Use Shorter Words
Every Touchpoint Matters
One Idea Per Slide
Learn Layouts
Have A Bias Towards Performance
Design Matters
Master Your Martech
Practice Telling Stories
SEM Is Burstable
Know Your Competitors
Automation Is Your Friend
Talk To Detractors
Channel Your Inner Freud
SEO Is Sustainable
Better Design Drives Action
Kill Your Darlings
Sit On Sales Calls
Stand-up Everyday
Use Fewer Words
Always Test Something
Don’t Overplan
Own Your Mistakes
Learn Something On Friday
Problems Are Opportunities
Segment.
Keep It Simple
Find A Mentor
Ideas Are Free
Words Are Design
Build A Culture Of Openness
Market After The Sale
Get Good At Asking Questions
It’s Hard To Make Things Simple
Dominate Events
More ≠ Better
Hire The Best Writer
Remember Who You’re Talking To