Don’t Overplan
Segment.
Ideas Are Free
Have A Bias Towards Performance
Own Your Mistakes
Dominate Events
Market After The Sale
Every Touchpoint Matters
Always Test Something
Remember Who You’re Talking To
Automation Is Your Friend
Master Your Martech
Channel Your Inner Freud
Practice Telling Stories
Use Fewer Words
One Idea Per Slide
Design Matters
Hire The Best Writer
Know Your Competitors
SEO Is Sustainable
SEM Is Burstable
Learn Something On Friday
Better Design Drives Action
Sit On Sales Calls
Keep It Simple
It’s Hard To Make Things Simple
Find A Mentor
Use Shorter Words
Learn Layouts
Kill Your Darlings
Talk To Detractors
Words Are Design
More ≠ Better
Problems Are Opportunities
Stand-up Everyday
Get Good At Asking Questions
Build A Culture Of Openness