Build A Culture Of Openness
One Idea Per Slide
It’s Hard To Make Things Simple
Find A Mentor
Channel Your Inner Freud
Better Design Drives Action
Practice Telling Stories
Stand-up Everyday
Have A Bias Towards Performance
Own Your Mistakes
Use Shorter Words
Remember Who You’re Talking To
Kill Your Darlings
Design Matters
Segment.
SEO Is Sustainable
Get Good At Asking Questions
Learn Layouts
Hire The Best Writer
Talk To Detractors
Ideas Are Free
Keep It Simple
Dominate Events
Problems Are Opportunities
Market After The Sale
Words Are Design
Master Your Martech
Always Test Something
Don’t Overplan
Sit On Sales Calls
SEM Is Burstable
Learn Something On Friday
Use Fewer Words
Know Your Competitors
Every Touchpoint Matters
Automation Is Your Friend
More ≠ Better