Practice Telling Stories
One Idea Per Slide
Words Are Design
Keep It Simple
More ≠ Better
Learn Something On Friday
Sit On Sales Calls
Problems Are Opportunities
Channel Your Inner Freud
Always Test Something
Hire The Best Writer
Every Touchpoint Matters
Have A Bias Towards Performance
Design Matters
Learn Layouts
Know Your Competitors
Talk To Detractors
Get Good At Asking Questions
Master Your Martech
It’s Hard To Make Things Simple
Automation Is Your Friend
Own Your Mistakes
Dominate Events
Segment.
SEO Is Sustainable
Ideas Are Free
SEM Is Burstable
Find A Mentor
Stand-up Everyday
Market After The Sale
Remember Who You’re Talking To
Build A Culture Of Openness
Kill Your Darlings
Don’t Overplan
Better Design Drives Action
Use Fewer Words
Use Shorter Words