Find A Mentor
Know Your Competitors
Remember Who You’re Talking To
More ≠ Better
SEO Is Sustainable
Segment.
Don’t Overplan
Build A Culture Of Openness
It’s Hard To Make Things Simple
Design Matters
Master Your Martech
Problems Are Opportunities
Automation Is Your Friend
Get Good At Asking Questions
Keep It Simple
Channel Your Inner Freud
Stand-up Everyday
Dominate Events
Talk To Detractors
Every Touchpoint Matters
Better Design Drives Action
Have A Bias Towards Performance
One Idea Per Slide
Market After The Sale
Use Shorter Words
Sit On Sales Calls
Kill Your Darlings
Own Your Mistakes
SEM Is Burstable
Practice Telling Stories
Use Fewer Words
Learn Layouts
Learn Something On Friday
Always Test Something
Ideas Are Free
Hire The Best Writer
Words Are Design