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Hire The Best Writer
Use Shorter Words
Market After The Sale
Build A Culture Of Openness
SEM Is Burstable
More ≠ Better
Every Touchpoint Matters
Know Your Competitors
Use Fewer Words
It’s Hard To Make Things Simple
SEO Is Sustainable
Learn Something On Friday
Have A Bias Towards Performance
Keep It Simple
Words Are Design
Own Your Mistakes
Get Good At Asking Questions
Problems Are Opportunities
Channel Your Inner Freud
One Idea Per Slide
Talk To Detractors
Always Test Something
Design Matters
Stand-up Everyday
Don’t Overplan
Practice Telling Stories
Sit On Sales Calls
Learn Layouts
Ideas Are Free
Kill Your Darlings
Master Your Martech
Automation Is Your Friend
Dominate Events
Better Design Drives Action
Remember Who You’re Talking To
Segment.
Find A Mentor