Don’t Overplan
Better Design Drives Action
Stand-up Everyday
Get Good At Asking Questions
Market After The Sale
Practice Telling Stories
Automation Is Your Friend
SEO Is Sustainable
Problems Are Opportunities
Hire The Best Writer
Find A Mentor
Dominate Events
Always Test Something
It’s Hard To Make Things Simple
Words Are Design
Own Your Mistakes
Master Your Martech
Have A Bias Towards Performance
Use Fewer Words
Build A Culture Of Openness
Use Shorter Words
Learn Something On Friday
Kill Your Darlings
Segment.
Sit On Sales Calls
Know Your Competitors
Talk To Detractors
One Idea Per Slide
Design Matters
Ideas Are Free
Learn Layouts
Channel Your Inner Freud
Keep It Simple
More ≠ Better
SEM Is Burstable
Remember Who You’re Talking To
Every Touchpoint Matters