Automation Is Your Friend
Master Your Martech
SEO Is Sustainable
Learn Something On Friday
Always Test Something
More ≠ Better
Get Good At Asking Questions
Own Your Mistakes
Problems Are Opportunities
Use Shorter Words
Learn Layouts
Use Fewer Words
Channel Your Inner Freud
Kill Your Darlings
Have A Bias Towards Performance
It’s Hard To Make Things Simple
Every Touchpoint Matters
Design Matters
Sit On Sales Calls
Remember Who You’re Talking To
Ideas Are Free
Practice Telling Stories
Build A Culture Of Openness
Don’t Overplan
Segment.
Talk To Detractors
Find A Mentor
Hire The Best Writer
Know Your Competitors
Dominate Events
Better Design Drives Action
Words Are Design
Market After The Sale
Stand-up Everyday
SEM Is Burstable
One Idea Per Slide
Keep It Simple