Keep It Simple
SEM Is Burstable
Remember Who You’re Talking To
Have A Bias Towards Performance
Market After The Sale
Automation Is Your Friend
Practice Telling Stories
Don’t Overplan
Better Design Drives Action
More ≠ Better
Own Your Mistakes
Channel Your Inner Freud
Master Your Martech
SEO Is Sustainable
Segment.
Learn Layouts
Talk To Detractors
Always Test Something
Use Shorter Words
Kill Your Darlings
It’s Hard To Make Things Simple
Design Matters
Ideas Are Free
Dominate Events
Problems Are Opportunities
Find A Mentor
Use Fewer Words
One Idea Per Slide
Know Your Competitors
Stand-up Everyday
Get Good At Asking Questions
Sit On Sales Calls
Hire The Best Writer
Every Touchpoint Matters
Build A Culture Of Openness
Words Are Design
Learn Something On Friday