Keep It Simple
Market After The Sale
Own Your Mistakes
Ideas Are Free
Automation Is Your Friend
Stand-up Everyday
Problems Are Opportunities
Have A Bias Towards Performance
Learn Layouts
Learn Something On Friday
SEM Is Burstable
Hire The Best Writer
Build A Culture Of Openness
Dominate Events
Kill Your Darlings
Always Test Something
One Idea Per Slide
Don’t Overplan
Use Shorter Words
Know Your Competitors
Sit On Sales Calls
Words Are Design
Use Fewer Words
Talk To Detractors
SEO Is Sustainable
Find A Mentor
Better Design Drives Action
Remember Who You’re Talking To
Get Good At Asking Questions
Practice Telling Stories
Design Matters
More ≠ Better
Channel Your Inner Freud
It’s Hard To Make Things Simple
Every Touchpoint Matters
Segment.
Master Your Martech