Know Your Competitors
Segment.
Every Touchpoint Matters
Own Your Mistakes
SEM Is Burstable
Don’t Overplan
Sit On Sales Calls
Remember Who You’re Talking To
Channel Your Inner Freud
Design Matters
Stand-up Everyday
Have A Bias Towards Performance
Get Good At Asking Questions
Build A Culture Of Openness
Kill Your Darlings
More ≠ Better
Learn Layouts
It’s Hard To Make Things Simple
Hire The Best Writer
Problems Are Opportunities
Always Test Something
Dominate Events
Use Fewer Words
Master Your Martech
SEO Is Sustainable
One Idea Per Slide
Practice Telling Stories
Market After The Sale
Use Shorter Words
Better Design Drives Action
Ideas Are Free
Keep It Simple
Automation Is Your Friend
Find A Mentor
Words Are Design
Talk To Detractors
Learn Something On Friday