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Learn Something On Friday
Sit On Sales Calls
Dominate Events
Words Are Design
Ideas Are Free
Remember Who You’re Talking To
Problems Are Opportunities
Every Touchpoint Matters
One Idea Per Slide
Build A Culture Of Openness
Have A Bias Towards Performance
Market After The Sale
Use Shorter Words
Better Design Drives Action
Hire The Best Writer
SEM Is Burstable
Always Test Something
More ≠ Better
Get Good At Asking Questions
Know Your Competitors
Practice Telling Stories
Kill Your Darlings
Own Your Mistakes
Use Fewer Words
Talk To Detractors
Learn Layouts
Find A Mentor
Keep It Simple
Stand-up Everyday
Automation Is Your Friend
Design Matters
It’s Hard To Make Things Simple
Master Your Martech
Segment.
Don’t Overplan
Channel Your Inner Freud
SEO Is Sustainable