Don’t Overplan
Ideas Are Free
Automation Is Your Friend
SEO Is Sustainable
More ≠ Better
Have A Bias Towards Performance
Find A Mentor
Learn Something On Friday
Talk To Detractors
It’s Hard To Make Things Simple
Channel Your Inner Freud
Words Are Design
SEM Is Burstable
Master Your Martech
Own Your Mistakes
One Idea Per Slide
Keep It Simple
Stand-up Everyday
Remember Who You’re Talking To
Design Matters
Always Test Something
Use Shorter Words
Hire The Best Writer
Sit On Sales Calls
Build A Culture Of Openness
Market After The Sale
Use Fewer Words
Dominate Events
Segment.
Kill Your Darlings
Know Your Competitors
Every Touchpoint Matters
Better Design Drives Action
Get Good At Asking Questions
Learn Layouts
Problems Are Opportunities
Practice Telling Stories