Always Test Something
More ≠ Better
Use Fewer Words
Better Design Drives Action
Every Touchpoint Matters
Learn Layouts
Automation Is Your Friend
Kill Your Darlings
SEO Is Sustainable
Have A Bias Towards Performance
One Idea Per Slide
Problems Are Opportunities
Know Your Competitors
Master Your Martech
Get Good At Asking Questions
Design Matters
Build A Culture Of Openness
Ideas Are Free
Stand-up Everyday
Learn Something On Friday
Practice Telling Stories
Keep It Simple
Don’t Overplan
Find A Mentor
Words Are Design
Dominate Events
SEM Is Burstable
Remember Who You’re Talking To
It’s Hard To Make Things Simple
Hire The Best Writer
Channel Your Inner Freud
Use Shorter Words
Sit On Sales Calls
Talk To Detractors
Own Your Mistakes
Market After The Sale
Segment.