Find A Mentor
Always Test Something
More ≠ Better
Build A Culture Of Openness
Have A Bias Towards Performance
Market After The Sale
Segment.
Words Are Design
Use Shorter Words
SEO Is Sustainable
One Idea Per Slide
Keep It Simple
Problems Are Opportunities
Know Your Competitors
Sit On Sales Calls
Own Your Mistakes
It’s Hard To Make Things Simple
Hire The Best Writer
Talk To Detractors
Learn Layouts
Use Fewer Words
Master Your Martech
Kill Your Darlings
Don’t Overplan
Dominate Events
Every Touchpoint Matters
Design Matters
Remember Who You’re Talking To
Stand-up Everyday
Learn Something On Friday
Channel Your Inner Freud
Ideas Are Free
Better Design Drives Action
SEM Is Burstable
Automation Is Your Friend
Practice Telling Stories
Get Good At Asking Questions