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Better Design Drives Action
Learn Layouts
Kill Your Darlings
Use Shorter Words
Words Are Design
Learn Something On Friday
Hire The Best Writer
Market After The Sale
Own Your Mistakes
Know Your Competitors
SEM Is Burstable
Get Good At Asking Questions
Find A Mentor
Design Matters
One Idea Per Slide
Talk To Detractors
More ≠ Better
Don’t Overplan
Build A Culture Of Openness
Problems Are Opportunities
Channel Your Inner Freud
Stand-up Everyday
Have A Bias Towards Performance
Keep It Simple
SEO Is Sustainable
Dominate Events
Automation Is Your Friend
Every Touchpoint Matters
Always Test Something
Segment.
Practice Telling Stories
Remember Who You’re Talking To
Ideas Are Free
Use Fewer Words
Sit On Sales Calls
It’s Hard To Make Things Simple
Master Your Martech