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Kill Your Darlings
Learn Something On Friday
Build A Culture Of Openness
Master Your Martech
SEM Is Burstable
Hire The Best Writer
It’s Hard To Make Things Simple
Better Design Drives Action
More ≠ Better
Know Your Competitors
Segment.
Always Test Something
Use Shorter Words
Own Your Mistakes
Stand-up Everyday
Practice Telling Stories
Have A Bias Towards Performance
Sit On Sales Calls
Keep It Simple
Use Fewer Words
Learn Layouts
One Idea Per Slide
Dominate Events
Don’t Overplan
Channel Your Inner Freud
Ideas Are Free
Find A Mentor
SEO Is Sustainable
Design Matters
Remember Who You’re Talking To
Automation Is Your Friend
Market After The Sale
Problems Are Opportunities
Every Touchpoint Matters
Words Are Design
Talk To Detractors
Get Good At Asking Questions