Find A Mentor
Keep It Simple
Practice Telling Stories
Have A Bias Towards Performance
Own Your Mistakes
Ideas Are Free
Learn Layouts
Automation Is Your Friend
SEM Is Burstable
Use Fewer Words
One Idea Per Slide
Design Matters
Segment.
Use Shorter Words
Build A Culture Of Openness
Better Design Drives Action
Sit On Sales Calls
SEO Is Sustainable
Every Touchpoint Matters
Master Your Martech
Dominate Events
Kill Your Darlings
More ≠ Better
Get Good At Asking Questions
Market After The Sale
Learn Something On Friday
Talk To Detractors
Hire The Best Writer
Know Your Competitors
Channel Your Inner Freud
Don’t Overplan
Stand-up Everyday
It’s Hard To Make Things Simple
Remember Who You’re Talking To
Words Are Design
Always Test Something
Problems Are Opportunities