Market After The Sale
One Idea Per Slide
Segment.
Always Test Something
Automation Is Your Friend
More ≠ Better
Learn Layouts
Words Are Design
Design Matters
Know Your Competitors
Find A Mentor
Talk To Detractors
Problems Are Opportunities
Master Your Martech
Kill Your Darlings
Every Touchpoint Matters
Use Fewer Words
Sit On Sales Calls
Own Your Mistakes
It’s Hard To Make Things Simple
Keep It Simple
Better Design Drives Action
Practice Telling Stories
Learn Something On Friday
Have A Bias Towards Performance
Use Shorter Words
Get Good At Asking Questions
Dominate Events
Stand-up Everyday
Ideas Are Free
Build A Culture Of Openness
SEM Is Burstable
Channel Your Inner Freud
SEO Is Sustainable
Remember Who You’re Talking To
Don’t Overplan
Hire The Best Writer