Problems Are Opportunities
Words Are Design
Stand-up Everyday
Know Your Competitors
Have A Bias Towards Performance
Automation Is Your Friend
Find A Mentor
Learn Something On Friday
SEM Is Burstable
Practice Telling Stories
More ≠ Better
Remember Who You’re Talking To
Kill Your Darlings
Market After The Sale
Always Test Something
One Idea Per Slide
Sit On Sales Calls
SEO Is Sustainable
Own Your Mistakes
Use Fewer Words
Ideas Are Free
Keep It Simple
Better Design Drives Action
Use Shorter Words
Dominate Events
Every Touchpoint Matters
Don’t Overplan
Channel Your Inner Freud
Learn Layouts
Get Good At Asking Questions
Design Matters
Segment.
Hire The Best Writer
It’s Hard To Make Things Simple
Talk To Detractors
Build A Culture Of Openness
Master Your Martech