Better Design Drives Action
More ≠ Better
Always Test Something
Have A Bias Towards Performance
Talk To Detractors
Ideas Are Free
Use Shorter Words
Learn Layouts
Kill Your Darlings
Channel Your Inner Freud
Practice Telling Stories
Get Good At Asking Questions
Learn Something On Friday
Hire The Best Writer
Market After The Sale
Problems Are Opportunities
Sit On Sales Calls
Segment.
Automation Is Your Friend
Master Your Martech
Keep It Simple
SEO Is Sustainable
SEM Is Burstable
Remember Who You’re Talking To
Know Your Competitors
Dominate Events
It’s Hard To Make Things Simple
Don’t Overplan
Own Your Mistakes
Words Are Design
One Idea Per Slide
Every Touchpoint Matters
Stand-up Everyday
Design Matters
Use Fewer Words
Build A Culture Of Openness
Find A Mentor