Sit On Sales Calls
Have A Bias Towards Performance
Practice Telling Stories
Use Fewer Words
Remember Who You’re Talking To
Design Matters
Problems Are Opportunities
SEM Is Burstable
Get Good At Asking Questions
More ≠ Better
It’s Hard To Make Things Simple
Always Test Something
Keep It Simple
Find A Mentor
Segment.
Learn Layouts
Hire The Best Writer
Own Your Mistakes
Automation Is Your Friend
Stand-up Everyday
Dominate Events
Learn Something On Friday
SEO Is Sustainable
Every Touchpoint Matters
Market After The Sale
Master Your Martech
Use Shorter Words
Words Are Design
Don’t Overplan
Talk To Detractors
Know Your Competitors
Channel Your Inner Freud
Kill Your Darlings
Build A Culture Of Openness
One Idea Per Slide
Better Design Drives Action
Ideas Are Free