Remember Who You’re Talking To
Always Test Something
Hire The Best Writer
Know Your Competitors
Every Touchpoint Matters
One Idea Per Slide
Design Matters
Better Design Drives Action
Own Your Mistakes
Talk To Detractors
Problems Are Opportunities
Keep It Simple
Find A Mentor
Learn Layouts
Use Fewer Words
Practice Telling Stories
Stand-up Everyday
Use Shorter Words
Channel Your Inner Freud
Learn Something On Friday
Words Are Design
Dominate Events
It’s Hard To Make Things Simple
Build A Culture Of Openness
Segment.
SEO Is Sustainable
Sit On Sales Calls
Ideas Are Free
SEM Is Burstable
Get Good At Asking Questions
Kill Your Darlings
Don’t Overplan
More ≠ Better
Market After The Sale
Automation Is Your Friend
Have A Bias Towards Performance
Master Your Martech