Have A Bias Towards Performance
Automation Is Your Friend
Practice Telling Stories
Know Your Competitors
Stand-up Everyday
Hire The Best Writer
Talk To Detractors
Market After The Sale
Ideas Are Free
More ≠ Better
Find A Mentor
It’s Hard To Make Things Simple
Build A Culture Of Openness
Dominate Events
Channel Your Inner Freud
Master Your Martech
Own Your Mistakes
Better Design Drives Action
Design Matters
Kill Your Darlings
Problems Are Opportunities
Use Fewer Words
Keep It Simple
SEO Is Sustainable
Learn Something On Friday
Use Shorter Words
One Idea Per Slide
Learn Layouts
Always Test Something
Don’t Overplan
Sit On Sales Calls
SEM Is Burstable
Remember Who You’re Talking To
Words Are Design
Every Touchpoint Matters
Segment.
Get Good At Asking Questions