Don’t Overplan
Market After The Sale
Use Fewer Words
It’s Hard To Make Things Simple
SEO Is Sustainable
Ideas Are Free
One Idea Per Slide
Build A Culture Of Openness
Keep It Simple
Know Your Competitors
Automation Is Your Friend
Dominate Events
Have A Bias Towards Performance
Segment.
Every Touchpoint Matters
Learn Something On Friday
More ≠ Better
Design Matters
Get Good At Asking Questions
Master Your Martech
Practice Telling Stories
Talk To Detractors
Hire The Best Writer
Sit On Sales Calls
Problems Are Opportunities
Better Design Drives Action
Own Your Mistakes
Stand-up Everyday
Kill Your Darlings
Find A Mentor
Learn Layouts
Use Shorter Words
Channel Your Inner Freud
SEM Is Burstable
Always Test Something
Words Are Design
Remember Who You’re Talking To