Dominate Events
It’s Hard To Make Things Simple
Keep It Simple
Own Your Mistakes
Design Matters
Find A Mentor
Kill Your Darlings
Sit On Sales Calls
One Idea Per Slide
Build A Culture Of Openness
SEO Is Sustainable
Channel Your Inner Freud
Get Good At Asking Questions
Market After The Sale
Use Shorter Words
Hire The Best Writer
Learn Layouts
Stand-up Everyday
Have A Bias Towards Performance
Master Your Martech
Ideas Are Free
Know Your Competitors
Every Touchpoint Matters
Automation Is Your Friend
Segment.
Always Test Something
Learn Something On Friday
SEM Is Burstable
Don’t Overplan
Use Fewer Words
More ≠ Better
Talk To Detractors
Better Design Drives Action
Remember Who You’re Talking To
Problems Are Opportunities
Words Are Design
Practice Telling Stories