Own Your Mistakes
Dominate Events
Practice Telling Stories
Channel Your Inner Freud
Words Are Design
SEM Is Burstable
Ideas Are Free
One Idea Per Slide
Segment.
Problems Are Opportunities
Don’t Overplan
It’s Hard To Make Things Simple
Sit On Sales Calls
Hire The Best Writer
Use Fewer Words
Talk To Detractors
Automation Is Your Friend
Learn Layouts
Every Touchpoint Matters
SEO Is Sustainable
Find A Mentor
Design Matters
Have A Bias Towards Performance
Keep It Simple
Learn Something On Friday
Master Your Martech
Use Shorter Words
Get Good At Asking Questions
More ≠ Better
Stand-up Everyday
Remember Who You’re Talking To
Build A Culture Of Openness
Market After The Sale
Better Design Drives Action
Know Your Competitors
Kill Your Darlings
Always Test Something