Use Fewer Words
Better Design Drives Action
Remember Who You’re Talking To
Talk To Detractors
Market After The Sale
Learn Something On Friday
Always Test Something
Automation Is Your Friend
Design Matters
Own Your Mistakes
SEM Is Burstable
Learn Layouts
Kill Your Darlings
Know Your Competitors
Hire The Best Writer
Sit On Sales Calls
More ≠ Better
Master Your Martech
Problems Are Opportunities
Don’t Overplan
Stand-up Everyday
Dominate Events
Get Good At Asking Questions
Every Touchpoint Matters
One Idea Per Slide
Ideas Are Free
Build A Culture Of Openness
Use Shorter Words
Find A Mentor
Channel Your Inner Freud
Practice Telling Stories
Segment.
It’s Hard To Make Things Simple
SEO Is Sustainable
Keep It Simple
Have A Bias Towards Performance
Words Are Design