Design Matters
Stand-up Everyday
SEM Is Burstable
Ideas Are Free
Kill Your Darlings
SEO Is Sustainable
Better Design Drives Action
Talk To Detractors
Learn Something On Friday
Keep It Simple
Words Are Design
Use Shorter Words
Segment.
Master Your Martech
Don’t Overplan
Use Fewer Words
Always Test Something
Learn Layouts
Have A Bias Towards Performance
Build A Culture Of Openness
More ≠ Better
Automation Is Your Friend
Sit On Sales Calls
Market After The Sale
Remember Who You’re Talking To
Get Good At Asking Questions
It’s Hard To Make Things Simple
Every Touchpoint Matters
Own Your Mistakes
Hire The Best Writer
Dominate Events
Practice Telling Stories
Find A Mentor
One Idea Per Slide
Channel Your Inner Freud
Know Your Competitors
Problems Are Opportunities