Learn Something On Friday
Practice Telling Stories
It’s Hard To Make Things Simple
SEO Is Sustainable
Get Good At Asking Questions
Hire The Best Writer
More ≠ Better
Talk To Detractors
Better Design Drives Action
Automation Is Your Friend
Problems Are Opportunities
Have A Bias Towards Performance
Stand-up Everyday
Dominate Events
Use Fewer Words
SEM Is Burstable
Words Are Design
Keep It Simple
Ideas Are Free
Own Your Mistakes
Market After The Sale
Know Your Competitors
Channel Your Inner Freud
Learn Layouts
Segment.
Remember Who You’re Talking To
Don’t Overplan
Design Matters
Sit On Sales Calls
Always Test Something
Kill Your Darlings
One Idea Per Slide
Every Touchpoint Matters
Use Shorter Words
Master Your Martech
Build A Culture Of Openness
Find A Mentor