SEO Is Sustainable
Get Good At Asking Questions
Dominate Events
Practice Telling Stories
Have A Bias Towards Performance
Automation Is Your Friend
Own Your Mistakes
Don’t Overplan
Know Your Competitors
Talk To Detractors
Stand-up Everyday
Use Fewer Words
Problems Are Opportunities
Learn Layouts
Design Matters
Remember Who You’re Talking To
Segment.
Sit On Sales Calls
Master Your Martech
More ≠ Better
Market After The Sale
Words Are Design
One Idea Per Slide
Always Test Something
Build A Culture Of Openness
Every Touchpoint Matters
SEM Is Burstable
Use Shorter Words
Ideas Are Free
It’s Hard To Make Things Simple
Channel Your Inner Freud
Learn Something On Friday
Keep It Simple
Find A Mentor
Hire The Best Writer
Better Design Drives Action
Kill Your Darlings