Design Matters
SEO Is Sustainable
Kill Your Darlings
Problems Are Opportunities
Every Touchpoint Matters
Own Your Mistakes
Use Fewer Words
Words Are Design
Practice Telling Stories
One Idea Per Slide
Stand-up Everyday
More ≠ Better
Master Your Martech
It’s Hard To Make Things Simple
Use Shorter Words
Channel Your Inner Freud
Keep It Simple
Hire The Best Writer
Get Good At Asking Questions
Don’t Overplan
Know Your Competitors
SEM Is Burstable
Learn Something On Friday
Talk To Detractors
Dominate Events
Automation Is Your Friend
Learn Layouts
Sit On Sales Calls
Always Test Something
Find A Mentor
Ideas Are Free
Segment.
Remember Who You’re Talking To
Build A Culture Of Openness
Have A Bias Towards Performance
Market After The Sale
Better Design Drives Action