Learn Something On Friday
Remember Who You’re Talking To
Market After The Sale
Stand-up Everyday
SEO Is Sustainable
Practice Telling Stories
Keep It Simple
Learn Layouts
Get Good At Asking Questions
Dominate Events
One Idea Per Slide
Every Touchpoint Matters
Ideas Are Free
Kill Your Darlings
Master Your Martech
Build A Culture Of Openness
More ≠ Better
Channel Your Inner Freud
Automation Is Your Friend
Don’t Overplan
SEM Is Burstable
Use Fewer Words
Have A Bias Towards Performance
Know Your Competitors
Design Matters
Segment.
Hire The Best Writer
Sit On Sales Calls
Use Shorter Words
It’s Hard To Make Things Simple
Find A Mentor
Talk To Detractors
Better Design Drives Action
Own Your Mistakes
Words Are Design
Always Test Something
Problems Are Opportunities