Learn Layouts
Every Touchpoint Matters
Dominate Events
Hire The Best Writer
Use Fewer Words
Know Your Competitors
Automation Is Your Friend
Have A Bias Towards Performance
More ≠ Better
Find A Mentor
Words Are Design
Better Design Drives Action
Stand-up Everyday
Ideas Are Free
Get Good At Asking Questions
SEM Is Burstable
Own Your Mistakes
Keep It Simple
Talk To Detractors
Market After The Sale
Use Shorter Words
Channel Your Inner Freud
Problems Are Opportunities
Sit On Sales Calls
SEO Is Sustainable
Learn Something On Friday
Always Test Something
It’s Hard To Make Things Simple
Don’t Overplan
Design Matters
Master Your Martech
Kill Your Darlings
Segment.
Practice Telling Stories
One Idea Per Slide
Remember Who You’re Talking To
Build A Culture Of Openness