Use Shorter Words
One Idea Per Slide
Learn Something On Friday
Remember Who You’re Talking To
Learn Layouts
More ≠ Better
Get Good At Asking Questions
Don’t Overplan
It’s Hard To Make Things Simple
Hire The Best Writer
Design Matters
Find A Mentor
Practice Telling Stories
Kill Your Darlings
Every Touchpoint Matters
Stand-up Everyday
Own Your Mistakes
Always Test Something
Market After The Sale
SEO Is Sustainable
Segment.
Build A Culture Of Openness
Master Your Martech
Keep It Simple
Channel Your Inner Freud
Have A Bias Towards Performance
Know Your Competitors
Sit On Sales Calls
Better Design Drives Action
Use Fewer Words
Problems Are Opportunities
Dominate Events
SEM Is Burstable
Automation Is Your Friend
Ideas Are Free
Words Are Design
Talk To Detractors