Segment.
Remember Who You’re Talking To
Don’t Overplan
Find A Mentor
Keep It Simple
Better Design Drives Action
Own Your Mistakes
Master Your Martech
Kill Your Darlings
Use Shorter Words
Market After The Sale
Practice Telling Stories
Every Touchpoint Matters
Know Your Competitors
Get Good At Asking Questions
Learn Something On Friday
Talk To Detractors
Have A Bias Towards Performance
Problems Are Opportunities
One Idea Per Slide
Stand-up Everyday
Learn Layouts
Automation Is Your Friend
Dominate Events
Design Matters
Use Fewer Words
Hire The Best Writer
Sit On Sales Calls
Always Test Something
Ideas Are Free
Channel Your Inner Freud
More ≠ Better
It’s Hard To Make Things Simple
Words Are Design
SEM Is Burstable
Build A Culture Of Openness
SEO Is Sustainable