Problems Are Opportunities
Kill Your Darlings
One Idea Per Slide
Stand-up Everyday
Market After The Sale
Use Shorter Words
SEM Is Burstable
Find A Mentor
Words Are Design
Every Touchpoint Matters
Dominate Events
Hire The Best Writer
Talk To Detractors
Keep It Simple
Sit On Sales Calls
Own Your Mistakes
Better Design Drives Action
Have A Bias Towards Performance
Channel Your Inner Freud
Get Good At Asking Questions
Always Test Something
Segment.
Build A Culture Of Openness
SEO Is Sustainable
Automation Is Your Friend
It’s Hard To Make Things Simple
Design Matters
Use Fewer Words
Know Your Competitors
Don’t Overplan
Learn Layouts
Master Your Martech
Learn Something On Friday
Practice Telling Stories
More ≠ Better
Remember Who You’re Talking To
Ideas Are Free