Get Good At Asking Questions
Keep It Simple
Words Are Design
It’s Hard To Make Things Simple
Learn Something On Friday
Every Touchpoint Matters
Find A Mentor
Segment.
Automation Is Your Friend
Always Test Something
Use Fewer Words
One Idea Per Slide
Stand-up Everyday
Master Your Martech
Kill Your Darlings
Learn Layouts
SEO Is Sustainable
Better Design Drives Action
Use Shorter Words
Problems Are Opportunities
Channel Your Inner Freud
Own Your Mistakes
Ideas Are Free
SEM Is Burstable
Know Your Competitors
Design Matters
More ≠ Better
Have A Bias Towards Performance
Sit On Sales Calls
Don’t Overplan
Remember Who You’re Talking To
Talk To Detractors
Practice Telling Stories
Hire The Best Writer
Dominate Events
Build A Culture Of Openness
Market After The Sale