SEM Is Burstable
SEO Is Sustainable
Build A Culture Of Openness
Better Design Drives Action
Don’t Overplan
Own Your Mistakes
Keep It Simple
Learn Something On Friday
Learn Layouts
One Idea Per Slide
Kill Your Darlings
Know Your Competitors
Segment.
Design Matters
Automation Is Your Friend
Find A Mentor
Problems Are Opportunities
Use Fewer Words
More ≠ Better
Ideas Are Free
Hire The Best Writer
It’s Hard To Make Things Simple
Talk To Detractors
Every Touchpoint Matters
Use Shorter Words
Sit On Sales Calls
Always Test Something
Have A Bias Towards Performance
Market After The Sale
Master Your Martech
Channel Your Inner Freud
Words Are Design
Practice Telling Stories
Stand-up Everyday
Get Good At Asking Questions
Remember Who You’re Talking To
Dominate Events