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It’s Hard To Make Things Simple
Ideas Are Free
Use Fewer Words
Channel Your Inner Freud
Remember Who You’re Talking To
Don’t Overplan
Better Design Drives Action
Automation Is Your Friend
Learn Something On Friday
SEO Is Sustainable
Sit On Sales Calls
Own Your Mistakes
Keep It Simple
Stand-up Everyday
Segment.
Dominate Events
Find A Mentor
Always Test Something
Know Your Competitors
Design Matters
Talk To Detractors
Words Are Design
Get Good At Asking Questions
Kill Your Darlings
Problems Are Opportunities
Practice Telling Stories
Use Shorter Words
One Idea Per Slide
Have A Bias Towards Performance
Market After The Sale
Master Your Martech
Hire The Best Writer
Build A Culture Of Openness
SEM Is Burstable
Learn Layouts
Every Touchpoint Matters
More ≠ Better