Better Design Drives Action
Design Matters
Learn Layouts
Master Your Martech
Always Test Something
Problems Are Opportunities
SEO Is Sustainable
More ≠ Better
Get Good At Asking Questions
Channel Your Inner Freud
Practice Telling Stories
Remember Who You’re Talking To
Every Touchpoint Matters
Use Fewer Words
Learn Something On Friday
Words Are Design
Automation Is Your Friend
Use Shorter Words
Segment.
SEM Is Burstable
Kill Your Darlings
Keep It Simple
Hire The Best Writer
One Idea Per Slide
Stand-up Everyday
Don’t Overplan
Sit On Sales Calls
Own Your Mistakes
Have A Bias Towards Performance
Ideas Are Free
Talk To Detractors
Find A Mentor
Know Your Competitors
Build A Culture Of Openness
Market After The Sale
It’s Hard To Make Things Simple
Dominate Events