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Have A Bias Towards Performance
Sit On Sales Calls
Automation Is Your Friend
Use Shorter Words
SEO Is Sustainable
Know Your Competitors
Hire The Best Writer
Kill Your Darlings
Use Fewer Words
Always Test Something
Build A Culture Of Openness
Better Design Drives Action
Talk To Detractors
Channel Your Inner Freud
More ≠ Better
Design Matters
Get Good At Asking Questions
Ideas Are Free
Market After The Sale
It’s Hard To Make Things Simple
Learn Something On Friday
Dominate Events
Segment.
Problems Are Opportunities
Find A Mentor
Don’t Overplan
Practice Telling Stories
Keep It Simple
Learn Layouts
Master Your Martech
Every Touchpoint Matters
Stand-up Everyday
Words Are Design
One Idea Per Slide
Own Your Mistakes
SEM Is Burstable
Remember Who You’re Talking To