Talk To Detractors
Better Design Drives Action
More ≠ Better
Know Your Competitors
It’s Hard To Make Things Simple
One Idea Per Slide
Kill Your Darlings
Use Shorter Words
Stand-up Everyday
Remember Who You’re Talking To
Build A Culture Of Openness
Every Touchpoint Matters
Design Matters
SEO Is Sustainable
Words Are Design
Get Good At Asking Questions
Hire The Best Writer
Channel Your Inner Freud
Problems Are Opportunities
Have A Bias Towards Performance
Always Test Something
Learn Something On Friday
Don’t Overplan
Market After The Sale
Segment.
Master Your Martech
Dominate Events
Automation Is Your Friend
Keep It Simple
Sit On Sales Calls
Use Fewer Words
Learn Layouts
SEM Is Burstable
Find A Mentor
Practice Telling Stories
Ideas Are Free
Own Your Mistakes