Keep It Simple
It’s Hard To Make Things Simple
Build A Culture Of Openness
Learn Something On Friday
Hire The Best Writer
More ≠ Better
Use Fewer Words
Get Good At Asking Questions
Every Touchpoint Matters
Better Design Drives Action
One Idea Per Slide
Dominate Events
SEM Is Burstable
Problems Are Opportunities
Talk To Detractors
Market After The Sale
Always Test Something
Find A Mentor
SEO Is Sustainable
Segment.
Know Your Competitors
Learn Layouts
Channel Your Inner Freud
Use Shorter Words
Kill Your Darlings
Master Your Martech
Own Your Mistakes
Remember Who You’re Talking To
Automation Is Your Friend
Stand-up Everyday
Practice Telling Stories
Words Are Design
Have A Bias Towards Performance
Sit On Sales Calls
Ideas Are Free
Don’t Overplan
Design Matters