Words Are Design
Stand-up Everyday
Use Shorter Words
Channel Your Inner Freud
Problems Are Opportunities
Use Fewer Words
Kill Your Darlings
SEM Is Burstable
Own Your Mistakes
Every Touchpoint Matters
Better Design Drives Action
Learn Layouts
Master Your Martech
Practice Telling Stories
Keep It Simple
Segment.
Always Test Something
Ideas Are Free
Design Matters
Learn Something On Friday
Have A Bias Towards Performance
Get Good At Asking Questions
Sit On Sales Calls
Build A Culture Of Openness
One Idea Per Slide
More ≠ Better
Don’t Overplan
Talk To Detractors
Find A Mentor
Automation Is Your Friend
Remember Who You’re Talking To
Market After The Sale
It’s Hard To Make Things Simple
Hire The Best Writer
Know Your Competitors
SEO Is Sustainable
Dominate Events