Don’t Overplan
Ideas Are Free
Design Matters
Hire The Best Writer
Problems Are Opportunities
Use Fewer Words
Always Test Something
Market After The Sale
Segment.
Have A Bias Towards Performance
Learn Something On Friday
Sit On Sales Calls
SEM Is Burstable
More ≠ Better
Channel Your Inner Freud
Get Good At Asking Questions
Master Your Martech
Kill Your Darlings
Better Design Drives Action
Learn Layouts
Own Your Mistakes
SEO Is Sustainable
Every Touchpoint Matters
Words Are Design
Know Your Competitors
It’s Hard To Make Things Simple
Keep It Simple
Remember Who You’re Talking To
Find A Mentor
One Idea Per Slide
Practice Telling Stories
Build A Culture Of Openness
Stand-up Everyday
Dominate Events
Use Shorter Words
Talk To Detractors
Automation Is Your Friend