Sit On Sales Calls
Own Your Mistakes
Remember Who You’re Talking To
Stand-up Everyday
Problems Are Opportunities
Market After The Sale
Hire The Best Writer
Every Touchpoint Matters
Use Fewer Words
Don’t Overplan
More ≠ Better
Use Shorter Words
Know Your Competitors
Get Good At Asking Questions
Segment.
Better Design Drives Action
Practice Telling Stories
Dominate Events
Learn Something On Friday
It’s Hard To Make Things Simple
SEM Is Burstable
Ideas Are Free
Find A Mentor
Talk To Detractors
Keep It Simple
Automation Is Your Friend
Have A Bias Towards Performance
Words Are Design
Master Your Martech
Learn Layouts
One Idea Per Slide
Always Test Something
Build A Culture Of Openness
Channel Your Inner Freud
SEO Is Sustainable
Design Matters
Kill Your Darlings