Sit On Sales Calls
Build A Culture Of Openness
SEM Is Burstable
Automation Is Your Friend
One Idea Per Slide
Get Good At Asking Questions
Don’t Overplan
Use Fewer Words
Know Your Competitors
Stand-up Everyday
Market After The Sale
Problems Are Opportunities
Always Test Something
Talk To Detractors
Practice Telling Stories
Design Matters
Remember Who You’re Talking To
More ≠ Better
Use Shorter Words
Segment.
Kill Your Darlings
Keep It Simple
Every Touchpoint Matters
Words Are Design
Learn Something On Friday
Have A Bias Towards Performance
Channel Your Inner Freud
It’s Hard To Make Things Simple
Hire The Best Writer
Find A Mentor
Own Your Mistakes
Dominate Events
Better Design Drives Action
SEO Is Sustainable
Learn Layouts
Master Your Martech
Ideas Are Free