SEO Is Sustainable
Design Matters
Get Good At Asking Questions
Hire The Best Writer
Learn Layouts
Sit On Sales Calls
Better Design Drives Action
Have A Bias Towards Performance
Problems Are Opportunities
Dominate Events
Segment.
Channel Your Inner Freud
Every Touchpoint Matters
More ≠ Better
Keep It Simple
Build A Culture Of Openness
It’s Hard To Make Things Simple
Use Shorter Words
One Idea Per Slide
Learn Something On Friday
Master Your Martech
Practice Telling Stories
Talk To Detractors
Don’t Overplan
Know Your Competitors
Find A Mentor
Market After The Sale
Always Test Something
Automation Is Your Friend
Kill Your Darlings
Use Fewer Words
SEM Is Burstable
Stand-up Everyday
Ideas Are Free
Words Are Design
Own Your Mistakes
Remember Who You’re Talking To