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Stand-up Everyday
Hire The Best Writer
Every Touchpoint Matters
Words Are Design
Always Test Something
Don’t Overplan
Get Good At Asking Questions
Use Fewer Words
Sit On Sales Calls
It’s Hard To Make Things Simple
Design Matters
Learn Something On Friday
Keep It Simple
Better Design Drives Action
Have A Bias Towards Performance
Find A Mentor
Ideas Are Free
Dominate Events
Market After The Sale
Master Your Martech
Know Your Competitors
Channel Your Inner Freud
One Idea Per Slide
Learn Layouts
Segment.
Problems Are Opportunities
Build A Culture Of Openness
Talk To Detractors
SEM Is Burstable
SEO Is Sustainable
Automation Is Your Friend
Use Shorter Words
Remember Who You’re Talking To
Kill Your Darlings
More ≠ Better
Practice Telling Stories
Own Your Mistakes