Better Design Drives Action
Learn Layouts
Design Matters
Own Your Mistakes
SEO Is Sustainable
Every Touchpoint Matters
Dominate Events
Automation Is Your Friend
More ≠ Better
Channel Your Inner Freud
Learn Something On Friday
Use Shorter Words
Words Are Design
Kill Your Darlings
Master Your Martech
Stand-up Everyday
Market After The Sale
Segment.
It’s Hard To Make Things Simple
Don’t Overplan
Use Fewer Words
Keep It Simple
SEM Is Burstable
Sit On Sales Calls
Always Test Something
Build A Culture Of Openness
Hire The Best Writer
Know Your Competitors
Find A Mentor
Ideas Are Free
One Idea Per Slide
Remember Who You’re Talking To
Problems Are Opportunities
Have A Bias Towards Performance
Get Good At Asking Questions
Practice Telling Stories
Talk To Detractors