Practice Telling Stories
Stand-up Everyday
Sit On Sales Calls
Find A Mentor
It’s Hard To Make Things Simple
Own Your Mistakes
Build A Culture Of Openness
SEM Is Burstable
Use Shorter Words
Know Your Competitors
Get Good At Asking Questions
More ≠ Better
Learn Layouts
Problems Are Opportunities
SEO Is Sustainable
Ideas Are Free
Talk To Detractors
Kill Your Darlings
Automation Is Your Friend
One Idea Per Slide
Learn Something On Friday
Use Fewer Words
Better Design Drives Action
Market After The Sale
Words Are Design
Channel Your Inner Freud
Always Test Something
Don’t Overplan
Segment.
Design Matters
Remember Who You’re Talking To
Hire The Best Writer
Every Touchpoint Matters
Dominate Events
Keep It Simple
Have A Bias Towards Performance
Master Your Martech