Segment.
Own Your Mistakes
Automation Is Your Friend
SEM Is Burstable
Practice Telling Stories
Talk To Detractors
More ≠ Better
Market After The Sale
Get Good At Asking Questions
Learn Layouts
Master Your Martech
Kill Your Darlings
Know Your Competitors
Dominate Events
Find A Mentor
Design Matters
Problems Are Opportunities
Keep It Simple
Every Touchpoint Matters
Use Fewer Words
Stand-up Everyday
It’s Hard To Make Things Simple
One Idea Per Slide
Better Design Drives Action
Channel Your Inner Freud
Remember Who You’re Talking To
Build A Culture Of Openness
Ideas Are Free
Use Shorter Words
Words Are Design
Sit On Sales Calls
Always Test Something
Learn Something On Friday
Hire The Best Writer
SEO Is Sustainable
Don’t Overplan
Have A Bias Towards Performance