Practice Telling Stories
Stand-up Everyday
Use Fewer Words
Have A Bias Towards Performance
Find A Mentor
SEM Is Burstable
Problems Are Opportunities
Use Shorter Words
Words Are Design
Channel Your Inner Freud
Segment.
Dominate Events
Master Your Martech
Ideas Are Free
Learn Something On Friday
Talk To Detractors
Better Design Drives Action
SEO Is Sustainable
Keep It Simple
One Idea Per Slide
Kill Your Darlings
Every Touchpoint Matters
More ≠ Better
Don’t Overplan
Build A Culture Of Openness
Know Your Competitors
Sit On Sales Calls
Remember Who You’re Talking To
Design Matters
It’s Hard To Make Things Simple
Learn Layouts
Get Good At Asking Questions
Market After The Sale
Always Test Something
Hire The Best Writer
Automation Is Your Friend
Own Your Mistakes