Channel Your Inner Freud
Every Touchpoint Matters
Keep It Simple
Learn Something On Friday
Design Matters
Build A Culture Of Openness
Have A Bias Towards Performance
Practice Telling Stories
Problems Are Opportunities
Hire The Best Writer
Own Your Mistakes
It’s Hard To Make Things Simple
Master Your Martech
Words Are Design
Stand-up Everyday
Use Fewer Words
Learn Layouts
Always Test Something
More ≠ Better
Better Design Drives Action
Know Your Competitors
Kill Your Darlings
Find A Mentor
Don’t Overplan
Dominate Events
SEO Is Sustainable
Remember Who You’re Talking To
Market After The Sale
Automation Is Your Friend
Sit On Sales Calls
One Idea Per Slide
Ideas Are Free
SEM Is Burstable
Get Good At Asking Questions
Segment.
Use Shorter Words
Talk To Detractors