Use Shorter Words
Master Your Martech
Learn Layouts
Know Your Competitors
Words Are Design
One Idea Per Slide
Dominate Events
Every Touchpoint Matters
Talk To Detractors
Segment.
Use Fewer Words
Stand-up Everyday
Get Good At Asking Questions
Always Test Something
Own Your Mistakes
Ideas Are Free
It’s Hard To Make Things Simple
Sit On Sales Calls
SEO Is Sustainable
Learn Something On Friday
Remember Who You’re Talking To
Automation Is Your Friend
Build A Culture Of Openness
Hire The Best Writer
More ≠ Better
Market After The Sale
Channel Your Inner Freud
Have A Bias Towards Performance
SEM Is Burstable
Kill Your Darlings
Better Design Drives Action
Keep It Simple
Don’t Overplan
Problems Are Opportunities
Design Matters
Find A Mentor
Practice Telling Stories