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Casual Marketing Thoughts
Talk To Detractors
Segment.
Don’t Overplan
Automation Is Your Friend
It’s Hard To Make Things Simple
Use Shorter Words
Better Design Drives Action
Sit On Sales Calls
Own Your Mistakes
Practice Telling Stories
Hire The Best Writer
Remember Who You’re Talking To
SEM Is Burstable
Know Your Competitors
One Idea Per Slide
Channel Your Inner Freud
SEO Is Sustainable
Find A Mentor
Kill Your Darlings
Market After The Sale
Always Test Something
Learn Something On Friday
Learn Layouts
Keep It Simple
Problems Are Opportunities
Master Your Martech
Build A Culture Of Openness
Ideas Are Free
Use Fewer Words
Dominate Events
Every Touchpoint Matters
Words Are Design
Design Matters
Get Good At Asking Questions
More ≠ Better
Have A Bias Towards Performance
Stand-up Everyday