SEM Is Burstable
Always Test Something
Sit On Sales Calls
Practice Telling Stories
Stand-up Everyday
Automation Is Your Friend
Know Your Competitors
Use Fewer Words
Ideas Are Free
Build A Culture Of Openness
Keep It Simple
SEO Is Sustainable
Learn Something On Friday
Talk To Detractors
Remember Who You’re Talking To
One Idea Per Slide
Master Your Martech
Kill Your Darlings
Design Matters
Channel Your Inner Freud
Segment.
Get Good At Asking Questions
Have A Bias Towards Performance
More ≠ Better
Problems Are Opportunities
Don’t Overplan
Own Your Mistakes
Find A Mentor
Hire The Best Writer
Learn Layouts
Better Design Drives Action
Words Are Design
Use Shorter Words
Dominate Events
It’s Hard To Make Things Simple
Market After The Sale
Every Touchpoint Matters