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Kill Your Darlings
Get Good At Asking Questions
Practice Telling Stories
Have A Bias Towards Performance
Ideas Are Free
Channel Your Inner Freud
Market After The Sale
Own Your Mistakes
Stand-up Everyday
Build A Culture Of Openness
Dominate Events
It’s Hard To Make Things Simple
Hire The Best Writer
Know Your Competitors
Keep It Simple
Segment.
SEO Is Sustainable
Learn Layouts
Always Test Something
Don’t Overplan
Talk To Detractors
SEM Is Burstable
One Idea Per Slide
Every Touchpoint Matters
Master Your Martech
Learn Something On Friday
Automation Is Your Friend
Design Matters
More ≠ Better
Use Shorter Words
Remember Who You’re Talking To
Find A Mentor
Better Design Drives Action
Use Fewer Words
Words Are Design
Problems Are Opportunities
Sit On Sales Calls