Keep It Simple
Have A Bias Towards Performance
Know Your Competitors
Kill Your Darlings
Every Touchpoint Matters
Talk To Detractors
SEO Is Sustainable
One Idea Per Slide
Automation Is Your Friend
Always Test Something
SEM Is Burstable
Don’t Overplan
Words Are Design
Sit On Sales Calls
Segment.
Learn Layouts
Use Fewer Words
Master Your Martech
Build A Culture Of Openness
Stand-up Everyday
Channel Your Inner Freud
Remember Who You’re Talking To
Find A Mentor
Use Shorter Words
Design Matters
Hire The Best Writer
Practice Telling Stories
It’s Hard To Make Things Simple
Get Good At Asking Questions
Better Design Drives Action
Dominate Events
Own Your Mistakes
Problems Are Opportunities
Ideas Are Free
More ≠ Better
Learn Something On Friday
Market After The Sale