Build A Culture Of Openness
Dominate Events
Words Are Design
Stand-up Everyday
Sit On Sales Calls
Use Fewer Words
Remember Who You’re Talking To
Use Shorter Words
Have A Bias Towards Performance
SEM Is Burstable
Segment.
Master Your Martech
Learn Something On Friday
It’s Hard To Make Things Simple
Own Your Mistakes
Keep It Simple
Better Design Drives Action
Get Good At Asking Questions
Every Touchpoint Matters
Hire The Best Writer
Ideas Are Free
Find A Mentor
Always Test Something
Learn Layouts
Practice Telling Stories
Talk To Detractors
Problems Are Opportunities
Kill Your Darlings
Design Matters
Channel Your Inner Freud
Don’t Overplan
More ≠ Better
SEO Is Sustainable
One Idea Per Slide
Market After The Sale
Know Your Competitors
Automation Is Your Friend