Ideas Are Free
Words Are Design
Have A Bias Towards Performance
Market After The Sale
Get Good At Asking Questions
Better Design Drives Action
Practice Telling Stories
Remember Who You’re Talking To
Master Your Martech
Hire The Best Writer
Segment.
Automation Is Your Friend
Design Matters
One Idea Per Slide
Sit On Sales Calls
Know Your Competitors
More ≠ Better
Own Your Mistakes
Find A Mentor
Channel Your Inner Freud
Use Shorter Words
Stand-up Everyday
Build A Culture Of Openness
Talk To Detractors
Learn Something On Friday
Keep It Simple
Dominate Events
SEO Is Sustainable
Use Fewer Words
Always Test Something
It’s Hard To Make Things Simple
Problems Are Opportunities
SEM Is Burstable
Don’t Overplan
Kill Your Darlings
Learn Layouts
Every Touchpoint Matters