Find A Mentor
Hire The Best Writer
Don’t Overplan
Master Your Martech
Stand-up Everyday
Build A Culture Of Openness
Have A Bias Towards Performance
Know Your Competitors
Remember Who You’re Talking To
Learn Something On Friday
Channel Your Inner Freud
Practice Telling Stories
More ≠ Better
SEO Is Sustainable
Own Your Mistakes
Every Touchpoint Matters
Kill Your Darlings
Better Design Drives Action
Dominate Events
SEM Is Burstable
Keep It Simple
It’s Hard To Make Things Simple
Always Test Something
Ideas Are Free
Problems Are Opportunities
Sit On Sales Calls
Get Good At Asking Questions
One Idea Per Slide
Segment.
Talk To Detractors
Design Matters
Market After The Sale
Automation Is Your Friend
Use Shorter Words
Use Fewer Words
Words Are Design
Learn Layouts