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Build A Culture Of Openness
Sit On Sales Calls
Market After The Sale
Own Your Mistakes
Channel Your Inner Freud
Segment.
Hire The Best Writer
Find A Mentor
SEO Is Sustainable
Master Your Martech
Learn Something On Friday
Design Matters
Learn Layouts
Don’t Overplan
Have A Bias Towards Performance
Problems Are Opportunities
Stand-up Everyday
Kill Your Darlings
Ideas Are Free
Words Are Design
Remember Who You’re Talking To
Practice Telling Stories
Automation Is Your Friend
Know Your Competitors
Get Good At Asking Questions
Use Fewer Words
Dominate Events
Better Design Drives Action
SEM Is Burstable
More ≠ Better
Talk To Detractors
Keep It Simple
One Idea Per Slide
Every Touchpoint Matters
Use Shorter Words
Always Test Something
It’s Hard To Make Things Simple