Stand-up Everyday
Use Fewer Words
Learn Layouts
Have A Bias Towards Performance
Use Shorter Words
Know Your Competitors
It’s Hard To Make Things Simple
Keep It Simple
SEM Is Burstable
SEO Is Sustainable
Segment.
Master Your Martech
Get Good At Asking Questions
Own Your Mistakes
Talk To Detractors
Dominate Events
Remember Who You’re Talking To
Channel Your Inner Freud
Practice Telling Stories
Design Matters
Don’t Overplan
Kill Your Darlings
Every Touchpoint Matters
Automation Is Your Friend
More ≠ Better
Find A Mentor
Ideas Are Free
Build A Culture Of Openness
Learn Something On Friday
Always Test Something
Problems Are Opportunities
Hire The Best Writer
Sit On Sales Calls
Words Are Design
One Idea Per Slide
Better Design Drives Action
Market After The Sale