Words Are Design
Use Shorter Words
Build A Culture Of Openness
Sit On Sales Calls
Automation Is Your Friend
Remember Who You’re Talking To
It’s Hard To Make Things Simple
Learn Layouts
Keep It Simple
Have A Bias Towards Performance
Master Your Martech
One Idea Per Slide
Channel Your Inner Freud
Better Design Drives Action
Problems Are Opportunities
Market After The Sale
Own Your Mistakes
Always Test Something
Practice Telling Stories
Design Matters
SEM Is Burstable
Dominate Events
Kill Your Darlings
Segment.
Hire The Best Writer
More ≠ Better
Find A Mentor
Get Good At Asking Questions
SEO Is Sustainable
Talk To Detractors
Don’t Overplan
Learn Something On Friday
Use Fewer Words
Ideas Are Free
Stand-up Everyday
Every Touchpoint Matters
Know Your Competitors