Keep It Simple
Master Your Martech
Segment.
Kill Your Darlings
Have A Bias Towards Performance
Design Matters
Get Good At Asking Questions
Hire The Best Writer
Market After The Sale
Every Touchpoint Matters
More ≠ Better
Own Your Mistakes
Use Shorter Words
Remember Who You’re Talking To
Don’t Overplan
Sit On Sales Calls
Talk To Detractors
Words Are Design
Problems Are Opportunities
Better Design Drives Action
Ideas Are Free
It’s Hard To Make Things Simple
Learn Something On Friday
SEO Is Sustainable
Practice Telling Stories
Always Test Something
Build A Culture Of Openness
Channel Your Inner Freud
One Idea Per Slide
Learn Layouts
Stand-up Everyday
Know Your Competitors
Automation Is Your Friend
Find A Mentor
Use Fewer Words
SEM Is Burstable
Dominate Events