Own Your Mistakes
Ideas Are Free
Kill Your Darlings
Sit On Sales Calls
Words Are Design
Have A Bias Towards Performance
Talk To Detractors
Always Test Something
Design Matters
Better Design Drives Action
Use Fewer Words
Learn Layouts
Build A Culture Of Openness
One Idea Per Slide
Remember Who You’re Talking To
Channel Your Inner Freud
Problems Are Opportunities
It’s Hard To Make Things Simple
Keep It Simple
Segment.
Master Your Martech
Hire The Best Writer
Use Shorter Words
Learn Something On Friday
Dominate Events
Know Your Competitors
More ≠ Better
Market After The Sale
Practice Telling Stories
Don’t Overplan
Find A Mentor
SEO Is Sustainable
SEM Is Burstable
Every Touchpoint Matters
Automation Is Your Friend
Get Good At Asking Questions
Stand-up Everyday