Hire The Best Writer
It’s Hard To Make Things Simple
Problems Are Opportunities
Practice Telling Stories
Words Are Design
SEM Is Burstable
Remember Who You’re Talking To
Master Your Martech
Build A Culture Of Openness
Channel Your Inner Freud
Get Good At Asking Questions
Talk To Detractors
Automation Is Your Friend
Every Touchpoint Matters
Own Your Mistakes
Use Shorter Words
Design Matters
Use Fewer Words
Always Test Something
Dominate Events
Stand-up Everyday
Ideas Are Free
Have A Bias Towards Performance
Learn Something On Friday
Kill Your Darlings
Market After The Sale
Don’t Overplan
Segment.
SEO Is Sustainable
More ≠ Better
Sit On Sales Calls
Learn Layouts
Keep It Simple
Know Your Competitors
Find A Mentor
One Idea Per Slide
Better Design Drives Action