It’s Hard To Make Things Simple
Don’t Overplan
One Idea Per Slide
Problems Are Opportunities
Master Your Martech
Use Shorter Words
Kill Your Darlings
Build A Culture Of Openness
Get Good At Asking Questions
Design Matters
Learn Something On Friday
Ideas Are Free
Sit On Sales Calls
Always Test Something
Better Design Drives Action
Market After The Sale
SEM Is Burstable
Automation Is Your Friend
More ≠ Better
Stand-up Everyday
Remember Who You’re Talking To
Find A Mentor
Have A Bias Towards Performance
Hire The Best Writer
Use Fewer Words
Own Your Mistakes
Channel Your Inner Freud
SEO Is Sustainable
Learn Layouts
Practice Telling Stories
Keep It Simple
Know Your Competitors
Talk To Detractors
Words Are Design
Segment.
Dominate Events
Every Touchpoint Matters