Build A Culture Of Openness
Automation Is Your Friend
Stand-up Everyday
SEO Is Sustainable
Kill Your Darlings
Problems Are Opportunities
Know Your Competitors
It’s Hard To Make Things Simple
More ≠ Better
Own Your Mistakes
Find A Mentor
Every Touchpoint Matters
Use Shorter Words
Don’t Overplan
Words Are Design
Have A Bias Towards Performance
Remember Who You’re Talking To
Keep It Simple
Segment.
Master Your Martech
Use Fewer Words
Sit On Sales Calls
Talk To Detractors
Ideas Are Free
Learn Something On Friday
Channel Your Inner Freud
Better Design Drives Action
Hire The Best Writer
SEM Is Burstable
Always Test Something
Get Good At Asking Questions
One Idea Per Slide
Design Matters
Learn Layouts
Practice Telling Stories
Dominate Events
Market After The Sale