Words Are Design
Get Good At Asking Questions
Practice Telling Stories
Remember Who You’re Talking To
Sit On Sales Calls
Hire The Best Writer
Kill Your Darlings
Master Your Martech
Have A Bias Towards Performance
Learn Something On Friday
Segment.
Stand-up Everyday
Own Your Mistakes
Know Your Competitors
Talk To Detractors
Use Shorter Words
Better Design Drives Action
One Idea Per Slide
Find A Mentor
SEM Is Burstable
More ≠ Better
Every Touchpoint Matters
Market After The Sale
Learn Layouts
Ideas Are Free
Use Fewer Words
Dominate Events
Don’t Overplan
Keep It Simple
Channel Your Inner Freud
Always Test Something
Automation Is Your Friend
SEO Is Sustainable
Design Matters
Problems Are Opportunities
It’s Hard To Make Things Simple
Build A Culture Of Openness