Don’t Overplan
Use Shorter Words
It’s Hard To Make Things Simple
Kill Your Darlings
Learn Layouts
Build A Culture Of Openness
SEO Is Sustainable
Channel Your Inner Freud
Find A Mentor
Every Touchpoint Matters
Know Your Competitors
Design Matters
Use Fewer Words
Keep It Simple
Stand-up Everyday
SEM Is Burstable
Sit On Sales Calls
Remember Who You’re Talking To
Practice Telling Stories
Automation Is Your Friend
Always Test Something
Better Design Drives Action
Have A Bias Towards Performance
Dominate Events
Talk To Detractors
Ideas Are Free
Words Are Design
Learn Something On Friday
Get Good At Asking Questions
Segment.
Own Your Mistakes
One Idea Per Slide
Market After The Sale
Hire The Best Writer
Problems Are Opportunities
Master Your Martech
More ≠ Better