One Idea Per Slide
Stand-up Everyday
Better Design Drives Action
Channel Your Inner Freud
It’s Hard To Make Things Simple
Ideas Are Free
Find A Mentor
Master Your Martech
Keep It Simple
Kill Your Darlings
Get Good At Asking Questions
Market After The Sale
SEM Is Burstable
Segment.
Every Touchpoint Matters
Sit On Sales Calls
SEO Is Sustainable
Learn Layouts
Know Your Competitors
Remember Who You’re Talking To
Always Test Something
Use Shorter Words
Design Matters
Words Are Design
Dominate Events
More ≠ Better
Practice Telling Stories
Talk To Detractors
Build A Culture Of Openness
Learn Something On Friday
Hire The Best Writer
Own Your Mistakes
Problems Are Opportunities
Use Fewer Words
Automation Is Your Friend
Don’t Overplan
Have A Bias Towards Performance