Kill Your Darlings
Get Good At Asking Questions
Know Your Competitors
Own Your Mistakes
Practice Telling Stories
Learn Layouts
Keep It Simple
Better Design Drives Action
Use Shorter Words
Channel Your Inner Freud
Ideas Are Free
Words Are Design
Sit On Sales Calls
Dominate Events
SEM Is Burstable
Always Test Something
Problems Are Opportunities
Find A Mentor
Hire The Best Writer
Market After The Sale
It’s Hard To Make Things Simple
More ≠ Better
Learn Something On Friday
Remember Who You’re Talking To
Stand-up Everyday
Master Your Martech
Automation Is Your Friend
SEO Is Sustainable
Every Touchpoint Matters
Don’t Overplan
Build A Culture Of Openness
Talk To Detractors
One Idea Per Slide
Design Matters
Segment.
Use Fewer Words
Have A Bias Towards Performance