Better Design Drives Action
Learn Layouts
Kill Your Darlings
Hire The Best Writer
One Idea Per Slide
Channel Your Inner Freud
Build A Culture Of Openness
Find A Mentor
It’s Hard To Make Things Simple
Have A Bias Towards Performance
Get Good At Asking Questions
More ≠ Better
Ideas Are Free
Sit On Sales Calls
Segment.
Know Your Competitors
Don’t Overplan
Learn Something On Friday
Use Shorter Words
Words Are Design
Design Matters
Stand-up Everyday
Every Touchpoint Matters
Dominate Events
Market After The Sale
Remember Who You’re Talking To
Always Test Something
SEM Is Burstable
SEO Is Sustainable
Master Your Martech
Automation Is Your Friend
Keep It Simple
Talk To Detractors
Practice Telling Stories
Problems Are Opportunities
Use Fewer Words
Own Your Mistakes