Use Fewer Words
Get Good At Asking Questions
Always Test Something
Automation Is Your Friend
Find A Mentor
Keep It Simple
SEM Is Burstable
Own Your Mistakes
SEO Is Sustainable
Market After The Sale
Learn Something On Friday
Design Matters
Practice Telling Stories
Ideas Are Free
Build A Culture Of Openness
Know Your Competitors
Dominate Events
Master Your Martech
It’s Hard To Make Things Simple
More ≠ Better
Kill Your Darlings
Problems Are Opportunities
Don’t Overplan
Better Design Drives Action
Use Shorter Words
One Idea Per Slide
Remember Who You’re Talking To
Words Are Design
Hire The Best Writer
Have A Bias Towards Performance
Segment.
Stand-up Everyday
Channel Your Inner Freud
Sit On Sales Calls
Every Touchpoint Matters
Learn Layouts
Talk To Detractors