Design Matters
Find A Mentor
Own Your Mistakes
Better Design Drives Action
Keep It Simple
Words Are Design
Stand-up Everyday
Talk To Detractors
Get Good At Asking Questions
Hire The Best Writer
Sit On Sales Calls
Use Shorter Words
SEO Is Sustainable
It’s Hard To Make Things Simple
Channel Your Inner Freud
Learn Layouts
Have A Bias Towards Performance
More ≠ Better
Practice Telling Stories
Always Test Something
Learn Something On Friday
One Idea Per Slide
Segment.
Build A Culture Of Openness
Every Touchpoint Matters
Problems Are Opportunities
Know Your Competitors
Master Your Martech
Don’t Overplan
SEM Is Burstable
Use Fewer Words
Dominate Events
Market After The Sale
Remember Who You’re Talking To
Automation Is Your Friend
Kill Your Darlings
Ideas Are Free