Own Your Mistakes
Every Touchpoint Matters
SEO Is Sustainable
Sit On Sales Calls
Master Your Martech
Always Test Something
One Idea Per Slide
Get Good At Asking Questions
Learn Layouts
Ideas Are Free
Remember Who You’re Talking To
Know Your Competitors
Stand-up Everyday
More ≠ Better
Automation Is Your Friend
Use Shorter Words
Segment.
Use Fewer Words
Practice Telling Stories
Keep It Simple
Kill Your Darlings
Have A Bias Towards Performance
SEM Is Burstable
Better Design Drives Action
Words Are Design
Build A Culture Of Openness
Design Matters
Talk To Detractors
Hire The Best Writer
Don’t Overplan
Problems Are Opportunities
It’s Hard To Make Things Simple
Dominate Events
Learn Something On Friday
Market After The Sale
Find A Mentor
Channel Your Inner Freud