Market After The Sale
Have A Bias Towards Performance
Remember Who You’re Talking To
Get Good At Asking Questions
Hire The Best Writer
One Idea Per Slide
Don’t Overplan
Kill Your Darlings
Segment.
Automation Is Your Friend
More ≠ Better
Always Test Something
Build A Culture Of Openness
Every Touchpoint Matters
Own Your Mistakes
Ideas Are Free
Problems Are Opportunities
SEM Is Burstable
Use Shorter Words
Words Are Design
Design Matters
SEO Is Sustainable
Channel Your Inner Freud
Use Fewer Words
Know Your Competitors
Learn Layouts
It’s Hard To Make Things Simple
Find A Mentor
Stand-up Everyday
Better Design Drives Action
Practice Telling Stories
Sit On Sales Calls
Keep It Simple
Dominate Events
Learn Something On Friday
Talk To Detractors
Master Your Martech