One Idea Per Slide
Design Matters
Talk To Detractors
Kill Your Darlings
Remember Who You’re Talking To
Have A Bias Towards Performance
Automation Is Your Friend
Keep It Simple
Ideas Are Free
Find A Mentor
Problems Are Opportunities
Don’t Overplan
More ≠ Better
Know Your Competitors
Learn Something On Friday
Words Are Design
Learn Layouts
Master Your Martech
Better Design Drives Action
Channel Your Inner Freud
SEO Is Sustainable
Sit On Sales Calls
Always Test Something
Segment.
Use Fewer Words
Stand-up Everyday
Use Shorter Words
Build A Culture Of Openness
Own Your Mistakes
Hire The Best Writer
Market After The Sale
Every Touchpoint Matters
SEM Is Burstable
Get Good At Asking Questions
It’s Hard To Make Things Simple
Practice Telling Stories
Dominate Events