Problems Are Opportunities
SEM Is Burstable
Master Your Martech
Sit On Sales Calls
Own Your Mistakes
Segment.
More ≠ Better
Keep It Simple
Learn Something On Friday
Hire The Best Writer
Have A Bias Towards Performance
Learn Layouts
Stand-up Everyday
SEO Is Sustainable
Market After The Sale
One Idea Per Slide
Practice Telling Stories
Words Are Design
Automation Is Your Friend
Always Test Something
Channel Your Inner Freud
Don’t Overplan
Every Touchpoint Matters
Find A Mentor
Build A Culture Of Openness
Get Good At Asking Questions
Kill Your Darlings
Dominate Events
Better Design Drives Action
Design Matters
Use Fewer Words
Talk To Detractors
Remember Who You’re Talking To
It’s Hard To Make Things Simple
Use Shorter Words
Know Your Competitors
Ideas Are Free