Dominate Events
Learn Layouts
Better Design Drives Action
Own Your Mistakes
Words Are Design
Get Good At Asking Questions
Build A Culture Of Openness
Market After The Sale
Channel Your Inner Freud
One Idea Per Slide
Hire The Best Writer
Every Touchpoint Matters
Keep It Simple
Find A Mentor
Segment.
Master Your Martech
Know Your Competitors
SEO Is Sustainable
Design Matters
Practice Telling Stories
Problems Are Opportunities
Have A Bias Towards Performance
Remember Who You’re Talking To
Talk To Detractors
Use Shorter Words
Use Fewer Words
Automation Is Your Friend
Always Test Something
It’s Hard To Make Things Simple
More ≠ Better
Learn Something On Friday
Ideas Are Free
Sit On Sales Calls
Kill Your Darlings
SEM Is Burstable
Stand-up Everyday
Don’t Overplan