Build A Culture Of Openness
Find A Mentor
Ideas Are Free
Talk To Detractors
Hire The Best Writer
Always Test Something
Dominate Events
Stand-up Everyday
Automation Is Your Friend
Master Your Martech
Keep It Simple
Get Good At Asking Questions
Problems Are Opportunities
Sit On Sales Calls
Learn Something On Friday
SEM Is Burstable
Words Are Design
Remember Who You’re Talking To
Kill Your Darlings
Have A Bias Towards Performance
Channel Your Inner Freud
Own Your Mistakes
Learn Layouts
More ≠ Better
Market After The Sale
Better Design Drives Action
Use Fewer Words
Every Touchpoint Matters
It’s Hard To Make Things Simple
Know Your Competitors
Use Shorter Words
Segment.
SEO Is Sustainable
One Idea Per Slide
Don’t Overplan
Practice Telling Stories
Design Matters