Use Shorter Words
Market After The Sale
Segment.
One Idea Per Slide
Get Good At Asking Questions
Channel Your Inner Freud
Build A Culture Of Openness
More ≠ Better
Ideas Are Free
Design Matters
Use Fewer Words
Always Test Something
Kill Your Darlings
Automation Is Your Friend
Know Your Competitors
Every Touchpoint Matters
Problems Are Opportunities
Remember Who You’re Talking To
Words Are Design
Learn Something On Friday
Keep It Simple
Master Your Martech
Practice Telling Stories
Find A Mentor
Dominate Events
It’s Hard To Make Things Simple
Learn Layouts
Better Design Drives Action
Talk To Detractors
Sit On Sales Calls
SEM Is Burstable
Have A Bias Towards Performance
SEO Is Sustainable
Stand-up Everyday
Own Your Mistakes
Don’t Overplan
Hire The Best Writer