Ideas Are Free
Find A Mentor
Keep It Simple
Use Fewer Words
Own Your Mistakes
Sit On Sales Calls
Build A Culture Of Openness
Have A Bias Towards Performance
Words Are Design
Dominate Events
It’s Hard To Make Things Simple
SEM Is Burstable
Use Shorter Words
One Idea Per Slide
SEO Is Sustainable
Master Your Martech
Know Your Competitors
Remember Who You’re Talking To
Market After The Sale
Always Test Something
Design Matters
Better Design Drives Action
Segment.
Kill Your Darlings
Don’t Overplan
Automation Is Your Friend
Every Touchpoint Matters
Hire The Best Writer
Learn Something On Friday
Talk To Detractors
More ≠ Better
Channel Your Inner Freud
Stand-up Everyday
Problems Are Opportunities
Learn Layouts
Practice Telling Stories
Get Good At Asking Questions