Market After The Sale
Learn Something On Friday
It’s Hard To Make Things Simple
SEO Is Sustainable
Every Touchpoint Matters
Channel Your Inner Freud
Talk To Detractors
Problems Are Opportunities
SEM Is Burstable
Know Your Competitors
Design Matters
Find A Mentor
Have A Bias Towards Performance
Better Design Drives Action
Stand-up Everyday
Sit On Sales Calls
Hire The Best Writer
Get Good At Asking Questions
Remember Who You’re Talking To
More ≠ Better
Always Test Something
Use Shorter Words
Kill Your Darlings
Use Fewer Words
Own Your Mistakes
Build A Culture Of Openness
Practice Telling Stories
Automation Is Your Friend
Segment.
Words Are Design
One Idea Per Slide
Dominate Events
Learn Layouts
Keep It Simple
Don’t Overplan
Master Your Martech
Ideas Are Free