Use Shorter Words
Get Good At Asking Questions
Channel Your Inner Freud
Automation Is Your Friend
Words Are Design
Remember Who You’re Talking To
Hire The Best Writer
Master Your Martech
It’s Hard To Make Things Simple
Stand-up Everyday
Learn Something On Friday
One Idea Per Slide
Design Matters
Don’t Overplan
Ideas Are Free
Market After The Sale
Better Design Drives Action
SEO Is Sustainable
Know Your Competitors
Build A Culture Of Openness
Problems Are Opportunities
Learn Layouts
Kill Your Darlings
Use Fewer Words
Segment.
Sit On Sales Calls
Own Your Mistakes
Always Test Something
Dominate Events
Every Touchpoint Matters
SEM Is Burstable
Talk To Detractors
Find A Mentor
Keep It Simple
Practice Telling Stories
Have A Bias Towards Performance
More ≠ Better