Talk To Detractors
It’s Hard To Make Things Simple
Use Fewer Words
One Idea Per Slide
More ≠ Better
Get Good At Asking Questions
SEM Is Burstable
Learn Layouts
Dominate Events
Market After The Sale
Remember Who You’re Talking To
Segment.
SEO Is Sustainable
Automation Is Your Friend
Know Your Competitors
Words Are Design
Always Test Something
Learn Something On Friday
Practice Telling Stories
Sit On Sales Calls
Don’t Overplan
Better Design Drives Action
Ideas Are Free
Find A Mentor
Stand-up Everyday
Channel Your Inner Freud
Build A Culture Of Openness
Master Your Martech
Keep It Simple
Kill Your Darlings
Design Matters
Have A Bias Towards Performance
Every Touchpoint Matters
Problems Are Opportunities
Hire The Best Writer
Own Your Mistakes
Use Shorter Words