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Learn Layouts
Learn Something On Friday
Kill Your Darlings
Use Fewer Words
Sit On Sales Calls
One Idea Per Slide
Problems Are Opportunities
Every Touchpoint Matters
Have A Bias Towards Performance
Market After The Sale
Design Matters
Use Shorter Words
Remember Who You’re Talking To
Words Are Design
Segment.
Don’t Overplan
Hire The Best Writer
Always Test Something
Ideas Are Free
Talk To Detractors
Better Design Drives Action
It’s Hard To Make Things Simple
Own Your Mistakes
Practice Telling Stories
Keep It Simple
Find A Mentor
Channel Your Inner Freud
Dominate Events
Build A Culture Of Openness
Automation Is Your Friend
More ≠ Better
SEO Is Sustainable
SEM Is Burstable
Know Your Competitors
Stand-up Everyday
Get Good At Asking Questions
Master Your Martech