Remember Who You’re Talking To
Talk To Detractors
Design Matters
Dominate Events
Kill Your Darlings
Words Are Design
Segment.
It’s Hard To Make Things Simple
Own Your Mistakes
Ideas Are Free
Use Fewer Words
Find A Mentor
SEM Is Burstable
Every Touchpoint Matters
Channel Your Inner Freud
Stand-up Everyday
One Idea Per Slide
SEO Is Sustainable
Learn Something On Friday
Don’t Overplan
Problems Are Opportunities
Market After The Sale
Build A Culture Of Openness
Master Your Martech
Keep It Simple
More ≠ Better
Always Test Something
Practice Telling Stories
Use Shorter Words
Hire The Best Writer
Have A Bias Towards Performance
Get Good At Asking Questions
Learn Layouts
Know Your Competitors
Better Design Drives Action
Sit On Sales Calls
Automation Is Your Friend