Better Design Drives Action
Stand-up Everyday
Keep It Simple
Sit On Sales Calls
SEM Is Burstable
Talk To Detractors
Build A Culture Of Openness
Channel Your Inner Freud
Market After The Sale
Design Matters
Practice Telling Stories
Every Touchpoint Matters
Master Your Martech
Kill Your Darlings
Problems Are Opportunities
Always Test Something
Ideas Are Free
Hire The Best Writer
More ≠ Better
Don’t Overplan
Have A Bias Towards Performance
Use Shorter Words
Automation Is Your Friend
Words Are Design
Find A Mentor
It’s Hard To Make Things Simple
Learn Layouts
Own Your Mistakes
Know Your Competitors
Learn Something On Friday
One Idea Per Slide
Use Fewer Words
Segment.
Remember Who You’re Talking To
Get Good At Asking Questions
SEO Is Sustainable
Dominate Events