Dominate Events
Better Design Drives Action
Problems Are Opportunities
More ≠ Better
Always Test Something
Find A Mentor
Ideas Are Free
SEM Is Burstable
Market After The Sale
Design Matters
Have A Bias Towards Performance
Practice Telling Stories
Every Touchpoint Matters
Know Your Competitors
SEO Is Sustainable
Keep It Simple
Don’t Overplan
Sit On Sales Calls
It’s Hard To Make Things Simple
Remember Who You’re Talking To
Hire The Best Writer
Use Fewer Words
Segment.
Use Shorter Words
Master Your Martech
One Idea Per Slide
Own Your Mistakes
Get Good At Asking Questions
Stand-up Everyday
Kill Your Darlings
Talk To Detractors
Channel Your Inner Freud
Learn Something On Friday
Learn Layouts
Build A Culture Of Openness
Automation Is Your Friend
Words Are Design