Words Are Design
Kill Your Darlings
Sit On Sales Calls
Dominate Events
More ≠ Better
Keep It Simple
Use Fewer Words
Better Design Drives Action
One Idea Per Slide
Get Good At Asking Questions
Problems Are Opportunities
It’s Hard To Make Things Simple
Talk To Detractors
Learn Layouts
Automation Is Your Friend
SEM Is Burstable
Segment.
Know Your Competitors
Own Your Mistakes
Hire The Best Writer
Ideas Are Free
Learn Something On Friday
Practice Telling Stories
Have A Bias Towards Performance
Design Matters
Market After The Sale
Always Test Something
SEO Is Sustainable
Stand-up Everyday
Every Touchpoint Matters
Remember Who You’re Talking To
Build A Culture Of Openness
Don’t Overplan
Channel Your Inner Freud
Master Your Martech
Find A Mentor
Use Shorter Words