Ideas Are Free
Learn Layouts
Practice Telling Stories
Don’t Overplan
Words Are Design
Better Design Drives Action
More ≠ Better
Always Test Something
Use Fewer Words
Hire The Best Writer
Design Matters
SEO Is Sustainable
Sit On Sales Calls
Use Shorter Words
Automation Is Your Friend
Every Touchpoint Matters
Learn Something On Friday
Master Your Martech
Talk To Detractors
Remember Who You’re Talking To
Keep It Simple
Have A Bias Towards Performance
Problems Are Opportunities
SEM Is Burstable
One Idea Per Slide
Build A Culture Of Openness
Stand-up Everyday
Kill Your Darlings
Know Your Competitors
Channel Your Inner Freud
Own Your Mistakes
Find A Mentor
Dominate Events
Get Good At Asking Questions
It’s Hard To Make Things Simple
Segment.
Market After The Sale