Have A Bias Towards Performance
Stand-up Everyday
Use Fewer Words
Sit On Sales Calls
SEM Is Burstable
Find A Mentor
Practice Telling Stories
Remember Who You’re Talking To
Learn Something On Friday
More ≠ Better
SEO Is Sustainable
Channel Your Inner Freud
Always Test Something
Segment.
Kill Your Darlings
Words Are Design
Master Your Martech
One Idea Per Slide
Dominate Events
Hire The Best Writer
Design Matters
Talk To Detractors
Ideas Are Free
Automation Is Your Friend
Every Touchpoint Matters
Market After The Sale
Know Your Competitors
Use Shorter Words
Problems Are Opportunities
Own Your Mistakes
Learn Layouts
Better Design Drives Action
It’s Hard To Make Things Simple
Get Good At Asking Questions
Keep It Simple
Don’t Overplan
Build A Culture Of Openness