Channel Your Inner Freud
Have A Bias Towards Performance
Dominate Events
Stand-up Everyday
Learn Layouts
Automation Is Your Friend
Use Shorter Words
Better Design Drives Action
Own Your Mistakes
Don’t Overplan
It’s Hard To Make Things Simple
Know Your Competitors
Market After The Sale
Every Touchpoint Matters
Ideas Are Free
Problems Are Opportunities
Segment.
Learn Something On Friday
Design Matters
Kill Your Darlings
Master Your Martech
Practice Telling Stories
One Idea Per Slide
Sit On Sales Calls
Keep It Simple
SEO Is Sustainable
Words Are Design
More ≠ Better
Use Fewer Words
Remember Who You’re Talking To
Hire The Best Writer
SEM Is Burstable
Talk To Detractors
Build A Culture Of Openness
Get Good At Asking Questions
Always Test Something
Find A Mentor