Practice Telling Stories
Ideas Are Free
Always Test Something
Words Are Design
Segment.
Remember Who You’re Talking To
Dominate Events
Master Your Martech
Every Touchpoint Matters
SEO Is Sustainable
Learn Something On Friday
Don’t Overplan
Get Good At Asking Questions
Have A Bias Towards Performance
Use Shorter Words
Find A Mentor
Keep It Simple
It’s Hard To Make Things Simple
Build A Culture Of Openness
SEM Is Burstable
One Idea Per Slide
Sit On Sales Calls
Talk To Detractors
Automation Is Your Friend
Design Matters
Hire The Best Writer
Problems Are Opportunities
Kill Your Darlings
Channel Your Inner Freud
Know Your Competitors
Learn Layouts
More ≠ Better
Stand-up Everyday
Own Your Mistakes
Better Design Drives Action
Use Fewer Words
Market After The Sale