Find A Mentor
Learn Something On Friday
Talk To Detractors
Build A Culture Of Openness
Remember Who You’re Talking To
Use Shorter Words
Learn Layouts
Words Are Design
Sit On Sales Calls
Keep It Simple
Always Test Something
Better Design Drives Action
Market After The Sale
Have A Bias Towards Performance
Channel Your Inner Freud
It’s Hard To Make Things Simple
Design Matters
Hire The Best Writer
More ≠ Better
Use Fewer Words
Segment.
Ideas Are Free
Stand-up Everyday
Dominate Events
SEO Is Sustainable
Don’t Overplan
Problems Are Opportunities
Own Your Mistakes
SEM Is Burstable
Kill Your Darlings
Automation Is Your Friend
One Idea Per Slide
Know Your Competitors
Master Your Martech
Practice Telling Stories
Every Touchpoint Matters
Get Good At Asking Questions