Stand-up Everyday
Use Shorter Words
Ideas Are Free
Dominate Events
Use Fewer Words
It’s Hard To Make Things Simple
Practice Telling Stories
SEM Is Burstable
Market After The Sale
Build A Culture Of Openness
Remember Who You’re Talking To
Talk To Detractors
Get Good At Asking Questions
Segment.
Design Matters
Learn Something On Friday
Better Design Drives Action
One Idea Per Slide
Kill Your Darlings
SEO Is Sustainable
Every Touchpoint Matters
Know Your Competitors
Automation Is Your Friend
Words Are Design
Keep It Simple
Problems Are Opportunities
Always Test Something
Find A Mentor
Have A Bias Towards Performance
More ≠ Better
Learn Layouts
Sit On Sales Calls
Hire The Best Writer
Own Your Mistakes
Master Your Martech
Don’t Overplan
Channel Your Inner Freud