Don’t Overplan
Every Touchpoint Matters
Ideas Are Free
Words Are Design
Build A Culture Of Openness
Keep It Simple
Channel Your Inner Freud
Learn Something On Friday
Have A Bias Towards Performance
Market After The Sale
Master Your Martech
Own Your Mistakes
Use Shorter Words
Talk To Detractors
Better Design Drives Action
Design Matters
Use Fewer Words
Hire The Best Writer
Know Your Competitors
Segment.
More ≠ Better
Learn Layouts
SEO Is Sustainable
Stand-up Everyday
Sit On Sales Calls
Automation Is Your Friend
Remember Who You’re Talking To
Get Good At Asking Questions
SEM Is Burstable
Practice Telling Stories
Kill Your Darlings
It’s Hard To Make Things Simple
Problems Are Opportunities
Always Test Something
Find A Mentor
Dominate Events
One Idea Per Slide