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Ideas Are Free
Words Are Design
Learn Something On Friday
Problems Are Opportunities
Every Touchpoint Matters
SEM Is Burstable
Remember Who You’re Talking To
Segment.
Automation Is Your Friend
Build A Culture Of Openness
Use Shorter Words
Own Your Mistakes
Kill Your Darlings
SEO Is Sustainable
Find A Mentor
Master Your Martech
Better Design Drives Action
Keep It Simple
Have A Bias Towards Performance
More ≠ Better
Use Fewer Words
Get Good At Asking Questions
Dominate Events
Sit On Sales Calls
Know Your Competitors
Stand-up Everyday
Channel Your Inner Freud
Hire The Best Writer
Don’t Overplan
Talk To Detractors
Always Test Something
Learn Layouts
Market After The Sale
Design Matters
Practice Telling Stories
It’s Hard To Make Things Simple
One Idea Per Slide