Use Fewer Words
It’s Hard To Make Things Simple
Don’t Overplan
Know Your Competitors
Segment.
Have A Bias Towards Performance
Find A Mentor
SEO Is Sustainable
Hire The Best Writer
Build A Culture Of Openness
Automation Is Your Friend
Better Design Drives Action
Remember Who You’re Talking To
Ideas Are Free
Talk To Detractors
Words Are Design
Sit On Sales Calls
Always Test Something
Channel Your Inner Freud
Dominate Events
Learn Something On Friday
Master Your Martech
Kill Your Darlings
Market After The Sale
More ≠ Better
Design Matters
Get Good At Asking Questions
Problems Are Opportunities
Learn Layouts
Practice Telling Stories
Keep It Simple
Every Touchpoint Matters
One Idea Per Slide
Use Shorter Words
Stand-up Everyday
SEM Is Burstable
Own Your Mistakes