Market After The Sale
More ≠ Better
Always Test Something
Learn Something On Friday
Know Your Competitors
Build A Culture Of Openness
Every Touchpoint Matters
SEO Is Sustainable
Sit On Sales Calls
Dominate Events
Kill Your Darlings
Remember Who You’re Talking To
It’s Hard To Make Things Simple
Get Good At Asking Questions
One Idea Per Slide
Segment.
Find A Mentor
Channel Your Inner Freud
Don’t Overplan
Problems Are Opportunities
Master Your Martech
Talk To Detractors
Learn Layouts
Use Fewer Words
SEM Is Burstable
Practice Telling Stories
Hire The Best Writer
Automation Is Your Friend
Words Are Design
Design Matters
Have A Bias Towards Performance
Ideas Are Free
Stand-up Everyday
Own Your Mistakes
Use Shorter Words
Keep It Simple
Better Design Drives Action