Kill Your Darlings
Build A Culture Of Openness
Have A Bias Towards Performance
Get Good At Asking Questions
SEM Is Burstable
Problems Are Opportunities
Master Your Martech
Sit On Sales Calls
SEO Is Sustainable
Don’t Overplan
Words Are Design
Remember Who You’re Talking To
Use Fewer Words
Automation Is Your Friend
Use Shorter Words
It’s Hard To Make Things Simple
Segment.
Channel Your Inner Freud
Market After The Sale
More ≠ Better
Better Design Drives Action
Practice Telling Stories
Find A Mentor
Keep It Simple
Every Touchpoint Matters
Dominate Events
Learn Layouts
Hire The Best Writer
One Idea Per Slide
Always Test Something
Design Matters
Stand-up Everyday
Learn Something On Friday
Talk To Detractors
Own Your Mistakes
Ideas Are Free
Know Your Competitors