Use Shorter Words
More ≠ Better
Learn Layouts
Channel Your Inner Freud
Dominate Events
Stand-up Everyday
Use Fewer Words
Design Matters
Build A Culture Of Openness
Learn Something On Friday
Words Are Design
It’s Hard To Make Things Simple
Automation Is Your Friend
Better Design Drives Action
Ideas Are Free
One Idea Per Slide
Problems Are Opportunities
Know Your Competitors
Segment.
Hire The Best Writer
Don’t Overplan
Every Touchpoint Matters
Market After The Sale
Have A Bias Towards Performance
SEM Is Burstable
SEO Is Sustainable
Talk To Detractors
Remember Who You’re Talking To
Kill Your Darlings
Own Your Mistakes
Find A Mentor
Always Test Something
Master Your Martech
Get Good At Asking Questions
Keep It Simple
Sit On Sales Calls
Practice Telling Stories