Design Matters
Kill Your Darlings
SEO Is Sustainable
Build A Culture Of Openness
Remember Who You’re Talking To
Hire The Best Writer
Sit On Sales Calls
Find A Mentor
Segment.
Master Your Martech
Better Design Drives Action
Dominate Events
Talk To Detractors
More ≠ Better
Problems Are Opportunities
One Idea Per Slide
Don’t Overplan
Use Fewer Words
Always Test Something
Know Your Competitors
Practice Telling Stories
Every Touchpoint Matters
Learn Something On Friday
Get Good At Asking Questions
Channel Your Inner Freud
Automation Is Your Friend
Have A Bias Towards Performance
Keep It Simple
Own Your Mistakes
Stand-up Everyday
Use Shorter Words
SEM Is Burstable
Market After The Sale
It’s Hard To Make Things Simple
Learn Layouts
Words Are Design