Always Test Something
Words Are Design
Learn Something On Friday
Build A Culture Of Openness
Design Matters
Better Design Drives Action
Segment.
Ideas Are Free
More ≠ Better
One Idea Per Slide
Learn Layouts
Keep It Simple
Kill Your Darlings
Own Your Mistakes
Remember Who You’re Talking To
Practice Telling Stories
Use Fewer Words
SEM Is Burstable
It’s Hard To Make Things Simple
Every Touchpoint Matters
Stand-up Everyday
Don’t Overplan
Find A Mentor
Problems Are Opportunities
Master Your Martech
Get Good At Asking Questions
Talk To Detractors
Sit On Sales Calls
Automation Is Your Friend
Hire The Best Writer
Dominate Events
Channel Your Inner Freud
Know Your Competitors
Market After The Sale
Have A Bias Towards Performance
SEO Is Sustainable
Use Shorter Words