Segment.
Hire The Best Writer
One Idea Per Slide
It’s Hard To Make Things Simple
Use Shorter Words
Get Good At Asking Questions
Stand-up Everyday
Design Matters
Better Design Drives Action
Problems Are Opportunities
Channel Your Inner Freud
Learn Layouts
Always Test Something
Automation Is Your Friend
Build A Culture Of Openness
Talk To Detractors
Words Are Design
Dominate Events
Kill Your Darlings
Know Your Competitors
Remember Who You’re Talking To
Practice Telling Stories
Every Touchpoint Matters
Market After The Sale
Find A Mentor
Have A Bias Towards Performance
Master Your Martech
Use Fewer Words
Own Your Mistakes
SEM Is Burstable
Keep It Simple
SEO Is Sustainable
Ideas Are Free
More ≠ Better
Don’t Overplan
Sit On Sales Calls
Learn Something On Friday