Own Your Mistakes
Problems Are Opportunities
Learn Layouts
Remember Who You’re Talking To
Ideas Are Free
Talk To Detractors
Kill Your Darlings
SEO Is Sustainable
Better Design Drives Action
SEM Is Burstable
Practice Telling Stories
Channel Your Inner Freud
Sit On Sales Calls
Get Good At Asking Questions
More ≠ Better
Automation Is Your Friend
Master Your Martech
Keep It Simple
Know Your Competitors
Learn Something On Friday
One Idea Per Slide
Find A Mentor
Market After The Sale
Words Are Design
Use Shorter Words
Have A Bias Towards Performance
Dominate Events
Build A Culture Of Openness
Use Fewer Words
Always Test Something
Every Touchpoint Matters
It’s Hard To Make Things Simple
Stand-up Everyday
Segment.
Don’t Overplan
Design Matters
Hire The Best Writer