Don’t Overplan
Always Test Something
Ideas Are Free
Kill Your Darlings
Stand-up Everyday
Remember Who You’re Talking To
Build A Culture Of Openness
Every Touchpoint Matters
SEO Is Sustainable
Words Are Design
Master Your Martech
More ≠ Better
Channel Your Inner Freud
Practice Telling Stories
One Idea Per Slide
Use Shorter Words
Automation Is Your Friend
Problems Are Opportunities
It’s Hard To Make Things Simple
Segment.
Market After The Sale
Sit On Sales Calls
Learn Something On Friday
Own Your Mistakes
Dominate Events
Hire The Best Writer
Talk To Detractors
Find A Mentor
Use Fewer Words
Know Your Competitors
Learn Layouts
Design Matters
SEM Is Burstable
Better Design Drives Action
Have A Bias Towards Performance
Keep It Simple
Get Good At Asking Questions