Use Shorter Words
Hire The Best Writer
Kill Your Darlings
Better Design Drives Action
More ≠ Better
Stand-up Everyday
Words Are Design
Channel Your Inner Freud
SEM Is Burstable
Ideas Are Free
Remember Who You’re Talking To
Automation Is Your Friend
It’s Hard To Make Things Simple
Market After The Sale
Don’t Overplan
Keep It Simple
Every Touchpoint Matters
Know Your Competitors
Always Test Something
One Idea Per Slide
Dominate Events
Use Fewer Words
Sit On Sales Calls
Get Good At Asking Questions
SEO Is Sustainable
Design Matters
Segment.
Build A Culture Of Openness
Learn Something On Friday
Find A Mentor
Problems Are Opportunities
Master Your Martech
Talk To Detractors
Learn Layouts
Practice Telling Stories
Have A Bias Towards Performance
Own Your Mistakes