Remember Who You’re Talking To
One Idea Per Slide
Have A Bias Towards Performance
Better Design Drives Action
Hire The Best Writer
Kill Your Darlings
Use Shorter Words
Build A Culture Of Openness
Own Your Mistakes
Stand-up Everyday
SEO Is Sustainable
Channel Your Inner Freud
Words Are Design
Problems Are Opportunities
Segment.
Market After The Sale
Dominate Events
Keep It Simple
Always Test Something
Know Your Competitors
Get Good At Asking Questions
It’s Hard To Make Things Simple
Master Your Martech
Ideas Are Free
Automation Is Your Friend
SEM Is Burstable
Talk To Detractors
Don’t Overplan
Learn Layouts
Design Matters
More ≠ Better
Use Fewer Words
Every Touchpoint Matters
Sit On Sales Calls
Find A Mentor
Practice Telling Stories
Learn Something On Friday