Get Good At Asking Questions
Learn Something On Friday
Always Test Something
Sit On Sales Calls
Better Design Drives Action
Own Your Mistakes
Remember Who You’re Talking To
Channel Your Inner Freud
Every Touchpoint Matters
Problems Are Opportunities
Know Your Competitors
Hire The Best Writer
Kill Your Darlings
Build A Culture Of Openness
Design Matters
Find A Mentor
Stand-up Everyday
Learn Layouts
Market After The Sale
Keep It Simple
SEO Is Sustainable
Segment.
Automation Is Your Friend
Practice Telling Stories
Master Your Martech
It’s Hard To Make Things Simple
Don’t Overplan
SEM Is Burstable
One Idea Per Slide
Use Shorter Words
Use Fewer Words
Dominate Events
Have A Bias Towards Performance
Talk To Detractors
More ≠ Better
Words Are Design
Ideas Are Free