Own Your Mistakes
Don’t Overplan
It’s Hard To Make Things Simple
More ≠ Better
Remember Who You’re Talking To
Hire The Best Writer
Keep It Simple
Automation Is Your Friend
Better Design Drives Action
Words Are Design
Every Touchpoint Matters
Kill Your Darlings
Stand-up Everyday
Practice Telling Stories
Market After The Sale
SEM Is Burstable
Find A Mentor
Problems Are Opportunities
Get Good At Asking Questions
Use Fewer Words
Know Your Competitors
Build A Culture Of Openness
Dominate Events
Talk To Detractors
Master Your Martech
Have A Bias Towards Performance
Always Test Something
Learn Layouts
Channel Your Inner Freud
Segment.
SEO Is Sustainable
Learn Something On Friday
Ideas Are Free
Design Matters
Sit On Sales Calls
One Idea Per Slide
Use Shorter Words