Hire The Best Writer
Every Touchpoint Matters
Have A Bias Towards Performance
SEM Is Burstable
Don’t Overplan
Problems Are Opportunities
Talk To Detractors
Use Shorter Words
Build A Culture Of Openness
Master Your Martech
Dominate Events
Design Matters
Keep It Simple
Use Fewer Words
SEO Is Sustainable
Stand-up Everyday
More ≠ Better
Learn Something On Friday
Get Good At Asking Questions
Channel Your Inner Freud
Find A Mentor
Learn Layouts
Always Test Something
Segment.
Sit On Sales Calls
Know Your Competitors
Automation Is Your Friend
It’s Hard To Make Things Simple
One Idea Per Slide
Words Are Design
Ideas Are Free
Better Design Drives Action
Remember Who You’re Talking To
Own Your Mistakes
Market After The Sale
Kill Your Darlings
Practice Telling Stories