Segment.
Sit On Sales Calls
Design Matters
Ideas Are Free
Master Your Martech
Find A Mentor
Dominate Events
Build A Culture Of Openness
Talk To Detractors
Market After The Sale
Hire The Best Writer
SEM Is Burstable
Use Shorter Words
Stand-up Everyday
Keep It Simple
Learn Something On Friday
Better Design Drives Action
It’s Hard To Make Things Simple
SEO Is Sustainable
Always Test Something
One Idea Per Slide
Know Your Competitors
Automation Is Your Friend
Use Fewer Words
Words Are Design
Problems Are Opportunities
More ≠ Better
Every Touchpoint Matters
Practice Telling Stories
Learn Layouts
Channel Your Inner Freud
Remember Who You’re Talking To
Own Your Mistakes
Get Good At Asking Questions
Kill Your Darlings
Have A Bias Towards Performance
Don’t Overplan