Market After The Sale
Own Your Mistakes
Kill Your Darlings
Problems Are Opportunities
It’s Hard To Make Things Simple
Get Good At Asking Questions
Words Are Design
Learn Layouts
One Idea Per Slide
Hire The Best Writer
More ≠ Better
Channel Your Inner Freud
Know Your Competitors
Learn Something On Friday
Keep It Simple
Have A Bias Towards Performance
Use Shorter Words
Remember Who You’re Talking To
Always Test Something
SEO Is Sustainable
Ideas Are Free
Find A Mentor
Sit On Sales Calls
Stand-up Everyday
Don’t Overplan
Build A Culture Of Openness
Design Matters
Automation Is Your Friend
Master Your Martech
Segment.
Every Touchpoint Matters
Better Design Drives Action
Practice Telling Stories
Use Fewer Words
Dominate Events
SEM Is Burstable
Talk To Detractors