Learn Layouts
Always Test Something
More ≠ Better
Dominate Events
Keep It Simple
Talk To Detractors
Words Are Design
Don’t Overplan
One Idea Per Slide
Learn Something On Friday
Segment.
Sit On Sales Calls
Hire The Best Writer
Automation Is Your Friend
Use Fewer Words
SEM Is Burstable
Stand-up Everyday
Get Good At Asking Questions
Remember Who You’re Talking To
Every Touchpoint Matters
It’s Hard To Make Things Simple
Build A Culture Of Openness
Market After The Sale
Master Your Martech
Design Matters
Better Design Drives Action
Kill Your Darlings
Practice Telling Stories
Channel Your Inner Freud
Problems Are Opportunities
Know Your Competitors
Use Shorter Words
Have A Bias Towards Performance
Ideas Are Free
Own Your Mistakes
Find A Mentor
SEO Is Sustainable