Better Design Drives Action
More ≠ Better
Stand-up Everyday
Segment.
Ideas Are Free
Find A Mentor
Hire The Best Writer
SEO Is Sustainable
SEM Is Burstable
Automation Is Your Friend
Know Your Competitors
Use Shorter Words
One Idea Per Slide
Remember Who You’re Talking To
Keep It Simple
It’s Hard To Make Things Simple
Use Fewer Words
Learn Layouts
Own Your Mistakes
Dominate Events
Learn Something On Friday
Practice Telling Stories
Problems Are Opportunities
Talk To Detractors
Channel Your Inner Freud
Words Are Design
Every Touchpoint Matters
Have A Bias Towards Performance
Market After The Sale
Don’t Overplan
Master Your Martech
Sit On Sales Calls
Build A Culture Of Openness
Design Matters
Always Test Something
Get Good At Asking Questions
Kill Your Darlings