Don’t Overplan
Segment.
SEM Is Burstable
SEO Is Sustainable
Get Good At Asking Questions
Find A Mentor
Dominate Events
Keep It Simple
More ≠ Better
Better Design Drives Action
Automation Is Your Friend
Hire The Best Writer
Market After The Sale
Sit On Sales Calls
Own Your Mistakes
Design Matters
Have A Bias Towards Performance
It’s Hard To Make Things Simple
Ideas Are Free
Use Shorter Words
Practice Telling Stories
Channel Your Inner Freud
Use Fewer Words
Master Your Martech
Talk To Detractors
Stand-up Everyday
Kill Your Darlings
Learn Something On Friday
One Idea Per Slide
Learn Layouts
Problems Are Opportunities
Remember Who You’re Talking To
Every Touchpoint Matters
Build A Culture Of Openness
Always Test Something
Words Are Design
Know Your Competitors