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Ideas Are Free
Channel Your Inner Freud
Every Touchpoint Matters
Get Good At Asking Questions
Hire The Best Writer
Stand-up Everyday
Automation Is Your Friend
Segment.
One Idea Per Slide
More ≠ Better
Dominate Events
SEM Is Burstable
SEO Is Sustainable
Know Your Competitors
Don’t Overplan
Sit On Sales Calls
Use Shorter Words
Talk To Detractors
Master Your Martech
Find A Mentor
Keep It Simple
Practice Telling Stories
Have A Bias Towards Performance
Remember Who You’re Talking To
It’s Hard To Make Things Simple
Kill Your Darlings
Learn Something On Friday
Problems Are Opportunities
Build A Culture Of Openness
Better Design Drives Action
Own Your Mistakes
Learn Layouts
Always Test Something
Words Are Design
Use Fewer Words
Market After The Sale
Design Matters