SEO Is Sustainable
Have A Bias Towards Performance
Own Your Mistakes
Kill Your Darlings
Talk To Detractors
Every Touchpoint Matters
It’s Hard To Make Things Simple
Hire The Best Writer
Learn Something On Friday
Words Are Design
Know Your Competitors
Master Your Martech
Design Matters
Problems Are Opportunities
Practice Telling Stories
Build A Culture Of Openness
Better Design Drives Action
Segment.
Sit On Sales Calls
One Idea Per Slide
Get Good At Asking Questions
Remember Who You’re Talking To
Learn Layouts
Always Test Something
Keep It Simple
Channel Your Inner Freud
Dominate Events
Find A Mentor
SEM Is Burstable
Ideas Are Free
Use Shorter Words
Stand-up Everyday
Market After The Sale
More ≠ Better
Don’t Overplan
Use Fewer Words
Automation Is Your Friend