Kill Your Darlings
Own Your Mistakes
Problems Are Opportunities
Know Your Competitors
Have A Bias Towards Performance
Use Shorter Words
Dominate Events
Remember Who You’re Talking To
Practice Telling Stories
Use Fewer Words
Market After The Sale
Find A Mentor
Learn Something On Friday
SEM Is Burstable
Build A Culture Of Openness
Design Matters
Sit On Sales Calls
Talk To Detractors
SEO Is Sustainable
Better Design Drives Action
Stand-up Everyday
Words Are Design
Automation Is Your Friend
Channel Your Inner Freud
Learn Layouts
Keep It Simple
Hire The Best Writer
Segment.
Don’t Overplan
More ≠ Better
It’s Hard To Make Things Simple
One Idea Per Slide
Get Good At Asking Questions
Always Test Something
Master Your Martech
Ideas Are Free
Every Touchpoint Matters