Sit On Sales Calls
One Idea Per Slide
Find A Mentor
Stand-up Everyday
Use Fewer Words
Words Are Design
Segment.
More ≠ Better
Build A Culture Of Openness
Remember Who You’re Talking To
Don’t Overplan
Market After The Sale
Have A Bias Towards Performance
Master Your Martech
Problems Are Opportunities
SEM Is Burstable
SEO Is Sustainable
Use Shorter Words
Automation Is Your Friend
Better Design Drives Action
Ideas Are Free
Channel Your Inner Freud
Learn Something On Friday
Always Test Something
Own Your Mistakes
Get Good At Asking Questions
Keep It Simple
Every Touchpoint Matters
Dominate Events
Learn Layouts
Hire The Best Writer
It’s Hard To Make Things Simple
Know Your Competitors
Design Matters
Practice Telling Stories
Kill Your Darlings
Talk To Detractors