Talk To Detractors
Stand-up Everyday
Learn Layouts
Use Shorter Words
Find A Mentor
Always Test Something
Every Touchpoint Matters
More ≠ Better
Practice Telling Stories
Channel Your Inner Freud
SEM Is Burstable
Get Good At Asking Questions
Problems Are Opportunities
Remember Who You’re Talking To
Use Fewer Words
Kill Your Darlings
Words Are Design
Own Your Mistakes
Keep It Simple
Hire The Best Writer
Build A Culture Of Openness
Market After The Sale
Learn Something On Friday
Automation Is Your Friend
Segment.
One Idea Per Slide
Don’t Overplan
Master Your Martech
Have A Bias Towards Performance
Better Design Drives Action
Know Your Competitors
It’s Hard To Make Things Simple
Design Matters
SEO Is Sustainable
Dominate Events
Sit On Sales Calls