It’s Hard To Make Things Simple
Use Fewer Words
Ideas Are Free
Problems Are Opportunities
One Idea Per Slide
Practice Telling Stories
Hire The Best Writer
Every Touchpoint Matters
SEO Is Sustainable
Learn Layouts
Master Your Martech
Dominate Events
Always Test Something
Get Good At Asking Questions
Words Are Design
SEM Is Burstable
Don’t Overplan
Stand-up Everyday
Design Matters
Know Your Competitors
Build A Culture Of Openness
Remember Who You’re Talking To
Kill Your Darlings
Channel Your Inner Freud
Better Design Drives Action
Segment.
Market After The Sale
Use Shorter Words
Automation Is Your Friend
Own Your Mistakes
Talk To Detractors
Learn Something On Friday
More ≠ Better
Have A Bias Towards Performance
Sit On Sales Calls
Find A Mentor
Keep It Simple