Find A Mentor
Kill Your Darlings
Problems Are Opportunities
Know Your Competitors
Dominate Events
Keep It Simple
Practice Telling Stories
Master Your Martech
Every Touchpoint Matters
Market After The Sale
It’s Hard To Make Things Simple
Automation Is Your Friend
Learn Something On Friday
Sit On Sales Calls
Remember Who You’re Talking To
Talk To Detractors
SEO Is Sustainable
Words Are Design
Use Fewer Words
Stand-up Everyday
Better Design Drives Action
Ideas Are Free
Design Matters
Hire The Best Writer
Get Good At Asking Questions
SEM Is Burstable
Use Shorter Words
Own Your Mistakes
More ≠ Better
Have A Bias Towards Performance
Segment.
Learn Layouts
Don’t Overplan
Channel Your Inner Freud
Always Test Something
One Idea Per Slide
Build A Culture Of Openness