Know Your Competitors
Have A Bias Towards Performance
Practice Telling Stories
One Idea Per Slide
Words Are Design
Build A Culture Of Openness
Every Touchpoint Matters
More ≠ Better
Hire The Best Writer
Talk To Detractors
Find A Mentor
Channel Your Inner Freud
Remember Who You’re Talking To
Design Matters
SEO Is Sustainable
Own Your Mistakes
Automation Is Your Friend
It’s Hard To Make Things Simple
Dominate Events
Use Fewer Words
Market After The Sale
Sit On Sales Calls
SEM Is Burstable
Stand-up Everyday
Learn Layouts
Keep It Simple
Learn Something On Friday
Use Shorter Words
Problems Are Opportunities
Better Design Drives Action
Get Good At Asking Questions
Ideas Are Free
Segment.
Master Your Martech
Don’t Overplan
Always Test Something
Kill Your Darlings