Always Test Something
Sit On Sales Calls
One Idea Per Slide
Hire The Best Writer
SEO Is Sustainable
Kill Your Darlings
It’s Hard To Make Things Simple
Better Design Drives Action
Learn Something On Friday
Dominate Events
Build A Culture Of Openness
Every Touchpoint Matters
Use Fewer Words
Ideas Are Free
Have A Bias Towards Performance
Design Matters
Own Your Mistakes
Master Your Martech
Don’t Overplan
Keep It Simple
Stand-up Everyday
Learn Layouts
Talk To Detractors
Remember Who You’re Talking To
More ≠ Better
Channel Your Inner Freud
Market After The Sale
Practice Telling Stories
Problems Are Opportunities
Know Your Competitors
Find A Mentor
Words Are Design
Automation Is Your Friend
SEM Is Burstable
Segment.
Use Shorter Words
Get Good At Asking Questions