Stand-up Everyday
Problems Are Opportunities
It’s Hard To Make Things Simple
Design Matters
Dominate Events
Sit On Sales Calls
Market After The Sale
Get Good At Asking Questions
More ≠ Better
Don’t Overplan
Kill Your Darlings
Have A Bias Towards Performance
Use Shorter Words
SEO Is Sustainable
Words Are Design
Talk To Detractors
Hire The Best Writer
Keep It Simple
One Idea Per Slide
Learn Something On Friday
Remember Who You’re Talking To
Practice Telling Stories
Segment.
SEM Is Burstable
Learn Layouts
Build A Culture Of Openness
Every Touchpoint Matters
Master Your Martech
Ideas Are Free
Know Your Competitors
Find A Mentor
Always Test Something
Channel Your Inner Freud
Use Fewer Words
Own Your Mistakes
Automation Is Your Friend
Better Design Drives Action