More ≠ Better
Use Shorter Words
Don’t Overplan
Better Design Drives Action
Words Are Design
SEM Is Burstable
Learn Layouts
Every Touchpoint Matters
Find A Mentor
Design Matters
Talk To Detractors
Dominate Events
Have A Bias Towards Performance
Hire The Best Writer
Know Your Competitors
Own Your Mistakes
Problems Are Opportunities
Learn Something On Friday
Practice Telling Stories
SEO Is Sustainable
Stand-up Everyday
Sit On Sales Calls
Remember Who You’re Talking To
Market After The Sale
Use Fewer Words
Master Your Martech
Channel Your Inner Freud
Build A Culture Of Openness
Automation Is Your Friend
Kill Your Darlings
It’s Hard To Make Things Simple
Always Test Something
Segment.
Get Good At Asking Questions
One Idea Per Slide
Keep It Simple
Ideas Are Free