Build A Culture Of Openness
Own Your Mistakes
SEO Is Sustainable
Have A Bias Towards Performance
Automation Is Your Friend
Problems Are Opportunities
Channel Your Inner Freud
Don’t Overplan
Ideas Are Free
Stand-up Everyday
Hire The Best Writer
Segment.
SEM Is Burstable
Master Your Martech
Design Matters
Use Fewer Words
Get Good At Asking Questions
More ≠ Better
Learn Layouts
Remember Who You’re Talking To
Better Design Drives Action
Kill Your Darlings
Dominate Events
It’s Hard To Make Things Simple
Words Are Design
Every Touchpoint Matters
Use Shorter Words
One Idea Per Slide
Keep It Simple
Sit On Sales Calls
Market After The Sale
Practice Telling Stories
Learn Something On Friday
Find A Mentor
Know Your Competitors
Always Test Something
Talk To Detractors