Know Your Competitors
Kill Your Darlings
Find A Mentor
More ≠ Better
Stand-up Everyday
Use Fewer Words
Market After The Sale
SEM Is Burstable
Own Your Mistakes
Every Touchpoint Matters
Ideas Are Free
Dominate Events
Design Matters
Segment.
Channel Your Inner Freud
Hire The Best Writer
Practice Telling Stories
Problems Are Opportunities
Sit On Sales Calls
Remember Who You’re Talking To
Have A Bias Towards Performance
Automation Is Your Friend
Words Are Design
Get Good At Asking Questions
Build A Culture Of Openness
One Idea Per Slide
Always Test Something
Keep It Simple
Better Design Drives Action
Use Shorter Words
Talk To Detractors
Master Your Martech
Don’t Overplan
Learn Layouts
Learn Something On Friday
It’s Hard To Make Things Simple
SEO Is Sustainable