Find A Mentor
SEO Is Sustainable
Segment.
Hire The Best Writer
Master Your Martech
Know Your Competitors
Channel Your Inner Freud
Market After The Sale
Automation Is Your Friend
Every Touchpoint Matters
Learn Layouts
Always Test Something
Keep It Simple
Ideas Are Free
One Idea Per Slide
Get Good At Asking Questions
Use Shorter Words
Practice Telling Stories
Sit On Sales Calls
More ≠ Better
Design Matters
Kill Your Darlings
Dominate Events
Have A Bias Towards Performance
Learn Something On Friday
SEM Is Burstable
Problems Are Opportunities
Build A Culture Of Openness
Don’t Overplan
Stand-up Everyday
Better Design Drives Action
Use Fewer Words
Words Are Design
Remember Who You’re Talking To
It’s Hard To Make Things Simple
Own Your Mistakes
Talk To Detractors