It’s Hard To Make Things Simple
Problems Are Opportunities
Find A Mentor
Don’t Overplan
Get Good At Asking Questions
Words Are Design
Build A Culture Of Openness
Have A Bias Towards Performance
Own Your Mistakes
Channel Your Inner Freud
More ≠ Better
Keep It Simple
Sit On Sales Calls
Automation Is Your Friend
Talk To Detractors
Better Design Drives Action
Learn Layouts
Always Test Something
Practice Telling Stories
Remember Who You’re Talking To
One Idea Per Slide
Know Your Competitors
Segment.
Stand-up Everyday
Market After The Sale
SEM Is Burstable
Use Fewer Words
Learn Something On Friday
Ideas Are Free
Kill Your Darlings
Every Touchpoint Matters
Master Your Martech
Design Matters
Dominate Events
Hire The Best Writer
Use Shorter Words
SEO Is Sustainable