Words Are Design
Don’t Overplan
SEO Is Sustainable
Ideas Are Free
One Idea Per Slide
Hire The Best Writer
Get Good At Asking Questions
Channel Your Inner Freud
Have A Bias Towards Performance
Keep It Simple
Practice Telling Stories
Automation Is Your Friend
Dominate Events
Use Shorter Words
SEM Is Burstable
It’s Hard To Make Things Simple
Master Your Martech
Own Your Mistakes
Market After The Sale
Problems Are Opportunities
Find A Mentor
Learn Something On Friday
Kill Your Darlings
More ≠ Better
Always Test Something
Design Matters
Build A Culture Of Openness
Stand-up Everyday
Remember Who You’re Talking To
Every Touchpoint Matters
Segment.
Use Fewer Words
Sit On Sales Calls
Learn Layouts
Know Your Competitors
Talk To Detractors
Better Design Drives Action