Ideas Are Free
Dominate Events
More ≠ Better
Kill Your Darlings
Know Your Competitors
SEO Is Sustainable
Learn Layouts
Always Test Something
Stand-up Everyday
Talk To Detractors
It’s Hard To Make Things Simple
Get Good At Asking Questions
Build A Culture Of Openness
Hire The Best Writer
Market After The Sale
Keep It Simple
Automation Is Your Friend
One Idea Per Slide
Own Your Mistakes
Use Shorter Words
Don’t Overplan
Master Your Martech
Learn Something On Friday
Have A Bias Towards Performance
Problems Are Opportunities
Design Matters
Practice Telling Stories
Words Are Design
Find A Mentor
SEM Is Burstable
Every Touchpoint Matters
Remember Who You’re Talking To
Channel Your Inner Freud
Segment.
Use Fewer Words
Sit On Sales Calls
Better Design Drives Action