Build A Culture Of Openness
Find A Mentor
Have A Bias Towards Performance
Problems Are Opportunities
Automation Is Your Friend
It’s Hard To Make Things Simple
Own Your Mistakes
One Idea Per Slide
Keep It Simple
Segment.
Better Design Drives Action
Stand-up Everyday
Sit On Sales Calls
Words Are Design
Get Good At Asking Questions
Design Matters
Market After The Sale
Every Touchpoint Matters
Channel Your Inner Freud
Talk To Detractors
Always Test Something
Ideas Are Free
Kill Your Darlings
Use Shorter Words
More ≠ Better
Use Fewer Words
Learn Something On Friday
SEO Is Sustainable
Know Your Competitors
Dominate Events
Learn Layouts
Hire The Best Writer
Remember Who You’re Talking To
SEM Is Burstable
Don’t Overplan
Master Your Martech
Practice Telling Stories