Don’t Overplan
Use Fewer Words
Design Matters
Get Good At Asking Questions
Talk To Detractors
Automation Is Your Friend
Have A Bias Towards Performance
Words Are Design
Learn Something On Friday
More ≠ Better
SEM Is Burstable
Always Test Something
Sit On Sales Calls
Remember Who You’re Talking To
Segment.
Own Your Mistakes
Channel Your Inner Freud
Learn Layouts
Use Shorter Words
SEO Is Sustainable
Practice Telling Stories
Ideas Are Free
Market After The Sale
Better Design Drives Action
One Idea Per Slide
Hire The Best Writer
Dominate Events
Keep It Simple
Build A Culture Of Openness
Problems Are Opportunities
It’s Hard To Make Things Simple
Stand-up Everyday
Master Your Martech
Find A Mentor
Every Touchpoint Matters
Kill Your Darlings
Know Your Competitors