Automation Is Your Friend
Get Good At Asking Questions
Hire The Best Writer
Find A Mentor
Own Your Mistakes
Build A Culture Of Openness
Dominate Events
Segment.
Every Touchpoint Matters
Talk To Detractors
Remember Who You’re Talking To
Always Test Something
Learn Layouts
Master Your Martech
Design Matters
Have A Bias Towards Performance
It’s Hard To Make Things Simple
Use Shorter Words
Problems Are Opportunities
SEO Is Sustainable
One Idea Per Slide
Practice Telling Stories
Know Your Competitors
Market After The Sale
Stand-up Everyday
Better Design Drives Action
Channel Your Inner Freud
More ≠ Better
Use Fewer Words
Kill Your Darlings
Don’t Overplan
Learn Something On Friday
Ideas Are Free
Words Are Design
SEM Is Burstable
Sit On Sales Calls
Keep It Simple