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Hire The Best Writer
Market After The Sale
Design Matters
Use Fewer Words
More ≠ Better
Keep It Simple
Build A Culture Of Openness
Automation Is Your Friend
It’s Hard To Make Things Simple
Ideas Are Free
Have A Bias Towards Performance
Always Test Something
One Idea Per Slide
Don’t Overplan
Find A Mentor
Talk To Detractors
SEM Is Burstable
Know Your Competitors
Master Your Martech
Segment.
Get Good At Asking Questions
Kill Your Darlings
Every Touchpoint Matters
Own Your Mistakes
Words Are Design
Stand-up Everyday
Channel Your Inner Freud
Learn Something On Friday
SEO Is Sustainable
Remember Who You’re Talking To
Problems Are Opportunities
Use Shorter Words
Learn Layouts
Practice Telling Stories
Sit On Sales Calls
Better Design Drives Action
Dominate Events