Build A Culture Of Openness
Find A Mentor
Every Touchpoint Matters
Learn Something On Friday
Always Test Something
Learn Layouts
Kill Your Darlings
Know Your Competitors
Have A Bias Towards Performance
One Idea Per Slide
Problems Are Opportunities
Own Your Mistakes
Channel Your Inner Freud
Master Your Martech
Ideas Are Free
Sit On Sales Calls
Market After The Sale
Better Design Drives Action
SEO Is Sustainable
It’s Hard To Make Things Simple
Don’t Overplan
Keep It Simple
Words Are Design
Hire The Best Writer
Dominate Events
Design Matters
Remember Who You’re Talking To
Automation Is Your Friend
More ≠ Better
Stand-up Everyday
SEM Is Burstable
Use Fewer Words
Talk To Detractors
Use Shorter Words
Segment.
Practice Telling Stories
Get Good At Asking Questions