Build A Culture Of Openness
Master Your Martech
Market After The Sale
SEM Is Burstable
One Idea Per Slide
Design Matters
Segment.
Hire The Best Writer
Stand-up Everyday
Every Touchpoint Matters
Better Design Drives Action
Words Are Design
More ≠ Better
Keep It Simple
Use Shorter Words
Sit On Sales Calls
Automation Is Your Friend
It’s Hard To Make Things Simple
Kill Your Darlings
Get Good At Asking Questions
Remember Who You’re Talking To
Learn Layouts
Problems Are Opportunities
Find A Mentor
Own Your Mistakes
Ideas Are Free
Always Test Something
Don’t Overplan
Practice Telling Stories
SEO Is Sustainable
Dominate Events
Talk To Detractors
Learn Something On Friday
Have A Bias Towards Performance
Know Your Competitors
Use Fewer Words
Channel Your Inner Freud