Get Good At Asking Questions
Remember Who You’re Talking To
Better Design Drives Action
Ideas Are Free
Design Matters
Use Shorter Words
Know Your Competitors
Use Fewer Words
More ≠ Better
Learn Something On Friday
Always Test Something
Own Your Mistakes
Master Your Martech
Stand-up Everyday
One Idea Per Slide
Find A Mentor
Hire The Best Writer
Sit On Sales Calls
Build A Culture Of Openness
SEM Is Burstable
Words Are Design
Have A Bias Towards Performance
SEO Is Sustainable
Keep It Simple
Segment.
Market After The Sale
It’s Hard To Make Things Simple
Talk To Detractors
Problems Are Opportunities
Don’t Overplan
Dominate Events
Learn Layouts
Automation Is Your Friend
Every Touchpoint Matters
Practice Telling Stories
Kill Your Darlings
Channel Your Inner Freud