Problems Are Opportunities
Always Test Something
Don’t Overplan
Market After The Sale
Get Good At Asking Questions
Remember Who You’re Talking To
SEM Is Burstable
Master Your Martech
Ideas Are Free
Automation Is Your Friend
Have A Bias Towards Performance
Segment.
Channel Your Inner Freud
Dominate Events
Use Shorter Words
One Idea Per Slide
Hire The Best Writer
Build A Culture Of Openness
Own Your Mistakes
More ≠ Better
Words Are Design
Talk To Detractors
Find A Mentor
Practice Telling Stories
Know Your Competitors
Sit On Sales Calls
It’s Hard To Make Things Simple
Learn Layouts
Stand-up Everyday
Every Touchpoint Matters
Use Fewer Words
Better Design Drives Action
Kill Your Darlings
SEO Is Sustainable
Keep It Simple
Learn Something On Friday
Design Matters