A Culture Of Openness
Learn Layouts
Market After The Sale