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Ideas Are Free
Know Your Competitors
Practice Telling Stories
Find A Mentor
Stand-up Everyday
Words Are Design
Get Good At Asking Questions
Learn Something On Friday
SEO Is Sustainable
Better Design Drives Action
Always Test Something
Problems Are Opportunities
One Idea Per Slide
Hire The Best Writer
Every Touchpoint Matters
Don’t Overplan
Talk To Detractors
Keep It Simple
Design Matters
Automation Is Your Friend
Sit On Sales Calls
Master Your Martech
Learn Layouts
Market After The Sale
Use Fewer Words
Channel Your Inner Freud
More ≠ Better
Use Shorter Words
Remember Who You’re Talking To
Kill Your Darlings
Segment.
Build A Culture Of Openness
Dominate Events
Own Your Mistakes
SEM Is Burstable
Have A Bias Towards Performance
It’s Hard To Make Things Simple