Every Touchpoint Matters
Find A Mentor
Build A Culture Of Openness
Hire The Best Writer
It’s Hard To Make Things Simple
SEM Is Burstable
Use Shorter Words
Kill Your Darlings
Segment.
Better Design Drives Action
Always Test Something
Market After The Sale
Don’t Overplan
Words Are Design
Channel Your Inner Freud
Learn Layouts
Automation Is Your Friend
Problems Are Opportunities
Have A Bias Towards Performance
Get Good At Asking Questions
Master Your Martech
Learn Something On Friday
Remember Who You’re Talking To
More ≠ Better
Design Matters
Dominate Events
Stand-up Everyday
Own Your Mistakes
Ideas Are Free
Sit On Sales Calls
SEO Is Sustainable
One Idea Per Slide
Know Your Competitors
Use Fewer Words
Practice Telling Stories
Talk To Detractors
Keep It Simple