Talk To Detractors
Know Your Competitors
SEO Is Sustainable
Segment.
Problems Are Opportunities
More ≠ Better
Channel Your Inner Freud
Automation Is Your Friend
Words Are Design
Kill Your Darlings
Keep It Simple
Market After The Sale
It’s Hard To Make Things Simple
Use Fewer Words
Don’t Overplan
Design Matters
Hire The Best Writer
Remember Who You’re Talking To
One Idea Per Slide
Have A Bias Towards Performance
Sit On Sales Calls
SEM Is Burstable
Always Test Something
Get Good At Asking Questions
Better Design Drives Action
Dominate Events
Every Touchpoint Matters
Practice Telling Stories
Ideas Are Free
Use Shorter Words
Master Your Martech
Stand-up Everyday
Find A Mentor
Learn Something On Friday
Own Your Mistakes
Build A Culture Of Openness
Learn Layouts