Master Your Martech
Automation Is Your Friend
Don’t Overplan
Always Test Something
One Idea Per Slide
Find A Mentor
Channel Your Inner Freud
Stand-up Everyday
Words Are Design
Practice Telling Stories
Remember Who You’re Talking To
Hire The Best Writer
Get Good At Asking Questions
Own Your Mistakes
Better Design Drives Action
Use Fewer Words
Sit On Sales Calls
Have A Bias Towards Performance
Market After The Sale
Dominate Events
Keep It Simple
Learn Layouts
Design Matters
SEO Is Sustainable
Know Your Competitors
Ideas Are Free
Build A Culture Of Openness
More ≠ Better
Learn Something On Friday
Problems Are Opportunities
It’s Hard To Make Things Simple
Talk To Detractors
Segment.
Kill Your Darlings
SEM Is Burstable
Every Touchpoint Matters
Use Shorter Words