Keep It Simple
Market After The Sale
Have A Bias Towards Performance
Better Design Drives Action
Remember Who You’re Talking To
Always Test Something
Learn Layouts
Problems Are Opportunities
Own Your Mistakes
Words Are Design
Ideas Are Free
Don’t Overplan
Channel Your Inner Freud
Sit On Sales Calls
Design Matters
Get Good At Asking Questions
Dominate Events
Talk To Detractors
It’s Hard To Make Things Simple
More ≠ Better
Use Shorter Words
Learn Something On Friday
Practice Telling Stories
Use Fewer Words
Stand-up Everyday
Every Touchpoint Matters
Master Your Martech
Automation Is Your Friend
Kill Your Darlings
Know Your Competitors
SEM Is Burstable
Hire The Best Writer
One Idea Per Slide
Find A Mentor
Build A Culture Of Openness
SEO Is Sustainable
Segment.