Channel Your Inner Freud
Practice Telling Stories
Use Shorter Words
Learn Something On Friday
SEM Is Burstable
Always Test Something
Know Your Competitors
Words Are Design
Automation Is Your Friend
Stand-up Everyday
Master Your Martech
Use Fewer Words
Design Matters
Market After The Sale
Keep It Simple
Learn Layouts
One Idea Per Slide
Segment.
Dominate Events
Sit On Sales Calls
Hire The Best Writer
Talk To Detractors
Kill Your Darlings
Better Design Drives Action
Remember Who You’re Talking To
Ideas Are Free
Find A Mentor
SEO Is Sustainable
More ≠ Better
Don’t Overplan
Own Your Mistakes
Build A Culture Of Openness
Every Touchpoint Matters
Have A Bias Towards Performance
Get Good At Asking Questions
It’s Hard To Make Things Simple
Problems Are Opportunities