Master Your Martech
Remember Who You’re Talking To
Design Matters
Problems Are Opportunities
Automation Is Your Friend
Kill Your Darlings
More ≠ Better
Learn Something On Friday
Words Are Design
Practice Telling Stories
One Idea Per Slide
SEO Is Sustainable
Sit On Sales Calls
Better Design Drives Action
Use Shorter Words
Find A Mentor
Ideas Are Free
Have A Bias Towards Performance
Learn Layouts
Know Your Competitors
Don’t Overplan
Channel Your Inner Freud
Build A Culture Of Openness
Every Touchpoint Matters
Hire The Best Writer
It’s Hard To Make Things Simple
Talk To Detractors
Segment.
Always Test Something
Stand-up Everyday
Dominate Events
Own Your Mistakes
Use Fewer Words
Get Good At Asking Questions
Keep It Simple
SEM Is Burstable
Market After The Sale