Segment.
Learn Layouts
Dominate Events
Know Your Competitors
One Idea Per Slide
Ideas Are Free
Learn Something On Friday
Every Touchpoint Matters
Don’t Overplan
Keep It Simple
Problems Are Opportunities
SEM Is Burstable
Use Shorter Words
Build A Culture Of Openness
Stand-up Everyday
Remember Who You’re Talking To
Use Fewer Words
Master Your Martech
Sit On Sales Calls
Have A Bias Towards Performance
Find A Mentor
SEO Is Sustainable
Practice Telling Stories
Words Are Design
Hire The Best Writer
Design Matters
Kill Your Darlings
Channel Your Inner Freud
Talk To Detractors
Always Test Something
It’s Hard To Make Things Simple
Market After The Sale
Own Your Mistakes
Automation Is Your Friend
More ≠ Better
Get Good At Asking Questions
Better Design Drives Action