Own Your Mistakes
One Idea Per Slide
Know Your Competitors
Use Shorter Words
Build A Culture Of Openness
Design Matters
Every Touchpoint Matters
Hire The Best Writer
Learn Layouts
More ≠ Better
Stand-up Everyday
Always Test Something
Practice Telling Stories
Sit On Sales Calls
Master Your Martech
Learn Something On Friday
Get Good At Asking Questions
Words Are Design
Problems Are Opportunities
Automation Is Your Friend
Talk To Detractors
Dominate Events
Use Fewer Words
Segment.
SEO Is Sustainable
Better Design Drives Action
Keep It Simple
Kill Your Darlings
Market After The Sale
Remember Who You’re Talking To
Channel Your Inner Freud
Ideas Are Free
Find A Mentor
It’s Hard To Make Things Simple
Don’t Overplan
SEM Is Burstable
Have A Bias Towards Performance