Own Your Mistakes
Design Matters
Every Touchpoint Matters
Use Fewer Words
Master Your Martech
Automation Is Your Friend
Kill Your Darlings
More ≠ Better
Have A Bias Towards Performance
SEO Is Sustainable
One Idea Per Slide
Find A Mentor
Don’t Overplan
Sit On Sales Calls
Use Shorter Words
Get Good At Asking Questions
Segment.
Keep It Simple
It’s Hard To Make Things Simple
Remember Who You’re Talking To
Know Your Competitors
Channel Your Inner Freud
Always Test Something
Words Are Design
Ideas Are Free
Practice Telling Stories
Build A Culture Of Openness
Stand-up Everyday
Talk To Detractors
Dominate Events
Market After The Sale
Hire The Best Writer
Learn Something On Friday
Problems Are Opportunities
SEM Is Burstable
Learn Layouts
Better Design Drives Action