Practice Telling Stories
Every Touchpoint Matters
Talk To Detractors
Build A Culture Of Openness
Kill Your Darlings
More ≠ Better
Don’t Overplan
Dominate Events
Better Design Drives Action
Sit On Sales Calls
Remember Who You’re Talking To
Learn Something On Friday
Market After The Sale
Get Good At Asking Questions
Learn Layouts
SEO Is Sustainable
Master Your Martech
Have A Bias Towards Performance
Channel Your Inner Freud
It’s Hard To Make Things Simple
Find A Mentor
Keep It Simple
Ideas Are Free
One Idea Per Slide
Hire The Best Writer
Stand-up Everyday
Words Are Design
Always Test Something
Use Fewer Words
SEM Is Burstable
Know Your Competitors
Use Shorter Words
Design Matters
Segment.
Own Your Mistakes
Automation Is Your Friend
Problems Are Opportunities