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Master Your Martech
More ≠ Better
Practice Telling Stories
Talk To Detractors
Use Fewer Words
Segment.
It’s Hard To Make Things Simple
Learn Layouts
Ideas Are Free
Always Test Something
Build A Culture Of Openness
Know Your Competitors
Own Your Mistakes
Hire The Best Writer
Better Design Drives Action
Channel Your Inner Freud
Sit On Sales Calls
Every Touchpoint Matters
Learn Something On Friday
SEM Is Burstable
Design Matters
One Idea Per Slide
Automation Is Your Friend
Find A Mentor
SEO Is Sustainable
Dominate Events
Have A Bias Towards Performance
Stand-up Everyday
Don’t Overplan
Kill Your Darlings
Use Shorter Words
Market After The Sale
Words Are Design
Keep It Simple
Problems Are Opportunities
Get Good At Asking Questions
Remember Who You’re Talking To