Learn Layouts
Talk To Detractors
Have A Bias Towards Performance
SEO Is Sustainable
Segment.
Learn Something On Friday
Design Matters
Sit On Sales Calls
It’s Hard To Make Things Simple
Kill Your Darlings
One Idea Per Slide
Words Are Design
Own Your Mistakes
Better Design Drives Action
Hire The Best Writer
Remember Who You’re Talking To
Problems Are Opportunities
Practice Telling Stories
Automation Is Your Friend
SEM Is Burstable
Market After The Sale
Don’t Overplan
Channel Your Inner Freud
Build A Culture Of Openness
Every Touchpoint Matters
Dominate Events
Ideas Are Free
Master Your Martech
Always Test Something
Stand-up Everyday
More ≠ Better
Know Your Competitors
Get Good At Asking Questions
Keep It Simple
Use Shorter Words
Use Fewer Words
Find A Mentor