Remember Who You’re Talking To
Problems Are Opportunities
Talk To Detractors
Channel Your Inner Freud
Stand-up Everyday
Own Your Mistakes
Sit On Sales Calls
One Idea Per Slide
Use Fewer Words
Learn Something On Friday
Every Touchpoint Matters
Dominate Events
Design Matters
Hire The Best Writer
SEO Is Sustainable
Don’t Overplan
Have A Bias Towards Performance
Master Your Martech
Know Your Competitors
Ideas Are Free
Use Shorter Words
Keep It Simple
Automation Is Your Friend
SEM Is Burstable
Get Good At Asking Questions
It’s Hard To Make Things Simple
Market After The Sale
Segment.
Build A Culture Of Openness
Always Test Something
Practice Telling Stories
Words Are Design
Learn Layouts
Find A Mentor
Kill Your Darlings
More ≠ Better
Better Design Drives Action