Own Your Mistakes
Find A Mentor
Learn Something On Friday
Have A Bias Towards Performance
Problems Are Opportunities
SEO Is Sustainable
Words Are Design
Dominate Events
More ≠ Better
Stand-up Everyday
Use Fewer Words
Design Matters
Practice Telling Stories
Sit On Sales Calls
Build A Culture Of Openness
It’s Hard To Make Things Simple
Segment.
Better Design Drives Action
Hire The Best Writer
Kill Your Darlings
Learn Layouts
Remember Who You’re Talking To
Always Test Something
Every Touchpoint Matters
SEM Is Burstable
Know Your Competitors
Don’t Overplan
Use Shorter Words
Market After The Sale
Master Your Martech
Keep It Simple
Talk To Detractors
Channel Your Inner Freud
Ideas Are Free
Get Good At Asking Questions
One Idea Per Slide
Automation Is Your Friend