Every Touchpoint Matters
Hire The Best Writer
Dominate Events
SEM Is Burstable
Master Your Martech
Design Matters
Learn Something On Friday
SEO Is Sustainable
Better Design Drives Action
Use Shorter Words
Segment.
Practice Telling Stories
Don’t Overplan
Problems Are Opportunities
Use Fewer Words
Learn Layouts
Stand-up Everyday
Remember Who You’re Talking To
Sit On Sales Calls
Get Good At Asking Questions
Know Your Competitors
Market After The Sale
Build A Culture Of Openness
Kill Your Darlings
Own Your Mistakes
More ≠ Better
Always Test Something
Ideas Are Free
Find A Mentor
It’s Hard To Make Things Simple
Automation Is Your Friend
Words Are Design
Have A Bias Towards Performance
Channel Your Inner Freud
One Idea Per Slide
Keep It Simple
Talk To Detractors