Build A Culture Of Openness
Market After The Sale
Words Are Design
Ideas Are Free
Stand-up Everyday
Always Test Something
Own Your Mistakes
Automation Is Your Friend
Find A Mentor
Every Touchpoint Matters
Know Your Competitors
Use Fewer Words
Learn Something On Friday
Hire The Best Writer
It’s Hard To Make Things Simple
SEO Is Sustainable
Kill Your Darlings
Segment.
Better Design Drives Action
Get Good At Asking Questions
Keep It Simple
Practice Telling Stories
Remember Who You’re Talking To
Channel Your Inner Freud
Dominate Events
Master Your Martech
Design Matters
Have A Bias Towards Performance
More ≠ Better
Sit On Sales Calls
Don’t Overplan
Learn Layouts
One Idea Per Slide
Use Shorter Words
Problems Are Opportunities
SEM Is Burstable
Talk To Detractors