Remember Who You’re Talking To
Kill Your Darlings
Use Fewer Words
Get Good At Asking Questions
Use Shorter Words
Always Test Something
Learn Layouts
Automation Is Your Friend
SEO Is Sustainable
Every Touchpoint Matters
Build A Culture Of Openness
More ≠ Better
Stand-up Everyday
SEM Is Burstable
Master Your Martech
Own Your Mistakes
Find A Mentor
Hire The Best Writer
Talk To Detractors
Segment.
Don’t Overplan
Sit On Sales Calls
Better Design Drives Action
Keep It Simple
Know Your Competitors
Design Matters
One Idea Per Slide
Market After The Sale
Dominate Events
Learn Something On Friday
It’s Hard To Make Things Simple
Have A Bias Towards Performance
Words Are Design
Problems Are Opportunities
Channel Your Inner Freud
Practice Telling Stories
Ideas Are Free