SEO Is Sustainable
Dominate Events
Always Test Something
Better Design Drives Action
Channel Your Inner Freud
Problems Are Opportunities
Ideas Are Free
Get Good At Asking Questions
Learn Something On Friday
Own Your Mistakes
Design Matters
Learn Layouts
SEM Is Burstable
Market After The Sale
It’s Hard To Make Things Simple
Find A Mentor
Talk To Detractors
Keep It Simple
Build A Culture Of Openness
Master Your Martech
Hire The Best Writer
Stand-up Everyday
Every Touchpoint Matters
One Idea Per Slide
Segment.
Sit On Sales Calls
Know Your Competitors
Kill Your Darlings
Automation Is Your Friend
Remember Who You’re Talking To
Use Fewer Words
Don’t Overplan
Use Shorter Words
Words Are Design
More ≠ Better
Practice Telling Stories
Have A Bias Towards Performance