Remember Who You’re Talking To
One Idea Per Slide
Master Your Martech
Design Matters
Channel Your Inner Freud
Kill Your Darlings
Words Are Design
Get Good At Asking Questions
Sit On Sales Calls
SEO Is Sustainable
Use Shorter Words
Dominate Events
Talk To Detractors
Own Your Mistakes
Automation Is Your Friend
Keep It Simple
Build A Culture Of Openness
Every Touchpoint Matters
Market After The Sale
Better Design Drives Action
Segment.
SEM Is Burstable
Learn Layouts
Hire The Best Writer
More ≠ Better
Find A Mentor
Problems Are Opportunities
Stand-up Everyday
Know Your Competitors
Practice Telling Stories
Use Fewer Words
Have A Bias Towards Performance
It’s Hard To Make Things Simple
Learn Something On Friday
Don’t Overplan
Always Test Something