Automation Is Your Friend
Always Test Something
Use Fewer Words
Use Shorter Words
Sit On Sales Calls
Master Your Martech
Problems Are Opportunities
Kill Your Darlings
Learn Something On Friday
Own Your Mistakes
Hire The Best Writer
Don’t Overplan
SEM Is Burstable
Practice Telling Stories
SEO Is Sustainable
More ≠ Better
It’s Hard To Make Things Simple
Know Your Competitors
Remember Who You’re Talking To
Channel Your Inner Freud
One Idea Per Slide
Talk To Detractors
Build A Culture Of Openness
Dominate Events
Design Matters
Ideas Are Free
Market After The Sale
Stand-up Everyday
Words Are Design
Better Design Drives Action
Learn Layouts
Have A Bias Towards Performance
Get Good At Asking Questions
Segment.
Find A Mentor
Every Touchpoint Matters
Keep It Simple