Use Shorter Words
Learn Something On Friday
Better Design Drives Action
Master Your Martech
Sit On Sales Calls
Words Are Design
Don’t Overplan
Kill Your Darlings
Channel Your Inner Freud
Design Matters
Hire The Best Writer
Build A Culture Of Openness
Own Your Mistakes
Find A Mentor
Practice Telling Stories
Remember Who You’re Talking To
SEO Is Sustainable
Stand-up Everyday
Ideas Are Free
More ≠ Better
One Idea Per Slide
SEM Is Burstable
Always Test Something
Keep It Simple
It’s Hard To Make Things Simple
Segment.
Learn Layouts
Know Your Competitors
Every Touchpoint Matters
Dominate Events
Automation Is Your Friend
Use Fewer Words
Problems Are Opportunities
Have A Bias Towards Performance
Talk To Detractors
Get Good At Asking Questions
Market After The Sale