Build A Culture Of Openness
Segment.
Practice Telling Stories
Ideas Are Free
Have A Bias Towards Performance
Learn Layouts
Kill Your Darlings
Know Your Competitors
More ≠ Better
SEM Is Burstable
Sit On Sales Calls
One Idea Per Slide
Learn Something On Friday
Get Good At Asking Questions
Remember Who You’re Talking To
Design Matters
Every Touchpoint Matters
SEO Is Sustainable
Better Design Drives Action
Don’t Overplan
Dominate Events
Use Shorter Words
Stand-up Everyday
Problems Are Opportunities
Talk To Detractors
Own Your Mistakes
Find A Mentor
Channel Your Inner Freud
Use Fewer Words
Automation Is Your Friend
It’s Hard To Make Things Simple
Words Are Design
Keep It Simple
Hire The Best Writer
Market After The Sale
Master Your Martech
Always Test Something