Hire The Best Writer
Learn Something On Friday
Ideas Are Free
Own Your Mistakes
Get Good At Asking Questions
Every Touchpoint Matters
Dominate Events
Talk To Detractors
SEO Is Sustainable
Channel Your Inner Freud
Learn Layouts
Build A Culture Of Openness
Problems Are Opportunities
One Idea Per Slide
Words Are Design
Kill Your Darlings
SEM Is Burstable
More ≠ Better
It’s Hard To Make Things Simple
Market After The Sale
Keep It Simple
Practice Telling Stories
Don’t Overplan
Automation Is Your Friend
Use Shorter Words
Use Fewer Words
Remember Who You’re Talking To
Always Test Something
Better Design Drives Action
Stand-up Everyday
Have A Bias Towards Performance
Design Matters
Find A Mentor
Segment.
Know Your Competitors
Sit On Sales Calls
Master Your Martech