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Own Your Mistakes
Find A Mentor
Channel Your Inner Freud
Market After The Sale
Know Your Competitors
Design Matters
One Idea Per Slide
Learn Layouts
Automation Is Your Friend
Stand-up Everyday
Use Shorter Words
Talk To Detractors
Every Touchpoint Matters
Get Good At Asking Questions
Segment.
Sit On Sales Calls
Ideas Are Free
Don’t Overplan
Dominate Events
Always Test Something
Keep It Simple
SEM Is Burstable
More ≠ Better
Master Your Martech
Have A Bias Towards Performance
Use Fewer Words
Hire The Best Writer
Build A Culture Of Openness
Problems Are Opportunities
SEO Is Sustainable
Kill Your Darlings
Remember Who You’re Talking To
Better Design Drives Action
It’s Hard To Make Things Simple
Practice Telling Stories
Learn Something On Friday
Words Are Design