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Casual Marketing Thoughts

Design Matters

Spend time designing things that people want to interact with. Buttons, PDFs, email all benefit from a fresh, clean aesthetic.

For more reading on why design matters and how it plays into the bigger UX picture, I suggest learning about the Aesthetic Usability Effect

Share With Your Peeps
Two Random Thoughts
Have A Bias Towards Performance
Talk To Detractors

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Punchy thoughts from 2 decades in the marketing trenches.