Kill Your Darlings
Master Your Martech
Segment.
Stand-up Everyday
Get Good At Asking Questions
More ≠ Better
Use Shorter Words
Automation Is Your Friend
SEM Is Burstable
Sit On Sales Calls
Don’t Overplan
One Idea Per Slide
It’s Hard To Make Things Simple
Remember Who You’re Talking To
Dominate Events
Talk To Detractors
SEO Is Sustainable
Ideas Are Free
Keep It Simple
Practice Telling Stories
Hire The Best Writer
Learn Something On Friday
Channel Your Inner Freud
Use Fewer Words
Every Touchpoint Matters
Own Your Mistakes
Have A Bias Towards Performance
Better Design Drives Action
Problems Are Opportunities
Market After The Sale
Always Test Something
Words Are Design
Find A Mentor
Design Matters
Build A Culture Of Openness
Learn Layouts
Know Your Competitors