Know Your Competitors
Learn Layouts
Words Are Design
It’s Hard To Make Things Simple
Learn Something On Friday
Problems Are Opportunities
Have A Bias Towards Performance
Own Your Mistakes
Better Design Drives Action
Remember Who You’re Talking To
Every Touchpoint Matters
Market After The Sale
Kill Your Darlings
Ideas Are Free
Master Your Martech
Always Test Something
Find A Mentor
Channel Your Inner Freud
SEM Is Burstable
Design Matters
Stand-up Everyday
Practice Telling Stories
More ≠ Better
Keep It Simple
Automation Is Your Friend
Sit On Sales Calls
Build A Culture Of Openness
Get Good At Asking Questions
Talk To Detractors
Dominate Events
Use Shorter Words
Don’t Overplan
Use Fewer Words
Hire The Best Writer
SEO Is Sustainable
Segment.
One Idea Per Slide