Have A Bias Towards Performance
Learn Layouts
Know Your Competitors
Master Your Martech
More ≠ Better
Practice Telling Stories
It’s Hard To Make Things Simple
Words Are Design
Find A Mentor
Every Touchpoint Matters
Keep It Simple
Kill Your Darlings
Market After The Sale
Stand-up Everyday
Channel Your Inner Freud
Get Good At Asking Questions
SEM Is Burstable
Segment.
Hire The Best Writer
Dominate Events
Use Shorter Words
Learn Something On Friday
Better Design Drives Action
SEO Is Sustainable
Remember Who You’re Talking To
Design Matters
Use Fewer Words
Sit On Sales Calls
Ideas Are Free
Always Test Something
One Idea Per Slide
Build A Culture Of Openness
Problems Are Opportunities
Own Your Mistakes
Automation Is Your Friend
Talk To Detractors
Don’t Overplan