Practice Telling Stories
Master Your Martech
Kill Your Darlings
Use Fewer Words
Problems Are Opportunities
Automation Is Your Friend
Market After The Sale
Stand-up Everyday
Build A Culture Of Openness
Always Test Something
Remember Who You’re Talking To
Don’t Overplan
Segment.
It’s Hard To Make Things Simple
Talk To Detractors
Dominate Events
Learn Layouts
Hire The Best Writer
Ideas Are Free
One Idea Per Slide
Words Are Design
More ≠ Better
Design Matters
SEO Is Sustainable
Have A Bias Towards Performance
SEM Is Burstable
Find A Mentor
Own Your Mistakes
Every Touchpoint Matters
Learn Something On Friday
Know Your Competitors
Sit On Sales Calls
Get Good At Asking Questions
Use Shorter Words
Better Design Drives Action
Keep It Simple
Channel Your Inner Freud