Segment.
Channel Your Inner Freud
Always Test Something
Better Design Drives Action
Design Matters
Every Touchpoint Matters
Learn Layouts
Remember Who You’re Talking To
Kill Your Darlings
Ideas Are Free
Hire The Best Writer
SEM Is Burstable
Problems Are Opportunities
Learn Something On Friday
Dominate Events
Talk To Detractors
Know Your Competitors
It’s Hard To Make Things Simple
Sit On Sales Calls
Keep It Simple
More ≠ Better
Words Are Design
Have A Bias Towards Performance
SEO Is Sustainable
Use Shorter Words
Build A Culture Of Openness
Use Fewer Words
Get Good At Asking Questions
Don’t Overplan
Find A Mentor
One Idea Per Slide
Practice Telling Stories
Automation Is Your Friend
Stand-up Everyday
Own Your Mistakes
Market After The Sale
Master Your Martech