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Know Your Competitors
SEO Is Sustainable
Automation Is Your Friend
Design Matters
Words Are Design
Always Test Something
Build A Culture Of Openness
Ideas Are Free
Hire The Best Writer
Kill Your Darlings
Own Your Mistakes
Channel Your Inner Freud
Stand-up Everyday
Remember Who You’re Talking To
Every Touchpoint Matters
Segment.
Market After The Sale
Use Shorter Words
One Idea Per Slide
Have A Bias Towards Performance
Dominate Events
Learn Something On Friday
Practice Telling Stories
Learn Layouts
Sit On Sales Calls
Use Fewer Words
Keep It Simple
Problems Are Opportunities
Better Design Drives Action
More ≠ Better
Find A Mentor
Master Your Martech
Talk To Detractors
Get Good At Asking Questions
SEM Is Burstable
Don’t Overplan
It’s Hard To Make Things Simple