Better Design Drives Action
Remember Who You’re Talking To
Know Your Competitors
Keep It Simple
Learn Something On Friday
Build A Culture Of Openness
Segment.
Master Your Martech
SEM Is Burstable
Don’t Overplan
Design Matters
Own Your Mistakes
Learn Layouts
Practice Telling Stories
It’s Hard To Make Things Simple
Use Shorter Words
Talk To Detractors
Hire The Best Writer
Find A Mentor
Kill Your Darlings
Get Good At Asking Questions
Ideas Are Free
Words Are Design
One Idea Per Slide
Have A Bias Towards Performance
SEO Is Sustainable
Every Touchpoint Matters
Dominate Events
Stand-up Everyday
Channel Your Inner Freud
More ≠ Better
Market After The Sale
Sit On Sales Calls
Use Fewer Words
Always Test Something
Problems Are Opportunities
Automation Is Your Friend