Master Your Martech
Remember Who You’re Talking To
Kill Your Darlings
Use Fewer Words
Problems Are Opportunities
Always Test Something
Don’t Overplan
Use Shorter Words
Automation Is Your Friend
Words Are Design
Find A Mentor
Own Your Mistakes
Market After The Sale
Learn Layouts
Have A Bias Towards Performance
Hire The Best Writer
Dominate Events
Stand-up Everyday
Know Your Competitors
Keep It Simple
Talk To Detractors
Channel Your Inner Freud
Better Design Drives Action
Sit On Sales Calls
SEO Is Sustainable
Ideas Are Free
SEM Is Burstable
Learn Something On Friday
More ≠ Better
Design Matters
One Idea Per Slide
Build A Culture Of Openness
Get Good At Asking Questions
Every Touchpoint Matters
Segment.
Practice Telling Stories
It’s Hard To Make Things Simple