SEO Is Sustainable
Kill Your Darlings
Don’t Overplan
More ≠ Better
Master Your Martech
Remember Who You’re Talking To
Better Design Drives Action
Find A Mentor
Practice Telling Stories
Market After The Sale
Channel Your Inner Freud
Use Fewer Words
Talk To Detractors
Keep It Simple
It’s Hard To Make Things Simple
Sit On Sales Calls
Every Touchpoint Matters
Words Are Design
Hire The Best Writer
Always Test Something
Problems Are Opportunities
Ideas Are Free
Own Your Mistakes
Build A Culture Of Openness
Design Matters
Stand-up Everyday
Have A Bias Towards Performance
Dominate Events
Get Good At Asking Questions
SEM Is Burstable
Use Shorter Words
Segment.
Automation Is Your Friend
Know Your Competitors
Learn Something On Friday
Learn Layouts
One Idea Per Slide