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Use Fewer Words
Design Matters
Hire The Best Writer
Know Your Competitors
Market After The Sale
It’s Hard To Make Things Simple
Master Your Martech
Have A Bias Towards Performance
Channel Your Inner Freud
Talk To Detractors
Practice Telling Stories
Remember Who You’re Talking To
Get Good At Asking Questions
Build A Culture Of Openness
SEO Is Sustainable
Don’t Overplan
Always Test Something
Segment.
Own Your Mistakes
Keep It Simple
Use Shorter Words
Every Touchpoint Matters
Ideas Are Free
Better Design Drives Action
Learn Something On Friday
Automation Is Your Friend
Problems Are Opportunities
SEM Is Burstable
Find A Mentor
More ≠ Better
Words Are Design
Sit On Sales Calls
Kill Your Darlings
Dominate Events
One Idea Per Slide
Learn Layouts
Stand-up Everyday