Use Shorter Words
Practice Telling Stories
Learn Something On Friday
Kill Your Darlings
Have A Bias Towards Performance
Problems Are Opportunities
Dominate Events
Channel Your Inner Freud
Always Test Something
Design Matters
Remember Who You’re Talking To
Master Your Martech
Know Your Competitors
One Idea Per Slide
Market After The Sale
Talk To Detractors
Every Touchpoint Matters
SEO Is Sustainable
Stand-up Everyday
Better Design Drives Action
Don’t Overplan
Keep It Simple
Own Your Mistakes
Learn Layouts
Build A Culture Of Openness
Automation Is Your Friend
Sit On Sales Calls
Ideas Are Free
Segment.
Hire The Best Writer
SEM Is Burstable
Use Fewer Words
Get Good At Asking Questions
Words Are Design
It’s Hard To Make Things Simple
Find A Mentor
More ≠ Better