Have A Bias Towards Performance
Learn Something On Friday
Every Touchpoint Matters
Master Your Martech
Ideas Are Free
Always Test Something
Get Good At Asking Questions
Own Your Mistakes
Market After The Sale
Keep It Simple
Segment.
Find A Mentor
Automation Is Your Friend
Learn Layouts
It’s Hard To Make Things Simple
Build A Culture Of Openness
Dominate Events
Problems Are Opportunities
More ≠ Better
Channel Your Inner Freud
Kill Your Darlings
SEO Is Sustainable
Words Are Design
SEM Is Burstable
Use Shorter Words
Know Your Competitors
Stand-up Everyday
Hire The Best Writer
Design Matters
Don’t Overplan
Sit On Sales Calls
Talk To Detractors
Remember Who You’re Talking To
One Idea Per Slide
Practice Telling Stories
Better Design Drives Action
Use Fewer Words