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Casual Marketing Thoughts
SEO Is Sustainable
Always Test Something
Sit On Sales Calls
Dominate Events
Learn Layouts
Better Design Drives Action
Problems Are Opportunities
Design Matters
It’s Hard To Make Things Simple
Segment.
Every Touchpoint Matters
Kill Your Darlings
One Idea Per Slide
Don’t Overplan
SEM Is Burstable
Learn Something On Friday
Have A Bias Towards Performance
Know Your Competitors
Hire The Best Writer
More ≠ Better
Stand-up Everyday
Get Good At Asking Questions
Words Are Design
Build A Culture Of Openness
Keep It Simple
Own Your Mistakes
Talk To Detractors
Automation Is Your Friend
Market After The Sale
Use Fewer Words
Find A Mentor
Remember Who You’re Talking To
Channel Your Inner Freud
Use Shorter Words
Ideas Are Free
Master Your Martech
Practice Telling Stories