Design Matters
Have A Bias Towards Performance
Sit On Sales Calls
Better Design Drives Action
Market After The Sale
Channel Your Inner Freud
One Idea Per Slide
Get Good At Asking Questions
Use Shorter Words
Always Test Something
Practice Telling Stories
Know Your Competitors
Master Your Martech
Every Touchpoint Matters
Build A Culture Of Openness
Automation Is Your Friend
Own Your Mistakes
Problems Are Opportunities
Ideas Are Free
It’s Hard To Make Things Simple
Talk To Detractors
Hire The Best Writer
SEO Is Sustainable
Stand-up Everyday
Learn Something On Friday
SEM Is Burstable
Remember Who You’re Talking To
Segment.
Words Are Design
Don’t Overplan
Learn Layouts
Dominate Events
Keep It Simple
Kill Your Darlings
Find A Mentor
Use Fewer Words
More ≠ Better