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Master Your Martech
Sit On Sales Calls
SEM Is Burstable
Have A Bias Towards Performance
Keep It Simple
Don’t Overplan
Use Shorter Words
Know Your Competitors
Use Fewer Words
Ideas Are Free
Segment.
Every Touchpoint Matters
Hire The Best Writer
Channel Your Inner Freud
Build A Culture Of Openness
It’s Hard To Make Things Simple
Automation Is Your Friend
Learn Something On Friday
Always Test Something
Talk To Detractors
More ≠ Better
Kill Your Darlings
Design Matters
Remember Who You’re Talking To
Get Good At Asking Questions
Problems Are Opportunities
Better Design Drives Action
Practice Telling Stories
Stand-up Everyday
One Idea Per Slide
SEO Is Sustainable
Words Are Design
Dominate Events
Market After The Sale
Own Your Mistakes
Find A Mentor
Learn Layouts