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Keep It Simple
Problems Are Opportunities
SEM Is Burstable
Better Design Drives Action
It’s Hard To Make Things Simple
Segment.
Hire The Best Writer
Don’t Overplan
Use Fewer Words
Channel Your Inner Freud
Design Matters
Ideas Are Free
Kill Your Darlings
Find A Mentor
Build A Culture Of Openness
Sit On Sales Calls
Market After The Sale
SEO Is Sustainable
Learn Something On Friday
Master Your Martech
Every Touchpoint Matters
Words Are Design
Own Your Mistakes
Learn Layouts
Automation Is Your Friend
Stand-up Everyday
Use Shorter Words
Talk To Detractors
Have A Bias Towards Performance
More ≠ Better
Get Good At Asking Questions
Know Your Competitors
Remember Who You’re Talking To
One Idea Per Slide
Always Test Something
Practice Telling Stories
Dominate Events