Every Touchpoint Matters
Talk To Detractors
Practice Telling Stories
Dominate Events
One Idea Per Slide
Sit On Sales Calls
Own Your Mistakes
Always Test Something
Get Good At Asking Questions
Have A Bias Towards Performance
Know Your Competitors
Problems Are Opportunities
Ideas Are Free
Find A Mentor
SEO Is Sustainable
Better Design Drives Action
Use Fewer Words
Learn Layouts
Design Matters
Master Your Martech
Stand-up Everyday
Don’t Overplan
Channel Your Inner Freud
Segment.
SEM Is Burstable
Use Shorter Words
More ≠ Better
Kill Your Darlings
Build A Culture Of Openness
Hire The Best Writer
Market After The Sale
Automation Is Your Friend
Words Are Design
Keep It Simple
Remember Who You’re Talking To
Learn Something On Friday
It’s Hard To Make Things Simple