Use Fewer Words
Dominate Events
Talk To Detractors
Own Your Mistakes
Use Shorter Words
Ideas Are Free
Better Design Drives Action
Design Matters
Know Your Competitors
Master Your Martech
More ≠ Better
Get Good At Asking Questions
SEM Is Burstable
Don’t Overplan
Segment.
Learn Something On Friday
Have A Bias Towards Performance
Words Are Design
Remember Who You’re Talking To
Channel Your Inner Freud
Market After The Sale
Hire The Best Writer
Build A Culture Of Openness
Find A Mentor
Sit On Sales Calls
Every Touchpoint Matters
One Idea Per Slide
Keep It Simple
Kill Your Darlings
It’s Hard To Make Things Simple
Always Test Something
Problems Are Opportunities
SEO Is Sustainable
Stand-up Everyday
Automation Is Your Friend
Practice Telling Stories
Learn Layouts