Know Your Competitors
Design Matters
More ≠ Better
SEM Is Burstable
Sit On Sales Calls
Always Test Something
Learn Something On Friday
Problems Are Opportunities
Find A Mentor
Don’t Overplan
Channel Your Inner Freud
Segment.
Practice Telling Stories
Stand-up Everyday
Master Your Martech
Get Good At Asking Questions
Automation Is Your Friend
Ideas Are Free
Dominate Events
Use Shorter Words
Words Are Design
Keep It Simple
Hire The Best Writer
Every Touchpoint Matters
Use Fewer Words
It’s Hard To Make Things Simple
Market After The Sale
One Idea Per Slide
Remember Who You’re Talking To
Kill Your Darlings
Have A Bias Towards Performance
Better Design Drives Action
Learn Layouts
Own Your Mistakes
Build A Culture Of Openness
Talk To Detractors
SEO Is Sustainable