One Idea Per Slide
Use Fewer Words
Ideas Are Free
Know Your Competitors
Own Your Mistakes
Build A Culture Of Openness
SEM Is Burstable
Hire The Best Writer
Use Shorter Words
Have A Bias Towards Performance
Automation Is Your Friend
It’s Hard To Make Things Simple
SEO Is Sustainable
Sit On Sales Calls
Keep It Simple
Learn Something On Friday
Learn Layouts
Segment.
Design Matters
Always Test Something
More ≠ Better
Master Your Martech
Problems Are Opportunities
Find A Mentor
Remember Who You’re Talking To
Every Touchpoint Matters
Get Good At Asking Questions
Practice Telling Stories
Better Design Drives Action
Kill Your Darlings
Dominate Events
Market After The Sale
Stand-up Everyday
Words Are Design
Channel Your Inner Freud
Don’t Overplan
Talk To Detractors