Own Your Mistakes
Dominate Events
Every Touchpoint Matters
Don’t Overplan
SEM Is Burstable
Keep It Simple
SEO Is Sustainable
More ≠ Better
One Idea Per Slide
Build A Culture Of Openness
It’s Hard To Make Things Simple
Kill Your Darlings
Talk To Detractors
Learn Layouts
Design Matters
Stand-up Everyday
Market After The Sale
Have A Bias Towards Performance
Know Your Competitors
Words Are Design
Use Fewer Words
Get Good At Asking Questions
Remember Who You’re Talking To
Always Test Something
Better Design Drives Action
Learn Something On Friday
Hire The Best Writer
Segment.
Channel Your Inner Freud
Find A Mentor
Practice Telling Stories
Problems Are Opportunities
Use Shorter Words
Ideas Are Free
Automation Is Your Friend
Master Your Martech
Sit On Sales Calls