Know Your Competitors
More ≠ Better
Automation Is Your Friend
Always Test Something
Keep It Simple
Talk To Detractors
It’s Hard To Make Things Simple
Dominate Events
Problems Are Opportunities
Learn Something On Friday
Better Design Drives Action
Own Your Mistakes
Design Matters
Find A Mentor
Hire The Best Writer
SEO Is Sustainable
Ideas Are Free
SEM Is Burstable
Practice Telling Stories
Master Your Martech
Don’t Overplan
Stand-up Everyday
Kill Your Darlings
Segment.
Every Touchpoint Matters
Learn Layouts
Remember Who You’re Talking To
Market After The Sale
Channel Your Inner Freud
Have A Bias Towards Performance
One Idea Per Slide
Build A Culture Of Openness
Use Fewer Words
Use Shorter Words
Get Good At Asking Questions
Words Are Design
Sit On Sales Calls