SEO Is Sustainable
Sit On Sales Calls
Channel Your Inner Freud
Use Fewer Words
Dominate Events
Use Shorter Words
Remember Who You’re Talking To
Better Design Drives Action
Know Your Competitors
Get Good At Asking Questions
Design Matters
Don’t Overplan
Learn Something On Friday
Automation Is Your Friend
Hire The Best Writer
Stand-up Everyday
Ideas Are Free
Build A Culture Of Openness
Kill Your Darlings
Own Your Mistakes
Always Test Something
Find A Mentor
Segment.
Market After The Sale
SEM Is Burstable
Every Touchpoint Matters
Learn Layouts
Talk To Detractors
Problems Are Opportunities
Practice Telling Stories
Keep It Simple
Master Your Martech
One Idea Per Slide
It’s Hard To Make Things Simple
Have A Bias Towards Performance
More ≠ Better
Words Are Design