Stand-up Everyday
Learn Layouts
Get Good At Asking Questions
SEM Is Burstable
Market After The Sale
Problems Are Opportunities
Own Your Mistakes
Master Your Martech
Know Your Competitors
Learn Something On Friday
Use Fewer Words
Dominate Events
Design Matters
Ideas Are Free
SEO Is Sustainable
Hire The Best Writer
More ≠ Better
Talk To Detractors
Segment.
Automation Is Your Friend
Kill Your Darlings
Don’t Overplan
Remember Who You’re Talking To
Keep It Simple
Channel Your Inner Freud
One Idea Per Slide
Better Design Drives Action
Every Touchpoint Matters
Words Are Design
Have A Bias Towards Performance
Always Test Something
Find A Mentor
Sit On Sales Calls
Use Shorter Words
It’s Hard To Make Things Simple
Practice Telling Stories
Build A Culture Of Openness