Master Your Martech
SEO Is Sustainable
Kill Your Darlings
Find A Mentor
One Idea Per Slide
Keep It Simple
It’s Hard To Make Things Simple
Problems Are Opportunities
Sit On Sales Calls
Practice Telling Stories
Better Design Drives Action
Use Shorter Words
Talk To Detractors
Know Your Competitors
Have A Bias Towards Performance
Stand-up Everyday
Hire The Best Writer
Build A Culture Of Openness
SEM Is Burstable
Every Touchpoint Matters
Don’t Overplan
Channel Your Inner Freud
Learn Something On Friday
Remember Who You’re Talking To
Dominate Events
More ≠ Better
Always Test Something
Words Are Design
Design Matters
Automation Is Your Friend
Get Good At Asking Questions
Own Your Mistakes
Segment.
Market After The Sale
Use Fewer Words
Ideas Are Free
Learn Layouts