More ≠ Better
Build A Culture Of Openness
Own Your Mistakes
Stand-up Everyday
Segment.
Learn Layouts
Dominate Events
Know Your Competitors
Always Test Something
SEO Is Sustainable
Hire The Best Writer
Sit On Sales Calls
Ideas Are Free
Don’t Overplan
Design Matters
Better Design Drives Action
Every Touchpoint Matters
Talk To Detractors
Kill Your Darlings
It’s Hard To Make Things Simple
Get Good At Asking Questions
Learn Something On Friday
Have A Bias Towards Performance
Find A Mentor
Master Your Martech
Use Shorter Words
Use Fewer Words
Channel Your Inner Freud
SEM Is Burstable
Market After The Sale
Keep It Simple
One Idea Per Slide
Remember Who You’re Talking To
Automation Is Your Friend
Words Are Design
Practice Telling Stories
Problems Are Opportunities