Practice Telling Stories
Don’t Overplan
Problems Are Opportunities
Every Touchpoint Matters
Talk To Detractors
Sit On Sales Calls
Remember Who You’re Talking To
Dominate Events
Keep It Simple
Automation Is Your Friend
Words Are Design
Learn Layouts
Stand-up Everyday
Build A Culture Of Openness
Kill Your Darlings
Market After The Sale
One Idea Per Slide
Hire The Best Writer
Segment.
Better Design Drives Action
SEM Is Burstable
Ideas Are Free
Own Your Mistakes
Use Shorter Words
Learn Something On Friday
SEO Is Sustainable
Design Matters
Always Test Something
Have A Bias Towards Performance
Know Your Competitors
It’s Hard To Make Things Simple
Master Your Martech
Find A Mentor
Get Good At Asking Questions
Use Fewer Words
More ≠ Better
Channel Your Inner Freud