Market After The Sale
SEM Is Burstable
Always Test Something
Automation Is Your Friend
It’s Hard To Make Things Simple
Channel Your Inner Freud
Better Design Drives Action
Own Your Mistakes
Practice Telling Stories
Learn Layouts
Build A Culture Of Openness
More ≠ Better
Find A Mentor
Words Are Design
Have A Bias Towards Performance
Sit On Sales Calls
Kill Your Darlings
Keep It Simple
Know Your Competitors
Learn Something On Friday
Don’t Overplan
Every Touchpoint Matters
Segment.
Hire The Best Writer
Talk To Detractors
Get Good At Asking Questions
Master Your Martech
Use Shorter Words
Problems Are Opportunities
SEO Is Sustainable
Remember Who You’re Talking To
One Idea Per Slide
Design Matters
Stand-up Everyday
Ideas Are Free
Use Fewer Words
Dominate Events