Own Your Mistakes
Know Your Competitors
Stand-up Everyday
Master Your Martech
Use Shorter Words
Always Test Something
Build A Culture Of Openness
More ≠ Better
SEM Is Burstable
Keep It Simple
Problems Are Opportunities
Market After The Sale
Better Design Drives Action
Kill Your Darlings
Practice Telling Stories
Design Matters
Talk To Detractors
Ideas Are Free
Find A Mentor
Words Are Design
Sit On Sales Calls
Learn Layouts
One Idea Per Slide
Get Good At Asking Questions
Channel Your Inner Freud
Learn Something On Friday
It’s Hard To Make Things Simple
SEO Is Sustainable
Automation Is Your Friend
Use Fewer Words
Hire The Best Writer
Have A Bias Towards Performance
Segment.
Don’t Overplan
Remember Who You’re Talking To
Dominate Events
Every Touchpoint Matters