Hire The Best Writer
Words Are Design
Every Touchpoint Matters
Remember Who You’re Talking To
Market After The Sale
Kill Your Darlings
Learn Layouts
Automation Is Your Friend
Find A Mentor
Problems Are Opportunities
Talk To Detractors
Sit On Sales Calls
Segment.
Have A Bias Towards Performance
Ideas Are Free
Dominate Events
Master Your Martech
Know Your Competitors
Always Test Something
Practice Telling Stories
Use Fewer Words
Build A Culture Of Openness
Better Design Drives Action
SEM Is Burstable
Use Shorter Words
Learn Something On Friday
Channel Your Inner Freud
Don’t Overplan
It’s Hard To Make Things Simple
Stand-up Everyday
SEO Is Sustainable
Design Matters
More ≠ Better
Own Your Mistakes
Get Good At Asking Questions
Keep It Simple
One Idea Per Slide