Sit On Sales Calls
Stand-up Everyday
It’s Hard To Make Things Simple
Hire The Best Writer
Better Design Drives Action
Master Your Martech
Learn Layouts
Every Touchpoint Matters
One Idea Per Slide
Remember Who You’re Talking To
Automation Is Your Friend
Get Good At Asking Questions
Talk To Detractors
Use Fewer Words
SEO Is Sustainable
Kill Your Darlings
Keep It Simple
Practice Telling Stories
Problems Are Opportunities
Use Shorter Words
More ≠ Better
Learn Something On Friday
Segment.
Always Test Something
Design Matters
Dominate Events
Words Are Design
Channel Your Inner Freud
SEM Is Burstable
Ideas Are Free
Market After The Sale
Know Your Competitors
Build A Culture Of Openness
Don’t Overplan
Find A Mentor
Own Your Mistakes
Have A Bias Towards Performance