Every Touchpoint Matters
Stand-up Everyday
Better Design Drives Action
Have A Bias Towards Performance
Sit On Sales Calls
Use Shorter Words
Remember Who You’re Talking To
Use Fewer Words
Find A Mentor
Segment.
Hire The Best Writer
Words Are Design
Ideas Are Free
Dominate Events
It’s Hard To Make Things Simple
Get Good At Asking Questions
Market After The Sale
Design Matters
Learn Something On Friday
Kill Your Darlings
Problems Are Opportunities
Build A Culture Of Openness
More ≠ Better
Learn Layouts
Don’t Overplan
Always Test Something
Keep It Simple
SEO Is Sustainable
SEM Is Burstable
Talk To Detractors
Automation Is Your Friend
One Idea Per Slide
Know Your Competitors
Channel Your Inner Freud
Master Your Martech
Own Your Mistakes
Practice Telling Stories