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Casual Marketing Thoughts
Use Fewer Words
Know Your Competitors
Practice Telling Stories
Always Test Something
Keep It Simple
Get Good At Asking Questions
Better Design Drives Action
Find A Mentor
Hire The Best Writer
Build A Culture Of Openness
Kill Your Darlings
Learn Something On Friday
SEO Is Sustainable
Ideas Are Free
Segment.
Learn Layouts
Problems Are Opportunities
One Idea Per Slide
More ≠ Better
Automation Is Your Friend
Master Your Martech
Stand-up Everyday
Own Your Mistakes
Have A Bias Towards Performance
Sit On Sales Calls
It’s Hard To Make Things Simple
SEM Is Burstable
Dominate Events
Talk To Detractors
Words Are Design
Don’t Overplan
Every Touchpoint Matters
Remember Who You’re Talking To
Channel Your Inner Freud
Market After The Sale
Use Shorter Words
Design Matters