Design Matters
Better Design Drives Action
It’s Hard To Make Things Simple
Keep It Simple
Find A Mentor
Learn Something On Friday
Kill Your Darlings
Sit On Sales Calls
Ideas Are Free
Own Your Mistakes
More ≠ Better
Practice Telling Stories
Market After The Sale
Use Shorter Words
Dominate Events
SEM Is Burstable
Learn Layouts
Stand-up Everyday
Channel Your Inner Freud
One Idea Per Slide
Words Are Design
Segment.
Master Your Martech
Always Test Something
Get Good At Asking Questions
Remember Who You’re Talking To
Use Fewer Words
Problems Are Opportunities
Every Touchpoint Matters
Automation Is Your Friend
Hire The Best Writer
Have A Bias Towards Performance
SEO Is Sustainable
Know Your Competitors
Build A Culture Of Openness
Talk To Detractors
Don’t Overplan