Learn Something On Friday
Every Touchpoint Matters
Know Your Competitors
Market After The Sale
Keep It Simple
Have A Bias Towards Performance
Hire The Best Writer
SEO Is Sustainable
Talk To Detractors
More ≠ Better
Dominate Events
Stand-up Everyday
Channel Your Inner Freud
Automation Is Your Friend
Always Test Something
Kill Your Darlings
Ideas Are Free
It’s Hard To Make Things Simple
Get Good At Asking Questions
Problems Are Opportunities
Learn Layouts
Design Matters
Sit On Sales Calls
Words Are Design
Build A Culture Of Openness
Use Shorter Words
Segment.
Don’t Overplan
SEM Is Burstable
Better Design Drives Action
Use Fewer Words
One Idea Per Slide
Own Your Mistakes
Master Your Martech
Remember Who You’re Talking To
Practice Telling Stories
Find A Mentor