Sit On Sales Calls
Talk To Detractors
SEM Is Burstable
Have A Bias Towards Performance
Learn Layouts
Find A Mentor
Use Shorter Words
More ≠ Better
One Idea Per Slide
SEO Is Sustainable
Don’t Overplan
Words Are Design
Stand-up Everyday
Kill Your Darlings
Better Design Drives Action
Always Test Something
Dominate Events
Market After The Sale
It’s Hard To Make Things Simple
Know Your Competitors
Ideas Are Free
Keep It Simple
Segment.
Every Touchpoint Matters
Own Your Mistakes
Get Good At Asking Questions
Learn Something On Friday
Design Matters
Hire The Best Writer
Build A Culture Of Openness
Practice Telling Stories
Channel Your Inner Freud
Automation Is Your Friend
Remember Who You’re Talking To
Problems Are Opportunities
Use Fewer Words
Master Your Martech