It’s Hard To Make Things Simple
Every Touchpoint Matters
Learn Layouts
Master Your Martech
Market After The Sale
Hire The Best Writer
One Idea Per Slide
Don’t Overplan
Have A Bias Towards Performance
Design Matters
Use Shorter Words
Automation Is Your Friend
Learn Something On Friday
Better Design Drives Action
Words Are Design
Build A Culture Of Openness
Know Your Competitors
Problems Are Opportunities
Use Fewer Words
SEM Is Burstable
SEO Is Sustainable
Kill Your Darlings
Stand-up Everyday
Ideas Are Free
Sit On Sales Calls
Channel Your Inner Freud
Remember Who You’re Talking To
Talk To Detractors
Segment.
Always Test Something
More ≠ Better
Get Good At Asking Questions
Own Your Mistakes
Practice Telling Stories
Dominate Events
Find A Mentor
Keep It Simple