Channel Your Inner Freud
Have A Bias Towards Performance
Practice Telling Stories
Sit On Sales Calls
Better Design Drives Action
Every Touchpoint Matters
Talk To Detractors
SEM Is Burstable
Keep It Simple
Always Test Something
Build A Culture Of Openness
Kill Your Darlings
Hire The Best Writer
Problems Are Opportunities
Master Your Martech
Learn Layouts
Stand-up Everyday
Automation Is Your Friend
Words Are Design
Don’t Overplan
Segment.
Learn Something On Friday
Ideas Are Free
Find A Mentor
Own Your Mistakes
SEO Is Sustainable
Know Your Competitors
Remember Who You’re Talking To
It’s Hard To Make Things Simple
Use Fewer Words
Use Shorter Words
One Idea Per Slide
Get Good At Asking Questions
Dominate Events
Design Matters
Market After The Sale
More ≠ Better