Every Touchpoint Matters
Remember Who You’re Talking To
Segment.
SEM Is Burstable
Market After The Sale
Talk To Detractors
Words Are Design
Stand-up Everyday
Practice Telling Stories
One Idea Per Slide
Dominate Events
Find A Mentor
Kill Your Darlings
Automation Is Your Friend
Own Your Mistakes
Get Good At Asking Questions
Hire The Best Writer
Have A Bias Towards Performance
It’s Hard To Make Things Simple
Use Fewer Words
More ≠ Better
Ideas Are Free
Sit On Sales Calls
Better Design Drives Action
Design Matters
Use Shorter Words
Know Your Competitors
Problems Are Opportunities
SEO Is Sustainable
Master Your Martech
Don’t Overplan
Keep It Simple
Build A Culture Of Openness
Learn Something On Friday
Learn Layouts
Channel Your Inner Freud
Always Test Something