Always Test Something
Ideas Are Free
Problems Are Opportunities
Have A Bias Towards Performance
Stand-up Everyday
Words Are Design
Better Design Drives Action
Find A Mentor
Learn Something On Friday
Remember Who You’re Talking To
Keep It Simple
Sit On Sales Calls
More ≠ Better
Market After The Sale
Learn Layouts
Talk To Detractors
Build A Culture Of Openness
SEO Is Sustainable
Segment.
Master Your Martech
Use Fewer Words
Hire The Best Writer
Know Your Competitors
Use Shorter Words
It’s Hard To Make Things Simple
Practice Telling Stories
Every Touchpoint Matters
Channel Your Inner Freud
Kill Your Darlings
Don’t Overplan
Dominate Events
SEM Is Burstable
Own Your Mistakes
Design Matters
Get Good At Asking Questions
Automation Is Your Friend
One Idea Per Slide