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Stand-up Everyday
Use Fewer Words
Master Your Martech
Sit On Sales Calls
Problems Are Opportunities
Remember Who You’re Talking To
Every Touchpoint Matters
Market After The Sale
Talk To Detractors
Segment.
Learn Something On Friday
Practice Telling Stories
Always Test Something
Words Are Design
Keep It Simple
Know Your Competitors
Own Your Mistakes
Build A Culture Of Openness
SEM Is Burstable
Dominate Events
Find A Mentor
Hire The Best Writer
Learn Layouts
More ≠ Better
Channel Your Inner Freud
Design Matters
Kill Your Darlings
Use Shorter Words
One Idea Per Slide
It’s Hard To Make Things Simple
Automation Is Your Friend
Ideas Are Free
Have A Bias Towards Performance
Don’t Overplan
Better Design Drives Action
Get Good At Asking Questions
SEO Is Sustainable