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Talk To Detractors
Learn Layouts
Know Your Competitors
More ≠ Better
Ideas Are Free
SEO Is Sustainable
Build A Culture Of Openness
Automation Is Your Friend
Own Your Mistakes
SEM Is Burstable
Design Matters
Find A Mentor
Every Touchpoint Matters
Always Test Something
Hire The Best Writer
Remember Who You’re Talking To
Use Fewer Words
Don’t Overplan
Use Shorter Words
Problems Are Opportunities
Channel Your Inner Freud
Have A Bias Towards Performance
Segment.
Learn Something On Friday
Stand-up Everyday
Words Are Design
Better Design Drives Action
Dominate Events
Practice Telling Stories
Market After The Sale
One Idea Per Slide
Master Your Martech
Sit On Sales Calls
Get Good At Asking Questions
Kill Your Darlings
Keep It Simple
It’s Hard To Make Things Simple