Ideas Are Free
Sit On Sales Calls
Automation Is Your Friend
Talk To Detractors
Problems Are Opportunities
Channel Your Inner Freud
Learn Something On Friday
Find A Mentor
Every Touchpoint Matters
Better Design Drives Action
Hire The Best Writer
Don’t Overplan
Remember Who You’re Talking To
More ≠ Better
Words Are Design
It’s Hard To Make Things Simple
Get Good At Asking Questions
Always Test Something
Know Your Competitors
Kill Your Darlings
SEO Is Sustainable
Build A Culture Of Openness
Use Fewer Words
Master Your Martech
Learn Layouts
Stand-up Everyday
Keep It Simple
Practice Telling Stories
Have A Bias Towards Performance
Design Matters
Market After The Sale
Dominate Events
Segment.
SEM Is Burstable
One Idea Per Slide
Use Shorter Words
Own Your Mistakes