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Ideas Are Free
Remember Who You’re Talking To
Segment.
Master Your Martech
It’s Hard To Make Things Simple
One Idea Per Slide
SEO Is Sustainable
Build A Culture Of Openness
SEM Is Burstable
Always Test Something
Channel Your Inner Freud
Words Are Design
Better Design Drives Action
Own Your Mistakes
Find A Mentor
Market After The Sale
Kill Your Darlings
Practice Telling Stories
Learn Something On Friday
Design Matters
Use Fewer Words
Know Your Competitors
Automation Is Your Friend
More ≠ Better
Dominate Events
Hire The Best Writer
Learn Layouts
Problems Are Opportunities
Talk To Detractors
Have A Bias Towards Performance
Don’t Overplan
Use Shorter Words
Stand-up Everyday
Get Good At Asking Questions
Every Touchpoint Matters
Sit On Sales Calls
Keep It Simple