Better Design Drives Action
Channel Your Inner Freud
Use Shorter Words
Stand-up Everyday
Practice Telling Stories
SEO Is Sustainable
Know Your Competitors
Keep It Simple
Kill Your Darlings
Hire The Best Writer
Always Test Something
Sit On Sales Calls
Words Are Design
Master Your Martech
Talk To Detractors
Segment.
One Idea Per Slide
It’s Hard To Make Things Simple
Ideas Are Free
Dominate Events
Don’t Overplan
Learn Layouts
Problems Are Opportunities
Own Your Mistakes
Automation Is Your Friend
Remember Who You’re Talking To
Market After The Sale
More ≠ Better
Use Fewer Words
Get Good At Asking Questions
Design Matters
Every Touchpoint Matters
Find A Mentor
Have A Bias Towards Performance
SEM Is Burstable
Build A Culture Of Openness
Learn Something On Friday