It’s Hard To Make Things Simple
Get Good At Asking Questions
Use Fewer Words
Always Test Something
Learn Layouts
Find A Mentor
SEM Is Burstable
Words Are Design
Automation Is Your Friend
Design Matters
More ≠ Better
Use Shorter Words
Dominate Events
Practice Telling Stories
Better Design Drives Action
Build A Culture Of Openness
Sit On Sales Calls
Every Touchpoint Matters
SEO Is Sustainable
Know Your Competitors
Stand-up Everyday
Hire The Best Writer
Own Your Mistakes
Keep It Simple
Master Your Martech
Don’t Overplan
Ideas Are Free
One Idea Per Slide
Remember Who You’re Talking To
Have A Bias Towards Performance
Talk To Detractors
Problems Are Opportunities
Channel Your Inner Freud
Learn Something On Friday
Kill Your Darlings
Market After The Sale
Segment.