Stand-up Everyday
Better Design Drives Action
Learn Layouts
Market After The Sale
Own Your Mistakes
Always Test Something
Keep It Simple
Master Your Martech
Dominate Events
Talk To Detractors
Find A Mentor
Have A Bias Towards Performance
Sit On Sales Calls
Get Good At Asking Questions
Remember Who You’re Talking To
Know Your Competitors
Problems Are Opportunities
Channel Your Inner Freud
SEO Is Sustainable
Build A Culture Of Openness
It’s Hard To Make Things Simple
Practice Telling Stories
Learn Something On Friday
Design Matters
Every Touchpoint Matters
One Idea Per Slide
Hire The Best Writer
Kill Your Darlings
Words Are Design
Automation Is Your Friend
Don’t Overplan
Use Fewer Words
Ideas Are Free
Segment.
SEM Is Burstable
Use Shorter Words
More ≠ Better