Kill Your Darlings
Stand-up Everyday
It’s Hard To Make Things Simple
Learn Something On Friday
Channel Your Inner Freud
Hire The Best Writer
Don’t Overplan
Keep It Simple
Master Your Martech
One Idea Per Slide
Talk To Detractors
Better Design Drives Action
Know Your Competitors
Dominate Events
Use Shorter Words
Design Matters
Remember Who You’re Talking To
Sit On Sales Calls
Get Good At Asking Questions
Have A Bias Towards Performance
Segment.
SEO Is Sustainable
Find A Mentor
Market After The Sale
SEM Is Burstable
Always Test Something
Every Touchpoint Matters
Words Are Design
Problems Are Opportunities
Ideas Are Free
Build A Culture Of Openness
Use Fewer Words
Own Your Mistakes
Learn Layouts
Practice Telling Stories
Automation Is Your Friend
More ≠ Better