Kill Your Darlings
Use Shorter Words
Hire The Best Writer
Better Design Drives Action
Words Are Design
Automation Is Your Friend
Learn Layouts
Keep It Simple
Find A Mentor
SEO Is Sustainable
More ≠ Better
Always Test Something
Stand-up Everyday
Learn Something On Friday
Problems Are Opportunities
Master Your Martech
SEM Is Burstable
Sit On Sales Calls
Get Good At Asking Questions
Every Touchpoint Matters
Practice Telling Stories
Know Your Competitors
Dominate Events
Have A Bias Towards Performance
One Idea Per Slide
Market After The Sale
Use Fewer Words
Don’t Overplan
It’s Hard To Make Things Simple
Talk To Detractors
Own Your Mistakes
Segment.
Channel Your Inner Freud
Ideas Are Free
Remember Who You’re Talking To
Design Matters
Build A Culture Of Openness