Remember Who You’re Talking To
Build A Culture Of Openness
Stand-up Everyday
Have A Bias Towards Performance
Sit On Sales Calls
Use Fewer Words
Find A Mentor
Own Your Mistakes
One Idea Per Slide
SEO Is Sustainable
Design Matters
Problems Are Opportunities
Know Your Competitors
More ≠ Better
Get Good At Asking Questions
Learn Something On Friday
Market After The Sale
Channel Your Inner Freud
Segment.
SEM Is Burstable
Automation Is Your Friend
Always Test Something
It’s Hard To Make Things Simple
Dominate Events
Words Are Design
Master Your Martech
Better Design Drives Action
Use Shorter Words
Keep It Simple
Every Touchpoint Matters
Practice Telling Stories
Talk To Detractors
Kill Your Darlings
Hire The Best Writer
Ideas Are Free
Don’t Overplan
Learn Layouts