Dominate Events
Ideas Are Free
Kill Your Darlings
More ≠ Better
Stand-up Everyday
Segment.
Get Good At Asking Questions
Build A Culture Of Openness
Don’t Overplan
Master Your Martech
Learn Something On Friday
SEM Is Burstable
Market After The Sale
It’s Hard To Make Things Simple
Hire The Best Writer
Problems Are Opportunities
One Idea Per Slide
Talk To Detractors
Better Design Drives Action
Find A Mentor
Practice Telling Stories
Design Matters
Learn Layouts
Remember Who You’re Talking To
Words Are Design
Always Test Something
Have A Bias Towards Performance
Know Your Competitors
Sit On Sales Calls
SEO Is Sustainable
Automation Is Your Friend
Own Your Mistakes
Use Shorter Words
Channel Your Inner Freud
Every Touchpoint Matters
Keep It Simple
Use Fewer Words