Hire The Best Writer
Market After The Sale
Better Design Drives Action
One Idea Per Slide
Learn Something On Friday
Ideas Are Free
Problems Are Opportunities
Design Matters
Get Good At Asking Questions
SEO Is Sustainable
Talk To Detractors
Stand-up Everyday
Practice Telling Stories
SEM Is Burstable
Segment.
Kill Your Darlings
Words Are Design
Use Fewer Words
Learn Layouts
It’s Hard To Make Things Simple
Master Your Martech
Automation Is Your Friend
Know Your Competitors
Use Shorter Words
Find A Mentor
Have A Bias Towards Performance
Always Test Something
Channel Your Inner Freud
Build A Culture Of Openness
Remember Who You’re Talking To
Keep It Simple
Every Touchpoint Matters
Own Your Mistakes
Don’t Overplan
More ≠ Better
Sit On Sales Calls
Dominate Events