Remember Who You’re Talking To
Talk To Detractors
Hire The Best Writer
More ≠ Better
Have A Bias Towards Performance
Words Are Design
Always Test Something
Market After The Sale
Kill Your Darlings
Use Fewer Words
Keep It Simple
Learn Something On Friday
Problems Are Opportunities
Know Your Competitors
Find A Mentor
Channel Your Inner Freud
Build A Culture Of Openness
Automation Is Your Friend
Segment.
Master Your Martech
Get Good At Asking Questions
SEO Is Sustainable
Use Shorter Words
SEM Is Burstable
Learn Layouts
Every Touchpoint Matters
Dominate Events
Design Matters
Sit On Sales Calls
Ideas Are Free
Better Design Drives Action
Don’t Overplan
Practice Telling Stories
Own Your Mistakes
One Idea Per Slide
It’s Hard To Make Things Simple
Stand-up Everyday