Know Your Competitors
Master Your Martech
Own Your Mistakes
It’s Hard To Make Things Simple
Ideas Are Free
Build A Culture Of Openness
Problems Are Opportunities
Automation Is Your Friend
SEM Is Burstable
Design Matters
Dominate Events
One Idea Per Slide
SEO Is Sustainable
Every Touchpoint Matters
Words Are Design
Sit On Sales Calls
Segment.
Learn Layouts
Talk To Detractors
Market After The Sale
Learn Something On Friday
Always Test Something
Don’t Overplan
Channel Your Inner Freud
Stand-up Everyday
Get Good At Asking Questions
Keep It Simple
Kill Your Darlings
Find A Mentor
More ≠ Better
Use Fewer Words
Better Design Drives Action
Hire The Best Writer
Remember Who You’re Talking To
Use Shorter Words
Have A Bias Towards Performance
Practice Telling Stories