Don’t Overplan
Stand-up Everyday
Hire The Best Writer
SEM Is Burstable
Learn Layouts
Talk To Detractors
Learn Something On Friday
Channel Your Inner Freud
Remember Who You’re Talking To
Keep It Simple
Know Your Competitors
Market After The Sale
Master Your Martech
Find A Mentor
Automation Is Your Friend
One Idea Per Slide
More ≠ Better
Design Matters
Get Good At Asking Questions
Sit On Sales Calls
Have A Bias Towards Performance
Segment.
Problems Are Opportunities
SEO Is Sustainable
Always Test Something
Better Design Drives Action
Own Your Mistakes
Ideas Are Free
Dominate Events
Words Are Design
Practice Telling Stories
Use Shorter Words
Use Fewer Words
Every Touchpoint Matters
Build A Culture Of Openness
It’s Hard To Make Things Simple
Kill Your Darlings