Find A Mentor
Remember Who You’re Talking To
Hire The Best Writer
SEO Is Sustainable
Practice Telling Stories
Sit On Sales Calls
Know Your Competitors
Build A Culture Of Openness
Channel Your Inner Freud
Get Good At Asking Questions
Market After The Sale
Master Your Martech
Kill Your Darlings
It’s Hard To Make Things Simple
Segment.
Learn Layouts
Dominate Events
More ≠ Better
Problems Are Opportunities
Stand-up Everyday
Use Fewer Words
Every Touchpoint Matters
Talk To Detractors
One Idea Per Slide
Have A Bias Towards Performance
Better Design Drives Action
Use Shorter Words
Automation Is Your Friend
Keep It Simple
Learn Something On Friday
Ideas Are Free
Always Test Something
Own Your Mistakes
Words Are Design
Design Matters
SEM Is Burstable
Don’t Overplan