More ≠ Better
It’s Hard To Make Things Simple
Master Your Martech
Find A Mentor
Segment.
SEO Is Sustainable
Know Your Competitors
Problems Are Opportunities
Sit On Sales Calls
Words Are Design
Practice Telling Stories
One Idea Per Slide
Every Touchpoint Matters
Talk To Detractors
Always Test Something
Remember Who You’re Talking To
Design Matters
Dominate Events
Ideas Are Free
Learn Something On Friday
Kill Your Darlings
Keep It Simple
Build A Culture Of Openness
Use Shorter Words
Automation Is Your Friend
Own Your Mistakes
Don’t Overplan
Stand-up Everyday
Use Fewer Words
Have A Bias Towards Performance
SEM Is Burstable
Get Good At Asking Questions
Hire The Best Writer
Better Design Drives Action
Market After The Sale
Learn Layouts
Channel Your Inner Freud