Use Fewer Words
Automation Is Your Friend
Learn Layouts
Master Your Martech
Remember Who You’re Talking To
Ideas Are Free
Find A Mentor
More ≠ Better
Practice Telling Stories
Keep It Simple
Build A Culture Of Openness
It’s Hard To Make Things Simple
Use Shorter Words
Stand-up Everyday
Dominate Events
Talk To Detractors
Problems Are Opportunities
Market After The Sale
Kill Your Darlings
Channel Your Inner Freud
Words Are Design
Always Test Something
Every Touchpoint Matters
Don’t Overplan
Hire The Best Writer
Get Good At Asking Questions
SEO Is Sustainable
One Idea Per Slide
Sit On Sales Calls
Learn Something On Friday
Segment.
Better Design Drives Action
Know Your Competitors
Have A Bias Towards Performance
SEM Is Burstable
Own Your Mistakes
Design Matters