Build A Culture Of Openness
Use Shorter Words
Design Matters
Talk To Detractors
SEO Is Sustainable
Have A Bias Towards Performance
More ≠ Better
Learn Layouts
Every Touchpoint Matters
Market After The Sale
Remember Who You’re Talking To
Find A Mentor
Better Design Drives Action
Keep It Simple
Master Your Martech
Learn Something On Friday
One Idea Per Slide
Ideas Are Free
Get Good At Asking Questions
Problems Are Opportunities
Words Are Design
Don’t Overplan
Sit On Sales Calls
Practice Telling Stories
SEM Is Burstable
Own Your Mistakes
It’s Hard To Make Things Simple
Channel Your Inner Freud
Hire The Best Writer
Automation Is Your Friend
Always Test Something
Stand-up Everyday
Kill Your Darlings
Know Your Competitors
Dominate Events
Segment.
Use Fewer Words