Segment.
Dominate Events
Use Shorter Words
Stand-up Everyday
Find A Mentor
Design Matters
SEM Is Burstable
Remember Who You’re Talking To
Learn Something On Friday
Get Good At Asking Questions
Know Your Competitors
Channel Your Inner Freud
Automation Is Your Friend
Don’t Overplan
Words Are Design
Problems Are Opportunities
Build A Culture Of Openness
Keep It Simple
Every Touchpoint Matters
More ≠ Better
One Idea Per Slide
Master Your Martech
Better Design Drives Action
Market After The Sale
Sit On Sales Calls
Practice Telling Stories
Have A Bias Towards Performance
Talk To Detractors
It’s Hard To Make Things Simple
Learn Layouts
Own Your Mistakes
Always Test Something
Hire The Best Writer
Ideas Are Free
SEO Is Sustainable
Kill Your Darlings
Use Fewer Words