Know Your Competitors
One Idea Per Slide
Practice Telling Stories
Every Touchpoint Matters
Keep It Simple
SEO Is Sustainable
Words Are Design
Kill Your Darlings
Market After The Sale
Hire The Best Writer
Talk To Detractors
Design Matters
Dominate Events
Use Shorter Words
Always Test Something
Have A Bias Towards Performance
Sit On Sales Calls
Remember Who You’re Talking To
Learn Layouts
Own Your Mistakes
Better Design Drives Action
SEM Is Burstable
It’s Hard To Make Things Simple
Learn Something On Friday
Problems Are Opportunities
Master Your Martech
Build A Culture Of Openness
Ideas Are Free
Automation Is Your Friend
Get Good At Asking Questions
Stand-up Everyday
Channel Your Inner Freud
Don’t Overplan
Segment.
Use Fewer Words
Find A Mentor
More ≠ Better