Find A Mentor
One Idea Per Slide
Design Matters
Always Test Something
Talk To Detractors
SEO Is Sustainable
Every Touchpoint Matters
Words Are Design
Don’t Overplan
More ≠ Better
Own Your Mistakes
Use Fewer Words
Better Design Drives Action
SEM Is Burstable
Have A Bias Towards Performance
Dominate Events
Ideas Are Free
Kill Your Darlings
Hire The Best Writer
Remember Who You’re Talking To
Learn Something On Friday
Channel Your Inner Freud
Learn Layouts
Problems Are Opportunities
Use Shorter Words
Keep It Simple
Know Your Competitors
Practice Telling Stories
It’s Hard To Make Things Simple
Master Your Martech
Sit On Sales Calls
Build A Culture Of Openness
Market After The Sale
Stand-up Everyday
Automation Is Your Friend
Get Good At Asking Questions
Segment.