Use Fewer Words
Always Test Something
More ≠ Better
Channel Your Inner Freud
Don’t Overplan
Stand-up Everyday
One Idea Per Slide
It’s Hard To Make Things Simple
Hire The Best Writer
Dominate Events
Get Good At Asking Questions
Use Shorter Words
Keep It Simple
Design Matters
Words Are Design
Have A Bias Towards Performance
SEO Is Sustainable
Better Design Drives Action
Sit On Sales Calls
Find A Mentor
Ideas Are Free
Automation Is Your Friend
Learn Something On Friday
Kill Your Darlings
Learn Layouts
Problems Are Opportunities
Own Your Mistakes
Master Your Martech
Build A Culture Of Openness
Practice Telling Stories
Know Your Competitors
Market After The Sale
Talk To Detractors
Segment.
SEM Is Burstable
Remember Who You’re Talking To
Every Touchpoint Matters