Ideas Are Free
Know Your Competitors
Words Are Design
Learn Something On Friday
Better Design Drives Action
Own Your Mistakes
One Idea Per Slide
Sit On Sales Calls
Channel Your Inner Freud
Learn Layouts
Talk To Detractors
Always Test Something
Hire The Best Writer
Design Matters
More ≠ Better
Remember Who You’re Talking To
Find A Mentor
Dominate Events
Kill Your Darlings
SEO Is Sustainable
Problems Are Opportunities
Don’t Overplan
Build A Culture Of Openness
It’s Hard To Make Things Simple
Market After The Sale
Use Fewer Words
Practice Telling Stories
Keep It Simple
Stand-up Everyday
Automation Is Your Friend
Get Good At Asking Questions
SEM Is Burstable
Have A Bias Towards Performance
Master Your Martech
Use Shorter Words
Segment.
Every Touchpoint Matters