Find A Mentor
Remember Who You’re Talking To
Keep It Simple
Channel Your Inner Freud
Hire The Best Writer
Segment.
Market After The Sale
SEO Is Sustainable
Learn Something On Friday
Sit On Sales Calls
Better Design Drives Action
Get Good At Asking Questions
Learn Layouts
One Idea Per Slide
Don’t Overplan
Use Shorter Words
Use Fewer Words
Dominate Events
Stand-up Everyday
Automation Is Your Friend
Words Are Design
Know Your Competitors
It’s Hard To Make Things Simple
Build A Culture Of Openness
Design Matters
SEM Is Burstable
Ideas Are Free
More ≠ Better
Always Test Something
Practice Telling Stories
Kill Your Darlings
Talk To Detractors
Have A Bias Towards Performance
Every Touchpoint Matters
Own Your Mistakes
Problems Are Opportunities
Master Your Martech