Remember Who You’re Talking To
Get Good At Asking Questions
Market After The Sale
Know Your Competitors
Own Your Mistakes
Have A Bias Towards Performance
Problems Are Opportunities
Dominate Events
Find A Mentor
Always Test Something
More ≠ Better
Stand-up Everyday
One Idea Per Slide
SEM Is Burstable
Every Touchpoint Matters
Build A Culture Of Openness
Keep It Simple
Learn Layouts
Ideas Are Free
Design Matters
Practice Telling Stories
Learn Something On Friday
Channel Your Inner Freud
Don’t Overplan
Hire The Best Writer
Sit On Sales Calls
Kill Your Darlings
Use Shorter Words
Use Fewer Words
Talk To Detractors
It’s Hard To Make Things Simple
Segment.
Better Design Drives Action
SEO Is Sustainable
Automation Is Your Friend
Master Your Martech
Words Are Design