Practice Telling Stories
Stand-up Everyday
Channel Your Inner Freud
Market After The Sale
Remember Who You’re Talking To
Talk To Detractors
Always Test Something
Sit On Sales Calls
Design Matters
Segment.
Don’t Overplan
Better Design Drives Action
Learn Something On Friday
One Idea Per Slide
Problems Are Opportunities
Master Your Martech
SEM Is Burstable
Know Your Competitors
Have A Bias Towards Performance
Dominate Events
Own Your Mistakes
Get Good At Asking Questions
SEO Is Sustainable
Use Shorter Words
It’s Hard To Make Things Simple
Keep It Simple
Find A Mentor
Automation Is Your Friend
Ideas Are Free
Learn Layouts
Words Are Design
Build A Culture Of Openness
Hire The Best Writer
Every Touchpoint Matters
Use Fewer Words
More ≠ Better
Kill Your Darlings