Sit On Sales Calls
Practice Telling Stories
Channel Your Inner Freud
Talk To Detractors
Use Shorter Words
Keep It Simple
Have A Bias Towards Performance
Learn Layouts
Build A Culture Of Openness
More ≠ Better
Get Good At Asking Questions
Own Your Mistakes
SEO Is Sustainable
Every Touchpoint Matters
Design Matters
Segment.
Find A Mentor
Stand-up Everyday
Remember Who You’re Talking To
Words Are Design
One Idea Per Slide
Automation Is Your Friend
Market After The Sale
It’s Hard To Make Things Simple
Always Test Something
Learn Something On Friday
Kill Your Darlings
SEM Is Burstable
Don’t Overplan
Hire The Best Writer
Better Design Drives Action
Know Your Competitors
Dominate Events
Use Fewer Words
Ideas Are Free
Master Your Martech
Problems Are Opportunities