Keep It Simple
One Idea Per Slide
Always Test Something
SEM Is Burstable
Ideas Are Free
Market After The Sale
Use Shorter Words
Talk To Detractors
More ≠ Better
It’s Hard To Make Things Simple
Get Good At Asking Questions
Every Touchpoint Matters
Practice Telling Stories
Use Fewer Words
Sit On Sales Calls
Kill Your Darlings
Learn Something On Friday
Have A Bias Towards Performance
Master Your Martech
Automation Is Your Friend
Segment.
Words Are Design
Problems Are Opportunities
Own Your Mistakes
Find A Mentor
Design Matters
Better Design Drives Action
Dominate Events
Build A Culture Of Openness
Know Your Competitors
Remember Who You’re Talking To
Stand-up Everyday
SEO Is Sustainable
Learn Layouts
Don’t Overplan
Hire The Best Writer
Channel Your Inner Freud