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Casual Marketing Thoughts
Practice Telling Stories
Stand-up Everyday
Use Fewer Words
Remember Who You’re Talking To
Know Your Competitors
Don’t Overplan
Talk To Detractors
Channel Your Inner Freud
Automation Is Your Friend
SEO Is Sustainable
Market After The Sale
More ≠ Better
Design Matters
Always Test Something
SEM Is Burstable
Keep It Simple
Kill Your Darlings
Find A Mentor
Own Your Mistakes
Problems Are Opportunities
Master Your Martech
It’s Hard To Make Things Simple
Build A Culture Of Openness
Dominate Events
Use Shorter Words
Ideas Are Free
Learn Layouts
Sit On Sales Calls
Get Good At Asking Questions
Words Are Design
Segment.
Hire The Best Writer
Have A Bias Towards Performance
Learn Something On Friday
Better Design Drives Action
Every Touchpoint Matters
One Idea Per Slide