SEM Is Burstable
Ideas Are Free
Sit On Sales Calls
One Idea Per Slide
Learn Something On Friday
Words Are Design
SEO Is Sustainable
Keep It Simple
Channel Your Inner Freud
Have A Bias Towards Performance
Automation Is Your Friend
Hire The Best Writer
Market After The Sale
Problems Are Opportunities
Practice Telling Stories
Talk To Detractors
Learn Layouts
Know Your Competitors
Get Good At Asking Questions
Every Touchpoint Matters
Always Test Something
Use Fewer Words
Dominate Events
Build A Culture Of Openness
Own Your Mistakes
Don’t Overplan
Kill Your Darlings
It’s Hard To Make Things Simple
Design Matters
Better Design Drives Action
Remember Who You’re Talking To
Master Your Martech
Segment.
Use Shorter Words
Find A Mentor
More ≠ Better
Stand-up Everyday