One Idea Per Slide
More ≠ Better
SEM Is Burstable
Remember Who You’re Talking To
Channel Your Inner Freud
Master Your Martech
Practice Telling Stories
Don’t Overplan
Problems Are Opportunities
Words Are Design
Kill Your Darlings
Have A Bias Towards Performance
Design Matters
Build A Culture Of Openness
Talk To Detractors
Own Your Mistakes
Ideas Are Free
Hire The Best Writer
Keep It Simple
It’s Hard To Make Things Simple
Always Test Something
Dominate Events
Every Touchpoint Matters
Stand-up Everyday
Learn Something On Friday
Market After The Sale
Find A Mentor
Know Your Competitors
Use Shorter Words
Learn Layouts
Use Fewer Words
Segment.
Get Good At Asking Questions
Automation Is Your Friend
Sit On Sales Calls
SEO Is Sustainable
Better Design Drives Action