It’s Hard To Make Things Simple
Own Your Mistakes
Keep It Simple
Sit On Sales Calls
Build A Culture Of Openness
Hire The Best Writer
SEM Is Burstable
Learn Something On Friday
Find A Mentor
Segment.
Talk To Detractors
Every Touchpoint Matters
Better Design Drives Action
Learn Layouts
Don’t Overplan
Words Are Design
Remember Who You’re Talking To
Dominate Events
Stand-up Everyday
Practice Telling Stories
Always Test Something
Master Your Martech
Use Fewer Words
Get Good At Asking Questions
Problems Are Opportunities
Ideas Are Free
Kill Your Darlings
Design Matters
Have A Bias Towards Performance
Use Shorter Words
One Idea Per Slide
Automation Is Your Friend
Channel Your Inner Freud
Market After The Sale
More ≠ Better
Know Your Competitors
SEO Is Sustainable