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Use Shorter Words
SEM Is Burstable
Ideas Are Free
SEO Is Sustainable
Learn Layouts
Hire The Best Writer
Build A Culture Of Openness
Keep It Simple
Don’t Overplan
Get Good At Asking Questions
Find A Mentor
Problems Are Opportunities
Segment.
Words Are Design
Remember Who You’re Talking To
Always Test Something
Sit On Sales Calls
Have A Bias Towards Performance
Design Matters
One Idea Per Slide
Know Your Competitors
Master Your Martech
Automation Is Your Friend
Better Design Drives Action
Stand-up Everyday
Talk To Detractors
More ≠ Better
Practice Telling Stories
Own Your Mistakes
Use Fewer Words
Channel Your Inner Freud
Every Touchpoint Matters
Kill Your Darlings
It’s Hard To Make Things Simple
Dominate Events
Market After The Sale
Learn Something On Friday