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Better Design Drives Action
Own Your Mistakes
Sit On Sales Calls
Hire The Best Writer
Use Fewer Words
SEM Is Burstable
Find A Mentor
Stand-up Everyday
Dominate Events
Have A Bias Towards Performance
Keep It Simple
Get Good At Asking Questions
Don’t Overplan
Use Shorter Words
One Idea Per Slide
Talk To Detractors
Remember Who You’re Talking To
Learn Something On Friday
Learn Layouts
Kill Your Darlings
Problems Are Opportunities
Words Are Design
Always Test Something
Practice Telling Stories
Build A Culture Of Openness
Know Your Competitors
Automation Is Your Friend
Master Your Martech
Market After The Sale
Channel Your Inner Freud
Ideas Are Free
Segment.
Every Touchpoint Matters
SEO Is Sustainable
It’s Hard To Make Things Simple
Design Matters
More ≠ Better