Know Your Competitors
Stand-up Everyday
Remember Who You’re Talking To
Don’t Overplan
Practice Telling Stories
Master Your Martech
More ≠ Better
Every Touchpoint Matters
Build A Culture Of Openness
Have A Bias Towards Performance
SEO Is Sustainable
Use Fewer Words
One Idea Per Slide
Words Are Design
Own Your Mistakes
Automation Is Your Friend
Ideas Are Free
Get Good At Asking Questions
Dominate Events
Always Test Something
It’s Hard To Make Things Simple
Hire The Best Writer
Learn Layouts
Market After The Sale
SEM Is Burstable
Problems Are Opportunities
Find A Mentor
Better Design Drives Action
Kill Your Darlings
Design Matters
Sit On Sales Calls
Talk To Detractors
Learn Something On Friday
Segment.
Use Shorter Words
Keep It Simple
Channel Your Inner Freud