Ideas Are Free
Use Fewer Words
Every Touchpoint Matters
Hire The Best Writer
Keep It Simple
Own Your Mistakes
SEM Is Burstable
One Idea Per Slide
Practice Telling Stories
Channel Your Inner Freud
Design Matters
Kill Your Darlings
Learn Something On Friday
Problems Are Opportunities
Master Your Martech
Market After The Sale
Stand-up Everyday
Have A Bias Towards Performance
It’s Hard To Make Things Simple
Dominate Events
Know Your Competitors
Sit On Sales Calls
Automation Is Your Friend
Always Test Something
SEO Is Sustainable
Better Design Drives Action
Talk To Detractors
Build A Culture Of Openness
Use Shorter Words
Find A Mentor
Words Are Design
More ≠ Better
Segment.
Learn Layouts
Don’t Overplan
Get Good At Asking Questions
Remember Who You’re Talking To