Better Design Drives Action
Know Your Competitors
SEO Is Sustainable
It’s Hard To Make Things Simple
Talk To Detractors
Learn Layouts
Hire The Best Writer
Dominate Events
Stand-up Everyday
Every Touchpoint Matters
Find A Mentor
Remember Who You’re Talking To
Master Your Martech
Use Shorter Words
Automation Is Your Friend
Keep It Simple
Kill Your Darlings
Always Test Something
Words Are Design
Design Matters
Segment.
Sit On Sales Calls
Problems Are Opportunities
Channel Your Inner Freud
Use Fewer Words
Practice Telling Stories
One Idea Per Slide
Own Your Mistakes
Don’t Overplan
Have A Bias Towards Performance
Get Good At Asking Questions
Build A Culture Of Openness
Market After The Sale
Learn Something On Friday
Ideas Are Free
SEM Is Burstable
More ≠ Better