Learn Something On Friday
Learn Layouts
It’s Hard To Make Things Simple
Know Your Competitors
Automation Is Your Friend
Channel Your Inner Freud
Talk To Detractors
Use Shorter Words
Design Matters
Keep It Simple
Master Your Martech
Sit On Sales Calls
Segment.
Dominate Events
Practice Telling Stories
Ideas Are Free
One Idea Per Slide
Get Good At Asking Questions
Kill Your Darlings
Have A Bias Towards Performance
Hire The Best Writer
Every Touchpoint Matters
Find A Mentor
Better Design Drives Action
More ≠ Better
Market After The Sale
Words Are Design
Stand-up Everyday
Own Your Mistakes
SEM Is Burstable
Remember Who You’re Talking To
Always Test Something
Build A Culture Of Openness
SEO Is Sustainable
Don’t Overplan
Use Fewer Words
Problems Are Opportunities