Know Your Competitors
Problems Are Opportunities
Talk To Detractors
Sit On Sales Calls
Use Shorter Words
Get Good At Asking Questions
Build A Culture Of Openness
Segment.
Market After The Sale
It’s Hard To Make Things Simple
Ideas Are Free
Find A Mentor
Design Matters
Words Are Design
SEM Is Burstable
Automation Is Your Friend
Use Fewer Words
Channel Your Inner Freud
Stand-up Everyday
Dominate Events
Remember Who You’re Talking To
Every Touchpoint Matters
One Idea Per Slide
Better Design Drives Action
SEO Is Sustainable
Kill Your Darlings
Master Your Martech
Hire The Best Writer
Learn Layouts
Have A Bias Towards Performance
More ≠ Better
Learn Something On Friday
Always Test Something
Practice Telling Stories
Keep It Simple
Don’t Overplan
Own Your Mistakes