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Kill Your Darlings
Design Matters
Remember Who You’re Talking To
Use Shorter Words
Words Are Design
Always Test Something
Keep It Simple
Automation Is Your Friend
Channel Your Inner Freud
Use Fewer Words
Build A Culture Of Openness
Ideas Are Free
Problems Are Opportunities
Don’t Overplan
Find A Mentor
Master Your Martech
It’s Hard To Make Things Simple
Have A Bias Towards Performance
One Idea Per Slide
Dominate Events
Get Good At Asking Questions
Segment.
Own Your Mistakes
Learn Layouts
Market After The Sale
Stand-up Everyday
More ≠ Better
Sit On Sales Calls
SEO Is Sustainable
SEM Is Burstable
Every Touchpoint Matters
Hire The Best Writer
Know Your Competitors
Practice Telling Stories
Talk To Detractors
Learn Something On Friday
Better Design Drives Action