Words Are Design
Every Touchpoint Matters
Problems Are Opportunities
SEM Is Burstable
One Idea Per Slide
SEO Is Sustainable
Segment.
Talk To Detractors
Dominate Events
Better Design Drives Action
Use Fewer Words
Market After The Sale
Remember Who You’re Talking To
It’s Hard To Make Things Simple
Get Good At Asking Questions
Keep It Simple
Don’t Overplan
Practice Telling Stories
Always Test Something
Have A Bias Towards Performance
Build A Culture Of Openness
Own Your Mistakes
Ideas Are Free
Hire The Best Writer
Use Shorter Words
Automation Is Your Friend
More ≠ Better
Know Your Competitors
Kill Your Darlings
Find A Mentor
Learn Layouts
Master Your Martech
Sit On Sales Calls
Learn Something On Friday
Stand-up Everyday
Channel Your Inner Freud
Design Matters