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Kill Your Darlings
SEO Is Sustainable
Market After The Sale
Dominate Events
Design Matters
Use Shorter Words
Better Design Drives Action
Remember Who You’re Talking To
Always Test Something
Automation Is Your Friend
SEM Is Burstable
Words Are Design
Practice Telling Stories
Sit On Sales Calls
Have A Bias Towards Performance
Channel Your Inner Freud
Stand-up Everyday
Segment.
Every Touchpoint Matters
Get Good At Asking Questions
Keep It Simple
It’s Hard To Make Things Simple
Find A Mentor
Build A Culture Of Openness
Know Your Competitors
Learn Something On Friday
Don’t Overplan
Use Fewer Words
Own Your Mistakes
Master Your Martech
Learn Layouts
More ≠ Better
One Idea Per Slide
Talk To Detractors
Ideas Are Free
Hire The Best Writer
Problems Are Opportunities