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Sit On Sales Calls
Practice Telling Stories
Learn Something On Friday
Find A Mentor
Dominate Events
Market After The Sale
Automation Is Your Friend
Ideas Are Free
It’s Hard To Make Things Simple
Know Your Competitors
Own Your Mistakes
Channel Your Inner Freud
One Idea Per Slide
SEM Is Burstable
Build A Culture Of Openness
Hire The Best Writer
Keep It Simple
Talk To Detractors
Segment.
Use Shorter Words
Use Fewer Words
Words Are Design
Problems Are Opportunities
Design Matters
Better Design Drives Action
Remember Who You’re Talking To
Get Good At Asking Questions
Master Your Martech
Stand-up Everyday
Learn Layouts
Have A Bias Towards Performance
Don’t Overplan
Kill Your Darlings
SEO Is Sustainable
Every Touchpoint Matters
Always Test Something
More ≠ Better