Problems Are Opportunities
Better Design Drives Action
SEM Is Burstable
Design Matters
Find A Mentor
Sit On Sales Calls
It’s Hard To Make Things Simple
Have A Bias Towards Performance
Market After The Sale
Use Fewer Words
Keep It Simple
Every Touchpoint Matters
Segment.
Master Your Martech
Hire The Best Writer
Get Good At Asking Questions
Words Are Design
Kill Your Darlings
Stand-up Everyday
Use Shorter Words
Remember Who You’re Talking To
More ≠ Better
Talk To Detractors
Always Test Something
Learn Layouts
Channel Your Inner Freud
Learn Something On Friday
Dominate Events
Build A Culture Of Openness
Know Your Competitors
Automation Is Your Friend
Ideas Are Free
SEO Is Sustainable
Don’t Overplan
One Idea Per Slide
Practice Telling Stories
Own Your Mistakes