Automation Is Your Friend
Learn Something On Friday
Segment.
Own Your Mistakes
SEO Is Sustainable
Find A Mentor
More ≠ Better
Build A Culture Of Openness
Have A Bias Towards Performance
One Idea Per Slide
Dominate Events
Market After The Sale
Master Your Martech
Talk To Detractors
Channel Your Inner Freud
Learn Layouts
Better Design Drives Action
Always Test Something
Problems Are Opportunities
Design Matters
Ideas Are Free
SEM Is Burstable
Keep It Simple
Stand-up Everyday
Kill Your Darlings
Every Touchpoint Matters
Get Good At Asking Questions
Remember Who You’re Talking To
Don’t Overplan
Know Your Competitors
Use Fewer Words
It’s Hard To Make Things Simple
Practice Telling Stories
Hire The Best Writer
Use Shorter Words
Words Are Design
Sit On Sales Calls