Stand-up Everyday
Talk To Detractors
Every Touchpoint Matters
Master Your Martech
Kill Your Darlings
Use Fewer Words
SEM Is Burstable
Learn Layouts
SEO Is Sustainable
Find A Mentor
Use Shorter Words
Market After The Sale
Build A Culture Of Openness
Design Matters
Hire The Best Writer
Problems Are Opportunities
Dominate Events
Sit On Sales Calls
Keep It Simple
Better Design Drives Action
Have A Bias Towards Performance
Know Your Competitors
Get Good At Asking Questions
Remember Who You’re Talking To
Practice Telling Stories
Always Test Something
Channel Your Inner Freud
It’s Hard To Make Things Simple
Own Your Mistakes
Learn Something On Friday
Don’t Overplan
Words Are Design
Segment.
One Idea Per Slide
More ≠ Better
Automation Is Your Friend
Ideas Are Free