Use Shorter Words
Practice Telling Stories
Have A Bias Towards Performance
Automation Is Your Friend
Ideas Are Free
Keep It Simple
More ≠ Better
Sit On Sales Calls
Use Fewer Words
Get Good At Asking Questions
Channel Your Inner Freud
Every Touchpoint Matters
Stand-up Everyday
Talk To Detractors
Learn Layouts
One Idea Per Slide
Better Design Drives Action
Master Your Martech
Hire The Best Writer
It’s Hard To Make Things Simple
Build A Culture Of Openness
Kill Your Darlings
Dominate Events
Words Are Design
Design Matters
Remember Who You’re Talking To
Find A Mentor
Learn Something On Friday
Market After The Sale
Problems Are Opportunities
Always Test Something
SEM Is Burstable
Segment.
Don’t Overplan
SEO Is Sustainable
Know Your Competitors
Own Your Mistakes