Design Matters
Automation Is Your Friend
Talk To Detractors
Know Your Competitors
Master Your Martech
Stand-up Everyday
Always Test Something
Every Touchpoint Matters
Use Shorter Words
Sit On Sales Calls
Own Your Mistakes
Don’t Overplan
Remember Who You’re Talking To
Problems Are Opportunities
Hire The Best Writer
Channel Your Inner Freud
More ≠ Better
Dominate Events
Better Design Drives Action
Get Good At Asking Questions
Build A Culture Of Openness
Use Fewer Words
Keep It Simple
Learn Layouts
Practice Telling Stories
Words Are Design
Kill Your Darlings
SEO Is Sustainable
SEM Is Burstable
Have A Bias Towards Performance
It’s Hard To Make Things Simple
One Idea Per Slide
Find A Mentor
Market After The Sale
Learn Something On Friday