One Idea Per Slide
Master Your Martech
More ≠ Better
Practice Telling Stories
Automation Is Your Friend
Market After The Sale
Own Your Mistakes
Better Design Drives Action
Kill Your Darlings
Stand-up Everyday
Every Touchpoint Matters
Find A Mentor
Don’t Overplan
Ideas Are Free
Dominate Events
Sit On Sales Calls
Words Are Design
Talk To Detractors
Design Matters
Keep It Simple
Use Shorter Words
Build A Culture Of Openness
Problems Are Opportunities
Segment.
SEO Is Sustainable
SEM Is Burstable
Know Your Competitors
Have A Bias Towards Performance
Always Test Something
Get Good At Asking Questions
Channel Your Inner Freud
Hire The Best Writer
Remember Who You’re Talking To
Learn Layouts
Learn Something On Friday
It’s Hard To Make Things Simple
Use Fewer Words