Hire The Best Writer
Ideas Are Free
Dominate Events
Sit On Sales Calls
Design Matters
SEM Is Burstable
Always Test Something
SEO Is Sustainable
Automation Is Your Friend
Get Good At Asking Questions
Build A Culture Of Openness
Learn Something On Friday
Segment.
Stand-up Everyday
Practice Telling Stories
Channel Your Inner Freud
Words Are Design
Find A Mentor
Kill Your Darlings
More ≠ Better
Have A Bias Towards Performance
Remember Who You’re Talking To
Use Shorter Words
Learn Layouts
It’s Hard To Make Things Simple
Better Design Drives Action
Keep It Simple
Every Touchpoint Matters
One Idea Per Slide
Problems Are Opportunities
Market After The Sale
Master Your Martech
Don’t Overplan
Talk To Detractors
Use Fewer Words
Know Your Competitors
Own Your Mistakes