Kill Your Darlings
Market After The Sale
Remember Who You’re Talking To
Segment.
Hire The Best Writer
SEO Is Sustainable
One Idea Per Slide
Stand-up Everyday
Have A Bias Towards Performance
Find A Mentor
Master Your Martech
Problems Are Opportunities
Learn Layouts
Automation Is Your Friend
More ≠ Better
Words Are Design
Design Matters
SEM Is Burstable
Practice Telling Stories
Better Design Drives Action
Every Touchpoint Matters
Use Fewer Words
Get Good At Asking Questions
Channel Your Inner Freud
Always Test Something
Ideas Are Free
Don’t Overplan
Keep It Simple
Build A Culture Of Openness
Use Shorter Words
It’s Hard To Make Things Simple
Own Your Mistakes
Sit On Sales Calls
Learn Something On Friday
Talk To Detractors
Know Your Competitors
Dominate Events