More ≠ Better
Remember Who You’re Talking To
Better Design Drives Action
Ideas Are Free
Words Are Design
Get Good At Asking Questions
Always Test Something
Have A Bias Towards Performance
SEO Is Sustainable
Learn Layouts
Practice Telling Stories
Segment.
Design Matters
Keep It Simple
Master Your Martech
Talk To Detractors
Use Shorter Words
Stand-up Everyday
It’s Hard To Make Things Simple
Every Touchpoint Matters
Sit On Sales Calls
Find A Mentor
Automation Is Your Friend
Hire The Best Writer
Channel Your Inner Freud
Dominate Events
Problems Are Opportunities
Know Your Competitors
One Idea Per Slide
Use Fewer Words
Build A Culture Of Openness
Don’t Overplan
Learn Something On Friday
SEM Is Burstable
Own Your Mistakes
Market After The Sale
Kill Your Darlings