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Casual Marketing Thoughts

Practice Telling Stories
Channel Your Inner Freud
Find A Mentor
Sit On Sales Calls
Always Test Something
SEM Is Burstable
Better Design Drives Action
Don’t Overplan
Stand-up Everyday
Ideas Are Free
Problems Are Opportunities
Hire The Best Writer
Segment.
Use Shorter Words
Every Touchpoint Matters
Dominate Events
Market After The Sale
Have A Bias Towards Performance
Automation Is Your Friend
Kill Your Darlings
Talk To Detractors
Learn Something On Friday
One Idea Per Slide
Words Are Design
Build A Culture Of Openness
It’s Hard To Make Things Simple
Keep It Simple
More ≠ Better
Learn Layouts
Design Matters
SEO Is Sustainable
Own Your Mistakes
Remember Who You’re Talking To
Use Fewer Words
Know Your Competitors
Master Your Martech
Get Good At Asking Questions
Punchy thoughts from 2 decades in the marketing trenches.