Master Your Martech
Problems Are Opportunities
Remember Who You’re Talking To
Dominate Events
Talk To Detractors
Sit On Sales Calls
SEM Is Burstable
SEO Is Sustainable
Automation Is Your Friend
More ≠ Better
Find A Mentor
Market After The Sale
Segment.
Ideas Are Free
Words Are Design
Use Fewer Words
Keep It Simple
It’s Hard To Make Things Simple
Stand-up Everyday
Hire The Best Writer
Always Test Something
Have A Bias Towards Performance
Don’t Overplan
Use Shorter Words
Learn Something On Friday
Every Touchpoint Matters
Own Your Mistakes
Design Matters
Learn Layouts
Know Your Competitors
Kill Your Darlings
Get Good At Asking Questions
Channel Your Inner Freud
Build A Culture Of Openness
Better Design Drives Action
One Idea Per Slide
Practice Telling Stories