Always Test Something
Find A Mentor
SEO Is Sustainable
Talk To Detractors
Learn Something On Friday
Ideas Are Free
Design Matters
Market After The Sale
Words Are Design
It’s Hard To Make Things Simple
SEM Is Burstable
Hire The Best Writer
Automation Is Your Friend
Use Shorter Words
Build A Culture Of Openness
Don’t Overplan
Kill Your Darlings
Stand-up Everyday
Have A Bias Towards Performance
Use Fewer Words
Segment.
Get Good At Asking Questions
Every Touchpoint Matters
Master Your Martech
Problems Are Opportunities
Know Your Competitors
Learn Layouts
Channel Your Inner Freud
More ≠ Better
Sit On Sales Calls
Better Design Drives Action
One Idea Per Slide
Dominate Events
Practice Telling Stories
Own Your Mistakes
Keep It Simple
Remember Who You’re Talking To