It’s Hard To Make Things Simple
Problems Are Opportunities
Get Good At Asking Questions
Ideas Are Free
Have A Bias Towards Performance
Automation Is Your Friend
Hire The Best Writer
Remember Who You’re Talking To
Design Matters
Learn Layouts
Dominate Events
Kill Your Darlings
More ≠ Better
Market After The Sale
Build A Culture Of Openness
Practice Telling Stories
Master Your Martech
Use Fewer Words
One Idea Per Slide
Words Are Design
Segment.
Find A Mentor
Know Your Competitors
SEM Is Burstable
Use Shorter Words
Better Design Drives Action
Don’t Overplan
Learn Something On Friday
Talk To Detractors
Always Test Something
Channel Your Inner Freud
Own Your Mistakes
SEO Is Sustainable
Every Touchpoint Matters
Stand-up Everyday
Sit On Sales Calls
Keep It Simple