Don’t Overplan
Keep It Simple
SEO Is Sustainable
Know Your Competitors
One Idea Per Slide
Stand-up Everyday
Better Design Drives Action
Find A Mentor
Practice Telling Stories
Kill Your Darlings
Own Your Mistakes
Use Fewer Words
Problems Are Opportunities
Talk To Detractors
Always Test Something
It’s Hard To Make Things Simple
Ideas Are Free
Master Your Martech
SEM Is Burstable
Segment.
Use Shorter Words
Build A Culture Of Openness
Channel Your Inner Freud
Learn Layouts
Sit On Sales Calls
Dominate Events
Automation Is Your Friend
Design Matters
Get Good At Asking Questions
Market After The Sale
Have A Bias Towards Performance
Remember Who You’re Talking To
More ≠ Better
Words Are Design
Hire The Best Writer
Every Touchpoint Matters
Learn Something On Friday