It’s Hard To Make Things Simple
Use Fewer Words
Master Your Martech
Learn Something On Friday
Get Good At Asking Questions
Hire The Best Writer
Use Shorter Words
Words Are Design
Build A Culture Of Openness
SEO Is Sustainable
Market After The Sale
Design Matters
Learn Layouts
Find A Mentor
Automation Is Your Friend
SEM Is Burstable
Practice Telling Stories
More ≠ Better
Ideas Are Free
Don’t Overplan
Dominate Events
Problems Are Opportunities
Sit On Sales Calls
Remember Who You’re Talking To
Have A Bias Towards Performance
One Idea Per Slide
Channel Your Inner Freud
Every Touchpoint Matters
Always Test Something
Keep It Simple
Better Design Drives Action
Talk To Detractors
Stand-up Everyday
Own Your Mistakes
Segment.
Know Your Competitors
Kill Your Darlings