Keep It Simple
Use Fewer Words
Better Design Drives Action
Use Shorter Words
Have A Bias Towards Performance
Sit On Sales Calls
Design Matters
Learn Layouts
Every Touchpoint Matters
Find A Mentor
Stand-up Everyday
Words Are Design
More ≠ Better
It’s Hard To Make Things Simple
Don’t Overplan
Own Your Mistakes
Learn Something On Friday
SEM Is Burstable
Automation Is Your Friend
Know Your Competitors
SEO Is Sustainable
Hire The Best Writer
Talk To Detractors
One Idea Per Slide
Market After The Sale
Remember Who You’re Talking To
Build A Culture Of Openness
Get Good At Asking Questions
Always Test Something
Practice Telling Stories
Kill Your Darlings
Segment.
Dominate Events
Master Your Martech
Channel Your Inner Freud
Problems Are Opportunities