Sit On Sales Calls
It’s Hard To Make Things Simple
Build A Culture Of Openness
Use Shorter Words
Kill Your Darlings
Always Test Something
Remember Who You’re Talking To
Stand-up Everyday
Words Are Design
Channel Your Inner Freud
Design Matters
Find A Mentor
Know Your Competitors
Ideas Are Free
Use Fewer Words
Master Your Martech
Don’t Overplan
Have A Bias Towards Performance
Better Design Drives Action
Every Touchpoint Matters
More ≠ Better
Keep It Simple
Own Your Mistakes
Automation Is Your Friend
Learn Something On Friday
SEM Is Burstable
Problems Are Opportunities
Market After The Sale
Segment.
Hire The Best Writer
Get Good At Asking Questions
Practice Telling Stories
SEO Is Sustainable
Talk To Detractors
Learn Layouts
Dominate Events
One Idea Per Slide