Dominate Events
SEM Is Burstable
Learn Something On Friday
SEO Is Sustainable
Words Are Design
Remember Who You’re Talking To
Use Fewer Words
Have A Bias Towards Performance
Segment.
Problems Are Opportunities
Channel Your Inner Freud
Use Shorter Words
Hire The Best Writer
Always Test Something
Don’t Overplan
Kill Your Darlings
Build A Culture Of Openness
Know Your Competitors
Get Good At Asking Questions
More ≠ Better
Talk To Detractors
Practice Telling Stories
Automation Is Your Friend
Keep It Simple
Market After The Sale
Find A Mentor
Own Your Mistakes
It’s Hard To Make Things Simple
Every Touchpoint Matters
Stand-up Everyday
Design Matters
Master Your Martech
Ideas Are Free
Sit On Sales Calls
One Idea Per Slide
Better Design Drives Action
Learn Layouts