SEM Is Burstable
Better Design Drives Action
Words Are Design
More ≠ Better
Stand-up Everyday
Find A Mentor
Segment.
Don’t Overplan
Know Your Competitors
Keep It Simple
Use Shorter Words
Hire The Best Writer
Learn Something On Friday
Practice Telling Stories
Have A Bias Towards Performance
Talk To Detractors
Get Good At Asking Questions
Learn Layouts
One Idea Per Slide
Always Test Something
Problems Are Opportunities
Market After The Sale
Every Touchpoint Matters
Use Fewer Words
Kill Your Darlings
Channel Your Inner Freud
Ideas Are Free
Automation Is Your Friend
It’s Hard To Make Things Simple
Master Your Martech
Dominate Events
SEO Is Sustainable
Design Matters
Remember Who You’re Talking To
Sit On Sales Calls
Build A Culture Of Openness
Own Your Mistakes