Learn Something On Friday
One Idea Per Slide
Find A Mentor
Automation Is Your Friend
Kill Your Darlings
Don’t Overplan
More ≠ Better
Problems Are Opportunities
Know Your Competitors
Master Your Martech
Channel Your Inner Freud
It’s Hard To Make Things Simple
Segment.
Hire The Best Writer
Dominate Events
Use Shorter Words
Use Fewer Words
Learn Layouts
Have A Bias Towards Performance
Better Design Drives Action
Stand-up Everyday
Sit On Sales Calls
Talk To Detractors
Own Your Mistakes
Practice Telling Stories
Every Touchpoint Matters
Words Are Design
SEO Is Sustainable
Market After The Sale
Remember Who You’re Talking To
Ideas Are Free
Build A Culture Of Openness
SEM Is Burstable
Design Matters
Always Test Something
Get Good At Asking Questions
Keep It Simple