Use Fewer Words
One Idea Per Slide
Master Your Martech
Learn Something On Friday
Stand-up Everyday
Don’t Overplan
SEM Is Burstable
Hire The Best Writer
Kill Your Darlings
Get Good At Asking Questions
Problems Are Opportunities
Remember Who You’re Talking To
Use Shorter Words
Channel Your Inner Freud
Talk To Detractors
Learn Layouts
Words Are Design
Always Test Something
SEO Is Sustainable
Segment.
Sit On Sales Calls
Dominate Events
Market After The Sale
It’s Hard To Make Things Simple
Automation Is Your Friend
Ideas Are Free
Better Design Drives Action
Practice Telling Stories
Keep It Simple
Have A Bias Towards Performance
Find A Mentor
Design Matters
Build A Culture Of Openness
Know Your Competitors
More ≠ Better
Every Touchpoint Matters
Own Your Mistakes