Remember Who You’re Talking To
Segment.
SEO Is Sustainable
One Idea Per Slide
Channel Your Inner Freud
It’s Hard To Make Things Simple
Automation Is Your Friend
Sit On Sales Calls
Always Test Something
Kill Your Darlings
Know Your Competitors
Use Fewer Words
Better Design Drives Action
Own Your Mistakes
More ≠ Better
Build A Culture Of Openness
Get Good At Asking Questions
Talk To Detractors
Learn Layouts
Design Matters
Master Your Martech
Use Shorter Words
Market After The Sale
Every Touchpoint Matters
Learn Something On Friday
Don’t Overplan
Have A Bias Towards Performance
Problems Are Opportunities
Dominate Events
SEM Is Burstable
Practice Telling Stories
Hire The Best Writer
Words Are Design
Find A Mentor
Keep It Simple
Stand-up Everyday
Ideas Are Free