Know Your Competitors
Words Are Design
Channel Your Inner Freud
Find A Mentor
Learn Layouts
Practice Telling Stories
Hire The Best Writer
Problems Are Opportunities
Master Your Martech
More ≠ Better
Learn Something On Friday
Get Good At Asking Questions
Build A Culture Of Openness
SEM Is Burstable
Sit On Sales Calls
Keep It Simple
Design Matters
SEO Is Sustainable
It’s Hard To Make Things Simple
Market After The Sale
Use Shorter Words
Talk To Detractors
Use Fewer Words
One Idea Per Slide
Segment.
Stand-up Everyday
Don’t Overplan
Dominate Events
Remember Who You’re Talking To
Kill Your Darlings
Ideas Are Free
Automation Is Your Friend
Every Touchpoint Matters
Better Design Drives Action
Have A Bias Towards Performance
Own Your Mistakes
Always Test Something