Always Test Something
Don’t Overplan
Kill Your Darlings
Sit On Sales Calls
Use Fewer Words
Every Touchpoint Matters
Build A Culture Of Openness
Own Your Mistakes
Hire The Best Writer
Know Your Competitors
Have A Bias Towards Performance
One Idea Per Slide
Problems Are Opportunities
Automation Is Your Friend
Learn Something On Friday
Keep It Simple
Market After The Sale
Get Good At Asking Questions
Practice Telling Stories
Words Are Design
SEO Is Sustainable
Dominate Events
Stand-up Everyday
Design Matters
SEM Is Burstable
Segment.
Find A Mentor
Better Design Drives Action
Master Your Martech
More ≠ Better
Learn Layouts
Remember Who You’re Talking To
Talk To Detractors
Ideas Are Free
Use Shorter Words
Channel Your Inner Freud
It’s Hard To Make Things Simple