Segment.
More ≠ Better
SEO Is Sustainable
Use Fewer Words
Know Your Competitors
Kill Your Darlings
Remember Who You’re Talking To
Find A Mentor
Automation Is Your Friend
SEM Is Burstable
Ideas Are Free
Use Shorter Words
Hire The Best Writer
Talk To Detractors
Own Your Mistakes
Keep It Simple
Stand-up Everyday
Design Matters
Practice Telling Stories
Learn Something On Friday
Get Good At Asking Questions
It’s Hard To Make Things Simple
Master Your Martech
One Idea Per Slide
Always Test Something
Learn Layouts
Market After The Sale
Better Design Drives Action
Don’t Overplan
Dominate Events
Sit On Sales Calls
Every Touchpoint Matters
Words Are Design
Have A Bias Towards Performance
Problems Are Opportunities
Channel Your Inner Freud
Build A Culture Of Openness