Words Are Design
Don’t Overplan
Use Shorter Words
SEO Is Sustainable
Build A Culture Of Openness
Better Design Drives Action
It’s Hard To Make Things Simple
Own Your Mistakes
Always Test Something
Talk To Detractors
Get Good At Asking Questions
Know Your Competitors
Kill Your Darlings
One Idea Per Slide
Have A Bias Towards Performance
Automation Is Your Friend
Channel Your Inner Freud
Ideas Are Free
Stand-up Everyday
Learn Something On Friday
Market After The Sale
Use Fewer Words
Every Touchpoint Matters
Problems Are Opportunities
Dominate Events
Practice Telling Stories
Learn Layouts
Remember Who You’re Talking To
Hire The Best Writer
More ≠ Better
Find A Mentor
Design Matters
Master Your Martech
Segment.
Sit On Sales Calls
SEM Is Burstable
Keep It Simple